Beauty and personal care · County · Illinois
Nail salons in Kendall County, IL
The nail salons in Kendall County, IL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #227 of 1,328 scored counties
#5 of 36 scored counties in Illinois
- Listings
- 33
- 8 chain locations (24%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $54.7M
- On personal care products and services · $1,206 a household
- Spending per listing
- $1.7M
- In line with the U.S.
- Listings per 10k households
- 7.3
- 22% above the U.S.
- Population, 2025
- 145,470
- +9.9% since 2020
See the nail salons around any address in Kendall County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kendall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Kendall County spend about $54.7M a year on personal care products and services, or $1,206 per household, 20% above the U.S. average. That is about $1.7M of household spending for each salon on map listings, in line with the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Kendall County has 33 nail salons on map listings as of September 2026. Chain locations make up 24% of them, against 27% across the U.S. That is 7.3 per 10,000 households, 22% above the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in Kendall County was 8 in 2023. That is one for every 5,672 households, against one for every 3,754 across the U.S. Official counts list 193 one-person businesses without payroll.
Between 2020 and 2025, the population of Kendall County grew 9.9%, faster than the U.S. (+3.1%). The Groundwork market score for nail salons in Kendall County is 67 (upper middle), #227 of 1,328 scored counties and #5 of 36 scored counties in Illinois. That puts it in the top quarter of counties.
How Kendall County compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kendall County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.3 | 5.7 | 6.0 |
| Spending per listing | $1.7M | $1.9M | $1.7M |
| Households per official establishment | 5,672 | 5,203 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +24.6% | +23.2% |
| Population growth, 2020–2025 | +9.9% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $1,206 | $1,063 | $1,005 |
| Median household income | $111,601 | $83,390 | $80,734 |
| Groundwork market score | 67 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 8
- Employees, 2023
- 34
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- 193Businesses with no payroll
- Map listings, September 2026
- 338 chain locations
- Listings at the U.S. rate for this spending
- 33The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Kendall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kendall County
- Population, 2025 estimate
- 145,470+9.9% since 2020
- Households
- 45,372
- Median age
- 36.6
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.1
- Land area
- 320 sq. mi.
- People per square mile
- 430
- Median household income
- $111,601+15.6% vs. 2015–2019, before inflation
- Average household income
- $129,379
- Median home value
- $322,400
- Jobs located here
- 30,568
- Daytime population
- 86,410Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kendall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Kendall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for nail salons, numbered among those based in Illinois, with Kendall County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ogle County, IL | 69 | 6 | 2.9 | $3.5M | −0.7% | #162 of 1,328 |
| 2Will County, IL | 69 | 127 | 5.2 | $2.3M | +2.2% | #176 of 1,328 |
| 3LaSalle County, IL | 67 | 18 | 4.0 | $2.4M | −1.5% | #211 of 1,328 |
| 4DeKalb County, IL | 67 | 16 | 4.0 | $2.4M | +1.5% | #212 of 1,328 |
| 5Kendall County, IL | 67 | 33 | 7.3 | $1.7M | +9.9% | #227 of 1,328 |
| 6Henry County, IL | 63 | 6 | 3.0 | $3.3M | −2.2% | #314 of 1,328 |
| 7Madison County, IL | 63 | 48 | 4.4 | $2.3M | −1.0% | #326 of 1,328 |
| 8McLean County, IL | 63 | 33 | 4.7 | $2.2M | +0.1% | #329 of 1,328 |
| 9Champaign County, IL | 62 | 38 | 4.4 | $2.1M | +1.8% | #346 of 1,328 |
| 10Tazewell County, IL | 62 | 26 | 4.8 | $2.1M | −0.9% | #347 of 1,328 |
Other business types in Kendall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas60
- Hair salons63
- Barbershops71
- Nail salons67
- Spas and skin care70
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Kendall County, IL?
Map listings as of September 2026 show 33 nail salons in Kendall County. 8 of them (24%) are chain locations. The listings count nail salons. Official counts show 8 businesses with payroll classed as nail salons in 2023. Official counts also show 193 one-person businesses without payroll.
How much do households in Kendall County, IL spend on personal care products and services?
About $54.7M a year, or $1,206 per household. That is 20% above the U.S. average (an index of 120, where 100 is the U.S. average). Spread across the 33 nail salons on map listings, it comes to $1.7M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 45,372 households in Kendall County and national spending patterns by income.
How does Kendall County, IL compare with the U.S. for nail salons?
Kendall County has 7.3 nail salons per 10,000 households, 22% above the U.S. rate of 6.0. Spending per salon is $1.7M, in line with the U.S. figure of $1.7M. The count on map listings matches the U.S. ratio of nail salons to household spending. There is one business with payroll in the industry for every 5,672 households, against one for every 3,754 across the U.S.
How fast is Kendall County, IL growing?
Population estimates put Kendall County at 145,470 people in 2025, up 9.9% since 2020, faster than the U.S. (+3.1%). It has 45,372 households. Median household income in Kendall County is $111,601, 38% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kendall County scores 67 for nail salons (upper middle), #227 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kendall County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Kendall County
Screening a site or an acquisition in Kendall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kendall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.