Beauty and personal care · Small-town market · Illinois
Nail salons in the Ottawa, IL area
Competitor counts, household spending and official business counts for nail salons in the Ottawa, IL area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 73 out of 100: Upper middle
Ranked #37 of 387 scored small-town markets
#2 of 13 scored small-town markets based in Illinois
- Listings
- 21
- 9 chain locations (43%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $59.3M
- On personal care products and services · $959 a household
- Spending per listing
- $2.8M
- 69% above the U.S.
- Listings per 10k households
- 3.4
- 43% below the U.S.
- Population, 2025
- 145,902
- −1.6% since 2020
See the nail salons around any address in the Ottawa area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ottawa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For nail salons, the Ottawa area has a Groundwork market score of 73 (upper middle): #37 of 387 scored small-town markets and #2 of 13 scored small-town markets based in Illinois. That puts it in the top 10% of small-town markets for nail salons.
Household spending on personal care products and services in the Ottawa area comes to about $59.3M a year: $959 per household, 5% below the U.S. average. That works out to $2.8M per salon, 69% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 21 nail salons on map listings in the Ottawa area as of September 2026. Chain locations make up 43% of them, against 27% across the U.S. Per 10,000 households, that is 3.4, 43% below the U.S. rate of 6.0.
Official counts show 3 businesses with payroll classed as nail salons in the Ottawa area in 2023. That is one for every 20,622 households, against one for every 3,754 across the U.S. Population estimates put the population change in the Ottawa area from 2020 to 2025 at −1.6%, against +3.1% for the U.S.
How the Ottawa area compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ottawa area | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.4 | 5.7 | 6.0 |
| Spending per listing | $2.8M | $1.9M | $1.7M |
| Households per official establishment | 20,622 | 5,203 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +24.6% | +23.2% |
| Population growth, 2020–2025 | −1.6% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $959 | $1,063 | $1,005 |
| Median household income | $72,230 | $83,390 | $80,734 |
| Groundwork market score | 73 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 8
- Annual payroll, 2023
- $250K
- One-person businesses, 2023
- 49Businesses with no payroll
- Map listings, September 2026
- 219 chain locations
- Listings at the U.S. rate for this spending
- 36The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Ottawa area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ottawa area
- Population, 2025 estimate
- 145,902−1.6% since 2020
- Households
- 61,866
- Median age
- 43.0
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 2,164 sq. mi.
- People per square mile
- 68
- Median household income
- $72,230+24.2% vs. 2015–2019, before inflation
- Average household income
- $91,689
- Median home value
- $156,400
- Jobs located here
- 52,301
- Daytime population
- 131,372Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ottawa area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Ottawa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Illinois
Every Illinois market ranked →The highest-scoring small-town markets in Illinois for nail salons, numbered among those based in Illinois, with the Ottawa area marked.
Top small-town markets in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rochelle, IL | 74 | 6 | 2.9 | $3.5M | −0.7% | #31 of 387 |
| 2Ottawa, IL | 73 | 21 | 3.4 | $2.8M | −1.6% | #37 of 387 |
| 3Effingham, IL | 65 | 7 | 3.9 | $2.6M | −0.9% | #94 of 387 |
| 4Quincy, IL-MO | 61 | 13 | 4.2 | $2.2M | −2.0% | #122 of 387 |
| 5Marion-Herrin, IL | 56 | 17 | 5.9 | $1.6M | +0.2% | #159 of 387 |
| 6Taylorville, IL | 55 | 5 | 3.7 | $2.4M | −1.5% | #163 of 387 |
| 7Sterling, IL | 53 | 9 | 3.9 | $2.4M | −2.6% | #179 of 387 |
| 8Jacksonville, IL | 51 | 6 | 4.0 | $2.3M | −3.1% | #197 of 387 |
| 9Carbondale, IL | 51 | 9 | 3.9 | $2.1M | −1.5% | #199 of 387 |
| 10Danville, IL | 44 | 12 | 4.0 | $2.2M | −3.7% | #238 of 387 |
Other business types in the Ottawa area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas58
- Hair salons54
- Barbershops59
- Nail salons73
- Spas and skin care72
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Ottawa, IL area?
As of September 2026, map listings count 21 nail salons in the Ottawa area. 9 of them (43%) are chain locations. The listings count nail salons. Official counts show 3 businesses with payroll classed as nail salons in 2023. Official counts list 49 one-person businesses without payroll.
How much do households in the Ottawa, IL area spend on personal care products and services?
About $59.3M a year, or $959 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 21 nail salons on map listings, it comes to $2.8M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 61,866 households in the Ottawa area and national spending patterns by income.
How does the Ottawa, IL area compare with the U.S. for nail salons?
The Ottawa area has 3.4 nail salons per 10,000 households, 43% below the U.S. rate of 6.0. Spending per salon is $2.8M, 69% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Ottawa area would have about 36, against 21 on map listings. There is one business with payroll in the industry for every 20,622 households, against one for every 3,754 across the U.S.
How fast is the Ottawa, IL area growing?
Population estimates put the Ottawa area at 145,902 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 61,866 households. Median household income in the Ottawa area is $72,230, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ottawa area scores 73 for nail salons (upper middle), #37 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ottawa area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Ottawa area
Screening a site or an acquisition in the Ottawa area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ottawa area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.