Beauty and personal care · County · Tennessee
Hair salons in Hawkins County, TN
How Hawkins County, TN compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #730 of 2,339 scored counties
#25 of 85 scored counties in Tennessee
- Listings
- 34
- 5 chain locations (15%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $18.1M
- On personal care products and services · $768 a household
- Spending per listing
- $532K
- 24% above the U.S.
- Listings per 10k households
- 14.4
- 38% below the U.S.
- Population, 2025
- 59,559
- +5.0% since 2020
See the hair salons around any address in Hawkins County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hawkins County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 34 hair salons in Hawkins County. Of those, 5 are chain locations, or 15%, against 14% across the U.S. That comes to 14.4 for every 10,000 households, 38% below the U.S. rate of 23.4.
At $768 per household (24% below the U.S. average), households in Hawkins County spend about $18.1M a year on personal care products and services. That works out to $532K per salon, 24% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as beauty salons in Hawkins County: counts under 3 aren’t published. Official counts also show 141 one-person businesses without payroll.
Population estimates show Hawkins County grew 5.0% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for hair salons in Hawkins County is 59 (upper middle), #730 of 2,339 scored counties and #25 of 85 scored counties in Tennessee.
How Hawkins County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hawkins County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.4 | 23.1 | 23.4 |
| Spending per listing | $532K | $379K | $430K |
| Households per official establishment | n/a | 2,659 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +1.9% | +6.0% |
| Population growth, 2020–2025 | +5.0% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $768 | $874 | $1,005 |
| Median household income | $56,936 | $69,595 | $80,734 |
| Groundwork market score | 59 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 141Businesses with no payroll
- Map listings, September 2026
- 345 chain locations
- Listings at the U.S. rate for this spending
- 42The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Hawkins County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hawkins County
- Population, 2025 estimate
- 59,559+5.0% since 2020
- Households
- 23,567
- Median age
- 45.7
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.1
- Land area
- 487 sq. mi.
- People per square mile
- 119
- Median household income
- $56,936+35.8% vs. 2015–2019, before inflation
- Average household income
- $72,222
- Median home value
- $176,300
- Jobs located here
- 12,518
- Daytime population
- 48,388Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hawkins County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Hawkins County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for hair salons, numbered among those based in Tennessee, with Hawkins County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fayette County, TN | 89 | 14 | 8.1 | $1.2M | +7.7% | #13 of 2,339 |
| 2Loudon County, TN | 85 | 32 | 13.3 | $707K | +15.6% | #39 of 2,339 |
| 3Cheatham County, TN | 76 | 24 | 14.7 | $636K | +4.1% | #140 of 2,339 |
| 4Maury County, TN | 76 | 71 | 16.8 | $531K | +16.0% | #147 of 2,339 |
| 5Robertson County, TN | 75 | 44 | 15.6 | $590K | +9.9% | #157 of 2,339 |
| 6Hickman County, TN | 74 | 9 | 9.5 | $867K | +5.0% | #166 of 2,339 |
| 7Blount County, TN | 74 | 91 | 16.4 | $554K | +6.0% | #190 of 2,339 |
| 8Roane County, TN | 73 | 32 | 14.0 | $616K | +7.0% | #207 of 2,339 |
| 9Jefferson County, TN | 73 | 35 | 16.0 | $520K | +9.3% | #215 of 2,339 |
| 10Morgan County, TN | 72 | 7 | 9.7 | $827K | +5.3% | #225 of 2,339 |
| 25Hawkins County, TN | 59 | 34 | 14.4 | $532K | +5.0% | #730 of 2,339 |
Other business types in Hawkins County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas71
- Hair salons59
- Barbershops47
- Nail salons
- Spas and skin care73
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Hawkins County, TN?
There are 34 hair salons on map listings in Hawkins County as of September 2026. 5 of them (15%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Hawkins County: counts under 3 are left out. Official counts list 141 one-person businesses without payroll.
How much do households in Hawkins County, TN spend on personal care products and services?
About $18.1M a year, or $768 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 34 hair salons on map listings, it comes to $532K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 23,567 households in Hawkins County and national spending patterns by income.
How does Hawkins County, TN compare with the U.S. for hair salons?
Hawkins County has 14.4 hair salons per 10,000 households, 38% below the U.S. rate of 23.4. Spending per salon is $532K, 24% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Hawkins County would have about 42, against 34 on map listings.
How fast is Hawkins County, TN growing?
Population estimates put Hawkins County at 59,559 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 23,567 households. The median household income in Hawkins County is $56,936 a year, 29% below the U.S. median of $80,734. That rose 35.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hawkins County scores 59 for hair salons (upper middle), #730 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hawkins County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Hawkins County
Screening a site or an acquisition in Hawkins County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hawkins County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.