Beauty and personal care · Small-town market · Tennessee
Hair salons in the Winchester, TN area
How the Winchester, TN area compares with other small-town markets and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #65 of 538 scored small-town markets
#2 of 17 scored small-town markets based in Tennessee
- Listings
- 29
- 10 chain locations (34%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $14.3M
- On personal care products and services · $819 a household
- Spending per listing
- $493K
- 14% above the U.S.
- Listings per 10k households
- 16.6
- 29% below the U.S.
- Population, 2025
- 45,579
- +6.4% since 2020
See the hair salons around any address in the Winchester area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Winchester area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 29 hair salons in the Winchester area. 10 of them (34%) are chain locations, against 14% across the U.S. That comes to 16.6 for every 10,000 households, 29% below the U.S. rate of 23.4.
At $819 per household (18% below the U.S. average), households in the Winchester area spend about $14.3M a year on personal care products and services. Spread across 29 hair salons, that is $493K per salon, 14% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in the Winchester area was 5 in 2023. That is one for every 3,489 households, against one for every 1,535 across the U.S. Official counts also show 121 one-person businesses without payroll.
Population estimates put the population change in the Winchester area from 2020 to 2025 at +6.4%, faster than the U.S. (+3.1%). The Groundwork market score for hair salons in the Winchester area is 69 (upper middle), #65 of 538 scored small-town markets and #2 of 17 scored small-town markets based in Tennessee. That puts it in the top quarter of small-town markets.
How the Winchester area compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winchester area | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.6 | 23.1 | 23.4 |
| Spending per listing | $493K | $379K | $430K |
| Households per official establishment | 3,489 | 2,659 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +1.9% | +6.0% |
| Population growth, 2020–2025 | +6.4% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $819 | $874 | $1,005 |
| Median household income | $63,494 | $69,595 | $80,734 |
| Groundwork market score | 69 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 17
- Annual payroll, 2023
- $249K
- One-person businesses, 2023
- 121Businesses with no payroll
- Map listings, September 2026
- 2910 chain locations
- Listings at the U.S. rate for this spending
- 33The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Winchester area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Winchester area
- Population, 2025 estimate
- 45,579+6.4% since 2020
- Households
- 17,445
- Median age
- 42.4
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 555 sq. mi.
- People per square mile
- 79
- Median household income
- $63,494
- Average household income
- $81,726
- Median home value
- $236,900
- Jobs located here
- 10,501
- Daytime population
- 36,269Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Winchester area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Winchester area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Tennessee
Every Tennessee market ranked →The highest-scoring small-town markets in Tennessee for hair salons, numbered among those based in Tennessee, with the Winchester area marked.
Top small-town markets in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Athens, TN | 73 | 45 | 17.0 | $474K | +8.2% | #41 of 538 |
| 2Winchester, TN | 69 | 29 | 16.6 | $493K | +6.4% | #65 of 538 |
| 3Shelbyville, TN | 64 | 37 | 19.0 | $443K | +9.7% | #113 of 538 |
| 4Lewisburg, TN | 63 | 28 | 20.6 | $422K | +10.5% | #124 of 538 |
| 5Martin, TN | 59 | 21 | 15.7 | $473K | +1.1% | #163 of 538 |
| 6Fayetteville, TN | 58 | 33 | 22.2 | $373K | +4.3% | #182 of 538 |
| 7Crossville, TN | 56 | 60 | 21.3 | $367K | +8.0% | #206 of 538 |
| 8Greeneville, TN | 55 | 50 | 17.6 | $435K | +5.0% | #215 of 538 |
| 9Tullahoma-Manchester, TN | 51 | 73 | 28.3 | $280K | +7.3% | #272 of 538 |
| 10Newport, TN | 49 | 26 | 16.8 | $423K | +5.1% | #284 of 538 |
Other business types in the Winchester area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas73
- Hair salons69
- Barbershops58
- Nail salons
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Winchester, TN area?
The Winchester area has 29 hair salons on map listings as of September 2026. 10 of them (34%) are chain locations. The listings count hair and beauty salons. Official counts show 5 businesses with payroll classed as beauty salons in 2023. Another 121 one-person businesses have no payroll, by official counts.
How much do households in the Winchester, TN area spend on personal care products and services?
About $14.3M a year, or $819 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 29 hair salons on map listings, it comes to $493K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 17,445 households in the Winchester area and national spending patterns by income.
How does the Winchester, TN area compare with the U.S. for hair salons?
The Winchester area has 16.6 hair salons per 10,000 households, 29% below the U.S. rate of 23.4. Spending per salon is $493K, 14% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Winchester area would have about 33, against 29 on map listings. There is one business with payroll in the industry for every 3,489 households, against one for every 1,535 across the U.S.
How fast is the Winchester, TN area growing?
Population estimates put the Winchester area at 45,579 people in 2025, up 6.4% since 2020, faster than the U.S. (+3.1%). It has 17,445 households. The median household income in the Winchester area is $63,494 a year, 21% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Winchester area scores 69 for hair salons (upper middle), #65 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Winchester area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Winchester area
Screening a site or an acquisition in the Winchester area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Winchester area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.