Beauty and personal care · County · Tennessee
Hair salons in White County, TN
Competitor counts, household spending and official business counts for hair salons in White County, TN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,238 of 2,339 scored counties
#43 of 85 scored counties in Tennessee
- Listings
- 19
- 4 chain locations (21%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.4M
- On personal care products and services · $747 a household
- Spending per listing
- $442K
- 3% above the U.S.
- Listings per 10k households
- 16.9
- 28% below the U.S.
- Population, 2025
- 29,612
- +7.9% since 2020
See the hair salons around any address in White County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 19 hair salons in White County. 4 of them (21%) are chain locations, against 14% across the U.S. That is 16.9 per 10,000 households, 28% below the U.S. rate of 23.4.
Household spending on personal care products and services in White County comes to about $8.4M a year: $747 per household, 26% below the U.S. average. That works out to $442K per salon, 3% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as beauty salons in White County: counts under 3 aren’t published. Official counts also show 80 one-person businesses without payroll.
Population estimates put the population change in White County from 2020 to 2025 at +7.9%, faster than the U.S. (+3.1%). The Groundwork market score for hair salons in White County is 49 (lower middle), #1,238 of 2,339 scored counties and #43 of 85 scored counties in Tennessee.
How White County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | White County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.9 | 23.1 | 23.4 |
| Spending per listing | $442K | $379K | $430K |
| Households per official establishment | n/a | 2,659 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +1.9% | +6.0% |
| Population growth, 2020–2025 | +7.9% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $747 | $874 | $1,005 |
| Median household income | $52,188 | $69,595 | $80,734 |
| Groundwork market score | 49 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 80Businesses with no payroll
- Map listings, September 2026
- 194 chain locations
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in White County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in White County
- Population, 2025 estimate
- 29,612+7.9% since 2020
- Households
- 11,226
- Median age
- 43.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 377 sq. mi.
- People per square mile
- 75
- Median household income
- $52,188+24.3% vs. 2015–2019, before inflation
- Average household income
- $71,135
- Median home value
- $207,200
- Jobs located here
- 7,730
- Daytime population
- 25,039Residents who don’t work, plus everyone whose job is here
Looking at a specific site in White County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for hair salons, numbered among those based in Tennessee, with White County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fayette County, TN | 89 | 14 | 8.1 | $1.2M | +7.7% | #13 of 2,339 |
| 2Loudon County, TN | 85 | 32 | 13.3 | $707K | +15.6% | #39 of 2,339 |
| 3Cheatham County, TN | 76 | 24 | 14.7 | $636K | +4.1% | #140 of 2,339 |
| 4Maury County, TN | 76 | 71 | 16.8 | $531K | +16.0% | #147 of 2,339 |
| 5Robertson County, TN | 75 | 44 | 15.6 | $590K | +9.9% | #157 of 2,339 |
| 6Hickman County, TN | 74 | 9 | 9.5 | $867K | +5.0% | #166 of 2,339 |
| 7Blount County, TN | 74 | 91 | 16.4 | $554K | +6.0% | #190 of 2,339 |
| 8Roane County, TN | 73 | 32 | 14.0 | $616K | +7.0% | #207 of 2,339 |
| 9Jefferson County, TN | 73 | 35 | 16.0 | $520K | +9.3% | #215 of 2,339 |
| 10Morgan County, TN | 72 | 7 | 9.7 | $827K | +5.3% | #225 of 2,339 |
| 43White County, TN | 49 | 19 | 16.9 | $442K | +7.9% | #1,238 of 2,339 |
Other business types in White County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons49
- Barbershops
- Nail salons
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in White County, TN?
White County has 19 hair salons on map listings as of September 2026. 4 of them (21%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in White County: counts under 3 are left out. Official counts list 80 one-person businesses without payroll.
How much do households in White County, TN spend on personal care products and services?
About $8.4M a year, or $747 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 19 hair salons on map listings, it comes to $442K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 11,226 households in White County and national spending patterns by income.
How does White County, TN compare with the U.S. for hair salons?
White County has 16.9 hair salons per 10,000 households, 28% below the U.S. rate of 23.4. Spending per salon is $442K, 3% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, White County would have about 20, against 19 on map listings.
How fast is White County, TN growing?
Population estimates put White County at 29,612 people in 2025, up 7.9% since 2020, faster than the U.S. (+3.1%). It has 11,226 households. The median household income in White County is $52,188 a year, 35% below the U.S. median of $80,734. That rose 24.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. White County scores 49 for hair salons (lower middle), #1,238 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in White County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in White County
Screening a site or an acquisition in White County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.