Groundwork

Beauty and personal care · County · Illinois

Nail salons in Coles County, IL

How Coles County, IL compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 40 out of 100: Lower middle

Ranked #948 of 1,328 scored counties
#33 of 36 scored counties in Illinois

Listings
12
5 chain locations (42%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$17.9M
On personal care products and services · $858 a household
Spending per listing
$1.5M
11% below the U.S.
Listings per 10k households
5.8
3% below the U.S.
Population, 2025
46,607
−1.0% since 2020

See the nail salons around any address in Coles County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Coles County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 12 nail salons in Coles County. Chain locations make up 42% of them, against 27% across the U.S. That comes to 5.8 for every 10,000 households, 3% below the U.S. rate of 6.0.

Household spending on personal care products and services in Coles County comes to about $17.9M a year: $858 per household, 15% below the U.S. average. That works out to $1.5M per salon, 11% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.

In 2023, official counts showed 3 businesses with payroll in Coles County classed as nail salons. That is one for every 6,941 households, against one for every 3,754 across the U.S. Official counts also show 26 one-person businesses without payroll.

Population estimates show Coles County declined 1.0% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for nail salons in Coles County is 40 (lower middle), #948 of 1,328 scored counties and #33 of 36 scored counties in Illinois.

How Coles County compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Coles County, IL compared with Illinois and the U.S.
MeasureColes CountyIllinoisU.S.
Listings per 10k households5.85.76.0
Spending per listing$1.5M$1.9M$1.7M
Households per official establishment6,9415,2033,754
Official establishment growth, 2019–2023n/a+24.6%+23.2%
Population growth, 2020–2025−1.0%−0.6%+3.1%
Spending per household on personal care products and services$858$1,063$1,005
Median household income$56,478$83,390$80,734
Groundwork market score4043

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
9
Annual payroll, 2023
$196K
One-person businesses, 2023
26Businesses with no payroll
Map listings, September 2026
125 chain locations
Listings at the U.S. rate for this spending
11The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in Coles County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Coles County

Population, 2025 estimate
46,607−1.0% since 2020
Households
20,824
Median age
39.8
Homes lived in by their owners
60%
Vehicles per household
1.6
Land area
508 sq. mi.
People per square mile
92
Median household income
$56,478+22.2% vs. 2015–2019, before inflation
Average household income
$74,657
Median home value
$127,400
Jobs located here
24,356
Daytime population
50,698Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Coles County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Coles County. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Illinois

Every Illinois market ranked →

The highest-scoring counties in Illinois for nail salons, numbered among those based in Illinois, with Coles County marked.

Top counties in Illinois

Counties in Illinois ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Ogle County, IL6962.9$3.5M−0.7%#162 of 1,328
2Will County, IL691275.2$2.3M+2.2%#176 of 1,328
3LaSalle County, IL67184.0$2.4M−1.5%#211 of 1,328
4DeKalb County, IL67164.0$2.4M+1.5%#212 of 1,328
5Kendall County, IL67337.3$1.7M+9.9%#227 of 1,328
6Henry County, IL6363.0$3.3M−2.2%#314 of 1,328
7Madison County, IL63484.4$2.3M−1.0%#326 of 1,328
8McLean County, IL63334.7$2.2M+0.1%#329 of 1,328
9Champaign County, IL62384.4$2.1M+1.8%#346 of 1,328
10Tazewell County, IL62264.8$2.1M−0.9%#347 of 1,328
33Coles County, IL40125.8$1.5M−1.0%#948 of 1,328

Other business types in Coles County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Coles County, IL?

There are 12 nail salons on map listings in Coles County as of September 2026. 5 of them (42%) are chain locations. The listings count nail salons. Official counts show 3 businesses with payroll classed as nail salons in 2023. Another 26 one-person businesses have no payroll, by official counts.

How much do households in Coles County, IL spend on personal care products and services?

About $17.9M a year, or $858 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 12 nail salons on map listings, it comes to $1.5M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 20,824 households in Coles County and national spending patterns by income.

How does Coles County, IL compare with the U.S. for nail salons?

Coles County has 5.8 nail salons per 10,000 households, 3% below the U.S. rate of 6.0. Spending per salon is $1.5M, 11% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Coles County would have about 11, against 12 on map listings. There is one business with payroll in the industry for every 6,941 households, against one for every 3,754 across the U.S.

How fast is Coles County, IL growing?

Population estimates put Coles County at 46,607 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 20,824 households. The median household income in Coles County is $56,478 a year, 30% below the U.S. median of $80,734. That rose 22.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Coles County scores 40 for nail salons (lower middle), #948 of 1,328 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Coles County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Coles County

Screening a site or an acquisition in Coles County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Coles County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.