Auto · Metro area · Ohio
Insurance agencies in the Canton-Massillon, OH metro area
Competitor counts, household spending and official business counts for insurance agencies in the Canton-Massillon, OH metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #330 of 387 scored metro areas
#8 of 12 scored metro areas based in Ohio
- Listings
- 259
- 48 chain locations (19%)
- Official establishments
- 169
- −7.6% since 2019
- Household spending a year
- $271M
- On vehicle insurance · $1,621 a household
- Spending per listing
- $1M
- 17% below the U.S.
- Listings per 10k households
- 15.5
- In line with the U.S.
- Population, 2025
- 400,246
- −0.2% since 2020
See the insurance agencies around any address in the Canton-Massillon metro area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Canton-Massillon metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Canton-Massillon metro area scores 26 (lower middle) on the Groundwork market score for insurance agencies, ranking #330 of 387 scored metro areas and #8 of 12 scored metro areas based in Ohio. That puts it in the bottom quarter of metro areas.
Households in the Canton-Massillon metro area spend about $271M a year on vehicle insurance, or $1,621 per household, 17% below the U.S. average. That works out to $1M per agency, 17% below the U.S. figure of $1.3M.
The Canton-Massillon metro area has 259 insurance agencies on map listings as of September 2026. Chain locations make up 19% of them, against 21% across the U.S. That is 15.5 per 10,000 households, in line with the U.S. rate of 15.6.
In 2023, official counts showed 169 businesses with payroll in the Canton-Massillon metro area classed as insurance agencies and brokerages, down 7.6% from 2019. That is one for every 989 households, against one for every 966 across the U.S. Since fiscal 2022, 12 SBA-backed loans worth $1.8M have gone to businesses classed as insurance agencies and brokerages in the Canton-Massillon metro area. Population estimates show the Canton-Massillon metro area declined 0.2% from 2020 to 2025, against +3.1% for the U.S.
How the Canton-Massillon metro area compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Canton-Massillon metro area | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.5 | 14.2 | 15.6 |
| Spending per listing | $1M | $1.1M | $1.3M |
| Households per official establishment | 989 | 1,110 | 966 |
| Official establishment growth, 2019–2023 | −7.6% | −6.8% | −1.0% |
| Population growth, 2020–2025 | −0.2% | +0.9% | +3.1% |
| Spending per household on vehicle insurance | $1,621 | $1,579 | $1,957 |
| Median household income | $67,801 | $71,389 | $80,734 |
| Groundwork market score | 26 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 169−7.6% over the period
- Employees, 2023
- 984
- Annual payroll, 2023
- $80.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 25948 chain locations
- Listings at the U.S. rate for this spending
- 216The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 12
- Amount
- $1.8M
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Canton-Massillon metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Canton-Massillon metro area
- Population, 2025 estimate
- 400,246−0.2% since 2020
- Households
- 167,161
- Median age
- 42.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 970 sq. mi.
- People per square mile
- 413
- Median household income
- $67,801+25.6% vs. 2015–2019, before inflation
- Average household income
- $86,722
- Median home value
- $186,200
- Jobs located here
- 167,864
- Daytime population
- 384,518Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Canton-Massillon metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Canton-Massillon metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Ohio
Every Ohio market ranked →The highest-scoring metro areas in Ohio for insurance agencies, numbered among those based in Ohio (a market based in another state is listed without a number), with the Canton-Massillon metro area marked.
Top metro areas in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Springfield, OH | 62 | 48 | 8.6 | $1.9M | −0.4% | #120 of 387 |
| Huntington-Ashland, WV-KY-OH | 53 | 218 | 14.3 | $1.6M | −2.6% | #167 of 387 |
| 2Cincinnati, OH-KY-IN | 50 | 1,285 | 14.2 | $1.3M | +2.7% | #187 of 387 |
| Weirton-Steubenville, WV-OH | 48 | 61 | 12.3 | $1.5M | −3.6% | #193 of 387 |
| 3Dayton-Kettering-Beavercreek, OH | 44 | 440 | 12.8 | $1.2M | +1.5% | #224 of 387 |
| 4Sandusky, OH | 41 | 67 | 13.1 | $1.3M | −2.6% | #243 of 387 |
| 5Columbus, OH | 39 | 1,307 | 15.1 | $1M | +4.7% | #257 of 387 |
| Wheeling, WV-OH | 35 | 99 | 17.1 | $1.1M | −3.6% | #276 of 387 |
| 6Lima, OH | 31 | 62 | 15.0 | $1.1M | −1.2% | #303 of 387 |
| 7Akron, OH | 28 | 416 | 14.0 | $1.1M | 0.0% | #319 of 387 |
| 8Canton-Massillon, OH | 26 | 259 | 15.5 | $1M | −0.2% | #330 of 387 |
Other business types in the Canton-Massillon metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Canton-Massillon, OH metro area?
Map listings as of September 2026 show 259 insurance agencies in the Canton-Massillon metro area. 48 of them (19%) are chain locations. The listings count insurance agencies. Official counts show 169 businesses with payroll classed as insurance agencies and brokerages in 2023, down 7.6% from 2019.
How much do households in the Canton-Massillon, OH metro area spend on vehicle insurance?
About $271M a year, or $1,621 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 259 insurance agencies on map listings, it comes to $1M per agency. It is estimated from the incomes of the 167,161 households in the Canton-Massillon metro area and national spending patterns by income.
How does the Canton-Massillon, OH metro area compare with the U.S. for insurance agencies?
The Canton-Massillon metro area has 15.5 insurance agencies per 10,000 households, in line with the U.S. rate of 15.6. Spending per agency is $1M, 17% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, the Canton-Massillon metro area would have about 216, against 259 on map listings. There is one business with payroll in the industry for every 989 households, against one for every 966 across the U.S. The official count fell 7.6% from 2019 to 2023, against −1.0% for the U.S.
How fast is the Canton-Massillon, OH metro area growing?
Population estimates put the Canton-Massillon metro area at 400,246 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 167,161 households. Median household income in the Canton-Massillon metro area is $67,801, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Canton-Massillon metro area scores 26 for insurance agencies (lower middle), #330 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Canton-Massillon metro area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Canton-Massillon metro area
Screening a site or an acquisition in the Canton-Massillon metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Canton-Massillon metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.