Beauty and personal care · Small-town market · Illinois
Nail salons in the Marion-Herrin, IL area
The nail salons in the Marion-Herrin, IL area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #159 of 387 scored small-town markets
#5 of 13 scored small-town markets based in Illinois
- Listings
- 17
- 8 chain locations (47%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $26.8M
- On personal care products and services · $926 a household
- Spending per listing
- $1.6M
- 6% below the U.S.
- Listings per 10k households
- 5.9
- 2% below the U.S.
- Population, 2025
- 67,225
- +0.2% since 2020
See the nail salons around any address in the Marion-Herrin area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marion-Herrin area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Marion-Herrin area comes to about $26.8M a year: $926 per household, 8% below the U.S. average. Spread across 17 nail salons, that is $1.6M per salon, 6% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 17 nail salons on map listings in the Marion-Herrin area as of September 2026. Chain locations make up 47% of them, against 27% across the U.S. That is 5.9 per 10,000 households, 2% below the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in the Marion-Herrin area was 3 in 2023. That is one for every 9,661 households, against one for every 3,754 across the U.S. Another 36 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $100K have gone to businesses classed as nail salons in the Marion-Herrin area.
Between 2020 and 2025, the population of the Marion-Herrin area grew 0.2%, slower than the U.S. (+3.1%). For nail salons, the Marion-Herrin area has a Groundwork market score of 56 (upper middle): #159 of 387 scored small-town markets and #5 of 13 scored small-town markets based in Illinois.
How the Marion-Herrin area compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marion-Herrin area | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.9 | 5.7 | 6.0 |
| Spending per listing | $1.6M | $1.9M | $1.7M |
| Households per official establishment | 9,661 | 5,203 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +24.6% | +23.2% |
| Population growth, 2020–2025 | +0.2% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $926 | $1,063 | $1,005 |
| Median household income | $65,604 | $83,390 | $80,734 |
| Groundwork market score | 56 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 10
- Annual payroll, 2023
- $342K
- One-person businesses, 2023
- 36Businesses with no payroll
- Map listings, September 2026
- 178 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $100K
SBA-backed loans to businesses classed as nail salons in the Marion-Herrin area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Marion-Herrin area
- Population, 2025 estimate
- 67,225+0.2% since 2020
- Households
- 28,983
- Median age
- 42.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 420 sq. mi.
- People per square mile
- 159
- Median household income
- $65,604
- Average household income
- $85,846
- Median home value
- $156,400
- Jobs located here
- 28,604
- Daytime population
- 68,042Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Marion-Herrin area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Marion-Herrin area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Illinois
Every Illinois market ranked →The highest-scoring small-town markets in Illinois for nail salons, numbered among those based in Illinois, with the Marion-Herrin area marked.
Top small-town markets in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rochelle, IL | 74 | 6 | 2.9 | $3.5M | −0.7% | #31 of 387 |
| 2Ottawa, IL | 73 | 21 | 3.4 | $2.8M | −1.6% | #37 of 387 |
| 3Effingham, IL | 65 | 7 | 3.9 | $2.6M | −0.9% | #94 of 387 |
| 4Quincy, IL-MO | 61 | 13 | 4.2 | $2.2M | −2.0% | #122 of 387 |
| 5Marion-Herrin, IL | 56 | 17 | 5.9 | $1.6M | +0.2% | #159 of 387 |
| 6Taylorville, IL | 55 | 5 | 3.7 | $2.4M | −1.5% | #163 of 387 |
| 7Sterling, IL | 53 | 9 | 3.9 | $2.4M | −2.6% | #179 of 387 |
| 8Jacksonville, IL | 51 | 6 | 4.0 | $2.3M | −3.1% | #197 of 387 |
| 9Carbondale, IL | 51 | 9 | 3.9 | $2.1M | −1.5% | #199 of 387 |
| 10Danville, IL | 44 | 12 | 4.0 | $2.2M | −3.7% | #238 of 387 |
Other business types in the Marion-Herrin area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas58
- Hair salons61
- Barbershops59
- Nail salons56
- Spas and skin care66
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Marion-Herrin, IL area?
As of September 2026, map listings count 17 nail salons in the Marion-Herrin area. 8 of them (47%) are chain locations. The listings count nail salons. Official counts show 3 businesses with payroll classed as nail salons in 2023. Official counts list 36 one-person businesses without payroll.
How much do households in the Marion-Herrin, IL area spend on personal care products and services?
About $26.8M a year, or $926 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 17 nail salons on map listings, it comes to $1.6M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 28,983 households in the Marion-Herrin area and national spending patterns by income.
How does the Marion-Herrin, IL area compare with the U.S. for nail salons?
The Marion-Herrin area has 5.9 nail salons per 10,000 households, 2% below the U.S. rate of 6.0. Spending per salon is $1.6M, 6% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Marion-Herrin area would have about 16, against 17 on map listings. There is one business with payroll in the industry for every 9,661 households, against one for every 3,754 across the U.S.
How fast is the Marion-Herrin, IL area growing?
Population estimates put the Marion-Herrin area at 67,225 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 28,983 households. Median household income in the Marion-Herrin area is $65,604, 19% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marion-Herrin area scores 56 for nail salons (upper middle), #159 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Marion-Herrin area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Marion-Herrin area
Screening a site or an acquisition in the Marion-Herrin area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Marion-Herrin area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.