Beauty and personal care · County · Tennessee
Hair salons in Sullivan County, TN
The hair salons in Sullivan County, TN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #1,135 of 2,339 scored counties
#40 of 85 scored counties in Tennessee
- Listings
- 144
- 38 chain locations (26%)
- Official establishments
- 18
- −18.2% since 2019
- Household spending a year
- $55.8M
- On personal care products and services · $810 a household
- Spending per listing
- $387K
- 10% below the U.S.
- Listings per 10k households
- 20.9
- 11% below the U.S.
- Population, 2025
- 163,759
- +3.5% since 2020
See the hair salons around any address in Sullivan County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 144 hair salons in Sullivan County. 38 of them (26%) are chain locations, against 14% across the U.S. That is 20.9 per 10,000 households, 11% below the U.S. rate of 23.4.
Household spending on personal care products and services in Sullivan County comes to about $55.8M a year: $810 per household, 19% below the U.S. average. Spread across 144 hair salons, that is $387K per salon, 10% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in Sullivan County was 18 in 2023, down 18.2% from 2019. That is one for every 3,828 households, against one for every 1,535 across the U.S. Another 357 one-person businesses have no payroll, by official counts.
Population estimates show Sullivan County grew 3.5% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for hair salons in Sullivan County is 51 (upper middle), #1,135 of 2,339 scored counties and #40 of 85 scored counties in Tennessee.
How Sullivan County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sullivan County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.9 | 23.1 | 23.4 |
| Spending per listing | $387K | $379K | $430K |
| Households per official establishment | 3,828 | 2,659 | 1,535 |
| Official establishment growth, 2019–2023 | −18.2% | +1.9% | +6.0% |
| Population growth, 2020–2025 | +3.5% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $810 | $874 | $1,005 |
| Median household income | $58,807 | $69,595 | $80,734 |
| Groundwork market score | 51 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22 → 18−18.2% over the period
- Employees, 2023
- 92
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- 357Businesses with no payroll
- Map listings, September 2026
- 14438 chain locations
- Listings at the U.S. rate for this spending
- 130The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Sullivan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sullivan County
- Population, 2025 estimate
- 163,759+3.5% since 2020
- Households
- 68,907
- Median age
- 44.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 414 sq. mi.
- People per square mile
- 388
- Median household income
- $58,807+26.0% vs. 2015–2019, before inflation
- Average household income
- $82,467
- Median home value
- $213,300
- Jobs located here
- 71,251
- Daytime population
- 164,416Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sullivan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for hair salons, numbered among those based in Tennessee, with Sullivan County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fayette County, TN | 89 | 14 | 8.1 | $1.2M | +7.7% | #13 of 2,339 |
| 2Loudon County, TN | 85 | 32 | 13.3 | $707K | +15.6% | #39 of 2,339 |
| 3Cheatham County, TN | 76 | 24 | 14.7 | $636K | +4.1% | #140 of 2,339 |
| 4Maury County, TN | 76 | 71 | 16.8 | $531K | +16.0% | #147 of 2,339 |
| 5Robertson County, TN | 75 | 44 | 15.6 | $590K | +9.9% | #157 of 2,339 |
| 6Hickman County, TN | 74 | 9 | 9.5 | $867K | +5.0% | #166 of 2,339 |
| 7Blount County, TN | 74 | 91 | 16.4 | $554K | +6.0% | #190 of 2,339 |
| 8Roane County, TN | 73 | 32 | 14.0 | $616K | +7.0% | #207 of 2,339 |
| 9Jefferson County, TN | 73 | 35 | 16.0 | $520K | +9.3% | #215 of 2,339 |
| 10Morgan County, TN | 72 | 7 | 9.7 | $827K | +5.3% | #225 of 2,339 |
| 40Sullivan County, TN | 51 | 144 | 20.9 | $387K | +3.5% | #1,135 of 2,339 |
Other business types in Sullivan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas42
- Hair salons51
- Barbershops56
- Nail salons51
- Spas and skin care40
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Sullivan County, TN?
Sullivan County has 144 hair salons on map listings as of September 2026. 38 of them (26%) are chain locations. The listings count hair and beauty salons. Official counts show 18 businesses with payroll classed as beauty salons in 2023, down 18.2% from 2019. Official counts list 357 one-person businesses without payroll.
How much do households in Sullivan County, TN spend on personal care products and services?
About $55.8M a year, or $810 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 144 hair salons on map listings, it comes to $387K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 68,907 households in Sullivan County and national spending patterns by income.
How does Sullivan County, TN compare with the U.S. for hair salons?
Sullivan County has 20.9 hair salons per 10,000 households, 11% below the U.S. rate of 23.4. Spending per salon is $387K, 10% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Sullivan County would have about 130, against 144 on map listings. There is one business with payroll in the industry for every 3,828 households, against one for every 1,535 across the U.S. The official count fell 18.2% from 2019 to 2023, against +6.0% for the U.S.
How fast is Sullivan County, TN growing?
Population estimates put Sullivan County at 163,759 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 68,907 households. The median household income in Sullivan County is $58,807 a year, 27% below the U.S. median of $80,734. That rose 26.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sullivan County scores 51 for hair salons (upper middle), #1,135 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sullivan County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Sullivan County
Screening a site or an acquisition in Sullivan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.