Beauty and personal care · County · Illinois
Nail salons in Stephenson County, IL
Competitor counts, household spending and official business counts for nail salons in Stephenson County, IL, set against other counties and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 3.
- Listings
- 3
- 2 chain locations (67%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $17.4M
- On personal care products and services · $898 a household
- Spending per listing
- $5.8M
- 3.5 times the U.S.
- Listings per 10k households
- 1.5
- 75% below the U.S.
- Population, 2025
- 43,220
- −3.0% since 2020
See the nail salons around any address in Stephenson County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Stephenson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 3 nail salons in Stephenson County. Per 10,000 households, that is 1.5, 75% below the U.S. rate of 6.0.
Households in Stephenson County spend about $17.4M a year on personal care products and services, or $898 per household, 11% below the U.S. average. Spread across 3 nail salons, that is $5.8M per salon, 3.5 times the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in Stephenson County: counts under 3 aren’t published. Official counts list 20 one-person businesses without payroll.
Between 2020 and 2025, the population of Stephenson County declined 3.0%, against +3.1% for the U.S. With 3 nail salons on map listings, Stephenson County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Stephenson County compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Stephenson County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.5 | 5.7 | 6.0 |
| Spending per listing | $5.8M | $1.9M | $1.7M |
| Households per official establishment | n/a | 5,203 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +24.6% | +23.2% |
| Population growth, 2020–2025 | −3.0% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $898 | $1,063 | $1,005 |
| Median household income | $64,043 | $83,390 | $80,734 |
| Groundwork market score | Not scored | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 20Businesses with no payroll
- Map listings, September 2026
- 32 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Stephenson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Stephenson County
- Population, 2025 estimate
- 43,220−3.0% since 2020
- Households
- 19,358
- Median age
- 45.6
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.7
- Land area
- 564 sq. mi.
- People per square mile
- 78
- Median household income
- $64,043+31.2% vs. 2015–2019, before inflation
- Average household income
- $79,920
- Median home value
- $134,900
- Jobs located here
- 17,326
- Daytime population
- 40,359Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Stephenson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Stephenson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for nail salons, numbered among those based in Illinois, with Stephenson County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ogle County, IL | 69 | 6 | 2.9 | $3.5M | −0.7% | #162 of 1,328 |
| 2Will County, IL | 69 | 127 | 5.2 | $2.3M | +2.2% | #176 of 1,328 |
| 3LaSalle County, IL | 67 | 18 | 4.0 | $2.4M | −1.5% | #211 of 1,328 |
| 4DeKalb County, IL | 67 | 16 | 4.0 | $2.4M | +1.5% | #212 of 1,328 |
| 5Kendall County, IL | 67 | 33 | 7.3 | $1.7M | +9.9% | #227 of 1,328 |
| 6Henry County, IL | 63 | 6 | 3.0 | $3.3M | −2.2% | #314 of 1,328 |
| 7Madison County, IL | 63 | 48 | 4.4 | $2.3M | −1.0% | #326 of 1,328 |
| 8McLean County, IL | 63 | 33 | 4.7 | $2.2M | +0.1% | #329 of 1,328 |
| 9Champaign County, IL | 62 | 38 | 4.4 | $2.1M | +1.8% | #346 of 1,328 |
| 10Tazewell County, IL | 62 | 26 | 4.8 | $2.1M | −0.9% | #347 of 1,328 |
| Stephenson County, IL | Not scored | 3 | 1.5 | $5.8M | −3.0% |
Other business types in Stephenson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons52
- Barbershops52
- Nail salons
- Spas and skin care52
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Stephenson County, IL?
There are 3 nail salons on map listings in Stephenson County as of September 2026. The listings count nail salons. No official count is published for nail salons in Stephenson County: counts under 3 are left out. Official counts also show 20 one-person businesses without payroll.
How much do households in Stephenson County, IL spend on personal care products and services?
About $17.4M a year, or $898 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 3 nail salons on map listings, it comes to $5.8M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 19,358 households in Stephenson County and national spending patterns by income.
How does Stephenson County, IL compare with the U.S. for nail salons?
Stephenson County has 1.5 nail salons per 10,000 households, 75% below the U.S. rate of 6.0. Spending per salon is $5.8M, 3.5 times the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Stephenson County would have about 10, against 3 on map listings.
How fast is Stephenson County, IL growing?
Population estimates put Stephenson County at 43,220 people in 2025, down 3.0% since 2020, against +3.1% for the U.S. It has 19,358 households. The median household income in Stephenson County is $64,043 a year, 21% below the U.S. median of $80,734. That rose 31.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Stephenson County has no market score for nail salons: the score needs at least 5 on map listings, and it has 3.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Stephenson County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Stephenson County
Screening a site or an acquisition in Stephenson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Stephenson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.