Beauty and personal care · County · Tennessee
Hair salons in Overton County, TN
How Overton County, TN compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #1,617 of 2,339 scored counties
#61 of 85 scored counties in Tennessee
- Listings
- 22
- 4 chain locations (18%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $6.9M
- On personal care products and services · $758 a household
- Spending per listing
- $312K
- 27% below the U.S.
- Listings per 10k households
- 24.3
- 4% above the U.S.
- Population, 2025
- 23,787
- +5.3% since 2020
See the hair salons around any address in Overton County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Overton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $758 per household (25% below the U.S. average), households in Overton County spend about $6.9M a year on personal care products and services. That is about $312K of household spending for each salon on map listings, 27% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 22 hair salons on map listings in Overton County as of September 2026. 4 of them (18%) are chain locations, against 14% across the U.S. That is 24.3 per 10,000 households, 4% above the U.S. rate of 23.4.
In 2023, official counts showed 3 businesses with payroll in Overton County classed as beauty salons. That is one for every 3,024 households, against one for every 1,535 across the U.S. Another 74 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of Overton County grew 5.3%, faster than the U.S. (+3.1%). Overton County scores 41 (lower middle) on the Groundwork market score for hair salons, ranking #1,617 of 2,339 scored counties and #61 of 85 scored counties in Tennessee.
How Overton County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Overton County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.3 | 23.1 | 23.4 |
| Spending per listing | $312K | $379K | $430K |
| Households per official establishment | 3,024 | 2,659 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +1.9% | +6.0% |
| Population growth, 2020–2025 | +5.3% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $758 | $874 | $1,005 |
| Median household income | $48,959 | $69,595 | $80,734 |
| Groundwork market score | 41 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 9
- Annual payroll, 2023
- $94K
- One-person businesses, 2023
- 74Businesses with no payroll
- Map listings, September 2026
- 224 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Overton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Overton County
- Population, 2025 estimate
- 23,787+5.3% since 2020
- Households
- 9,071
- Median age
- 43.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.2
- Land area
- 434 sq. mi.
- People per square mile
- 53
- Median household income
- $48,959+31.6% vs. 2015–2019, before inflation
- Average household income
- $73,701
- Median home value
- $173,200
- Jobs located here
- 5,691
- Daytime population
- 18,265Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Overton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Overton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for hair salons, numbered among those based in Tennessee, with Overton County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fayette County, TN | 89 | 14 | 8.1 | $1.2M | +7.7% | #13 of 2,339 |
| 2Loudon County, TN | 85 | 32 | 13.3 | $707K | +15.6% | #39 of 2,339 |
| 3Cheatham County, TN | 76 | 24 | 14.7 | $636K | +4.1% | #140 of 2,339 |
| 4Maury County, TN | 76 | 71 | 16.8 | $531K | +16.0% | #147 of 2,339 |
| 5Robertson County, TN | 75 | 44 | 15.6 | $590K | +9.9% | #157 of 2,339 |
| 6Hickman County, TN | 74 | 9 | 9.5 | $867K | +5.0% | #166 of 2,339 |
| 7Blount County, TN | 74 | 91 | 16.4 | $554K | +6.0% | #190 of 2,339 |
| 8Roane County, TN | 73 | 32 | 14.0 | $616K | +7.0% | #207 of 2,339 |
| 9Jefferson County, TN | 73 | 35 | 16.0 | $520K | +9.3% | #215 of 2,339 |
| 10Morgan County, TN | 72 | 7 | 9.7 | $827K | +5.3% | #225 of 2,339 |
| 61Overton County, TN | 41 | 22 | 24.3 | $312K | +5.3% | #1,617 of 2,339 |
Other business types in Overton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons41
- Barbershops
- Nail salons
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Overton County, TN?
As of September 2026, map listings count 22 hair salons in Overton County. 4 of them (18%) are chain locations. The listings count hair and beauty salons. Official counts show 3 businesses with payroll classed as beauty salons in 2023. Official counts list 74 one-person businesses without payroll.
How much do households in Overton County, TN spend on personal care products and services?
About $6.9M a year, or $758 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 22 hair salons on map listings, it comes to $312K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 9,071 households in Overton County and national spending patterns by income.
How does Overton County, TN compare with the U.S. for hair salons?
Overton County has 24.3 hair salons per 10,000 households, 4% above the U.S. rate of 23.4. Spending per salon is $312K, 27% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Overton County would have about 16, against 22 on map listings. There is one business with payroll in the industry for every 3,024 households, against one for every 1,535 across the U.S.
How fast is Overton County, TN growing?
Population estimates put Overton County at 23,787 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 9,071 households. Median household income in Overton County is $48,959, 39% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Overton County scores 41 for hair salons (lower middle), #1,617 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Overton County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Overton County
Screening a site or an acquisition in Overton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Overton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.