Beauty and personal care · Metro area · Illinois
Nail salons in the Decatur, IL metro area
Competitor counts, household spending and official business counts for nail salons in the Decatur, IL metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #289 of 387 scored metro areas
#8 of 8 scored metro areas based in Illinois
- Listings
- 19
- 8 chain locations (42%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $39.5M
- On personal care products and services · $909 a household
- Spending per listing
- $2.1M
- 24% above the U.S.
- Listings per 10k households
- 4.4
- 27% below the U.S.
- Population, 2025
- 99,300
- −4.3% since 2020
See the nail salons around any address in the Decatur metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Decatur metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Decatur metro area spend about $39.5M a year on personal care products and services, or $909 per household, 10% below the U.S. average. That works out to $2.1M per salon, 24% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 19 nail salons on map listings in the Decatur metro area as of September 2026. Of those, 8 are chain locations, or 42%, against 27% across the U.S. Per 10,000 households, that is 4.4, 27% below the U.S. rate of 6.0.
Official counts don’t publish a figure for nail salons in the Decatur metro area, since they leave out counts under 3. Official counts also show 81 one-person businesses without payroll.
Population estimates put the population change in the Decatur metro area from 2020 to 2025 at −4.3%, against +3.1% for the U.S. The Decatur metro area scores 40 (lower middle) on the Groundwork market score for nail salons, ranking #289 of 387 scored metro areas and #8 of 8 scored metro areas based in Illinois.
How the Decatur metro area compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Decatur metro area | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.4 | 5.7 | 6.0 |
| Spending per listing | $2.1M | $1.9M | $1.7M |
| Households per official establishment | n/a | 5,203 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +24.6% | +23.2% |
| Population growth, 2020–2025 | −4.3% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $909 | $1,063 | $1,005 |
| Median household income | $62,666 | $83,390 | $80,734 |
| Groundwork market score | 40 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 81Businesses with no payroll
- Map listings, September 2026
- 198 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Decatur metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Decatur metro area
- Population, 2025 estimate
- 99,300−4.3% since 2020
- Households
- 43,468
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.6
- Land area
- 581 sq. mi.
- People per square mile
- 175
- Median household income
- $62,666+24.1% vs. 2015–2019, before inflation
- Average household income
- $84,051
- Median home value
- $127,300
- Jobs located here
- 43,992
- Daytime population
- 103,405Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Decatur metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Decatur metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Illinois
Every Illinois market ranked →The highest-scoring metro areas in Illinois for nail salons, numbered among those based in Illinois (a market based in another state is listed without a number), with the Decatur metro area marked.
Top metro areas in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Champaign-Urbana, IL | 62 | 40 | 4.1 | $2.3M | +1.5% | #83 of 387 |
| 2Peoria, IL | 61 | 69 | 4.5 | $2.2M | −1.3% | #93 of 387 |
| 3Bloomington, IL | 60 | 33 | 4.7 | $2.2M | +0.1% | #96 of 387 |
| Cape Girardeau, MO-IL | 58 | 17 | 4.4 | $2.1M | +1.7% | #119 of 387 |
| 4Kankakee, IL | 57 | 17 | 4.1 | $2.4M | −1.7% | #125 of 387 |
| St. Louis, MO-IL | 54 | 621 | 5.4 | $1.9M | −0.2% | #157 of 387 |
| 5Rockford, IL | 54 | 69 | 5.1 | $1.9M | −0.3% | #159 of 387 |
| 6Springfield, IL | 51 | 53 | 5.9 | $1.7M | −1.2% | #186 of 387 |
| Davenport-Moline-Rock Island, IA-IL | 50 | 91 | 5.6 | $1.7M | −0.9% | #192 of 387 |
| Paducah, KY-IL | 47 | 14 | 3.4 | $2.5M | −1.2% | #217 of 387 |
| 8Decatur, IL | 40 | 19 | 4.4 | $2.1M | −4.3% | #289 of 387 |
Other business types in the Decatur metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons54
- Barbershops20
- Nail salons40
- Spas and skin care52
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Decatur, IL metro area?
As of September 2026, map listings count 19 nail salons in the Decatur metro area. 8 of them (42%) are chain locations. The listings count nail salons. No official count is published for nail salons in the Decatur metro area: counts under 3 are left out. Official counts list 81 one-person businesses without payroll.
How much do households in the Decatur, IL metro area spend on personal care products and services?
About $39.5M a year, or $909 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 19 nail salons on map listings, it comes to $2.1M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 43,468 households in the Decatur metro area and national spending patterns by income.
How does the Decatur, IL metro area compare with the U.S. for nail salons?
The Decatur metro area has 4.4 nail salons per 10,000 households, 27% below the U.S. rate of 6.0. Spending per salon is $2.1M, 24% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Decatur metro area would have about 24, against 19 on map listings.
How fast is the Decatur, IL metro area growing?
Population estimates put the Decatur metro area at 99,300 people in 2025, down 4.3% since 2020, against +3.1% for the U.S. It has 43,468 households. Median household income in the Decatur metro area is $62,666, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Decatur metro area scores 40 for nail salons (lower middle), #289 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Decatur metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Decatur metro area
Screening a site or an acquisition in the Decatur metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Decatur metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.