Beauty and personal care · County · Tennessee
Hair salons in Williamson County, TN
The hair salons in Williamson County, TN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #1,082 of 2,339 scored counties
#38 of 85 scored counties in Tennessee
- Listings
- 278
- 55 chain locations (20%)
- Official establishments
- 97
- +15.5% since 2019
- Household spending a year
- $113.3M
- On personal care products and services · $1,228 a household
- Spending per listing
- $407K
- 5% below the U.S.
- Listings per 10k households
- 30.1
- 29% above the U.S.
- Population, 2025
- 272,061
- +9.0% since 2020
See the hair salons around any address in Williamson County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Williamson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 278 hair salons in Williamson County. 55 of them (20%) are chain locations, against 14% across the U.S. That comes to 30.1 for every 10,000 households, 29% above the U.S. rate of 23.4.
At $1,228 per household (22% above the U.S. average), households in Williamson County spend about $113.3M a year on personal care products and services. That is about $407K of household spending for each salon on map listings, 5% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
Official counts show 97 businesses with payroll classed as beauty salons in Williamson County in 2023, up 15.5% from 2019. That is one for every 951 households, against one for every 1,535 across the U.S. Official counts also show 454 one-person businesses without payroll. Since fiscal 2022, 6 SBA-backed loans worth $2.6M have gone to businesses classed as beauty salons in Williamson County.
Population estimates show Williamson County grew 9.0% from 2020 to 2025, faster than the U.S. (+3.1%). For hair salons, Williamson County has a Groundwork market score of 52 (upper middle): #1,082 of 2,339 scored counties and #38 of 85 scored counties in Tennessee.
How Williamson County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Williamson County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.1 | 23.1 | 23.4 |
| Spending per listing | $407K | $379K | $430K |
| Households per official establishment | 951 | 2,659 | 1,535 |
| Official establishment growth, 2019–2023 | +15.5% | +1.9% | +6.0% |
| Population growth, 2020–2025 | +9.0% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $1,228 | $874 | $1,005 |
| Median household income | $135,594 | $69,595 | $80,734 |
| Groundwork market score | 52 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 84 → 97+15.5% over the period
- Employees, 2023
- 842
- Annual payroll, 2023
- $35.4M
- One-person businesses, 2023
- 454Businesses with no payroll
- Map listings, September 2026
- 27855 chain locations
- Listings at the U.S. rate for this spending
- 263The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $2.6M
SBA-backed loans to businesses classed as beauty salons in Williamson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Williamson County
- Population, 2025 estimate
- 272,061+9.0% since 2020
- Households
- 92,214
- Median age
- 40.9
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.1
- Land area
- 583 sq. mi.
- People per square mile
- 447
- Median household income
- $135,594+20.0% vs. 2015–2019, before inflation
- Average household income
- $183,026
- Median home value
- $751,900
- Jobs located here
- 159,658
- Daytime population
- 302,594Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Williamson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Williamson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for hair salons, numbered among those based in Tennessee, with Williamson County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fayette County, TN | 89 | 14 | 8.1 | $1.2M | +7.7% | #13 of 2,339 |
| 2Loudon County, TN | 85 | 32 | 13.3 | $707K | +15.6% | #39 of 2,339 |
| 3Cheatham County, TN | 76 | 24 | 14.7 | $636K | +4.1% | #140 of 2,339 |
| 4Maury County, TN | 76 | 71 | 16.8 | $531K | +16.0% | #147 of 2,339 |
| 5Robertson County, TN | 75 | 44 | 15.6 | $590K | +9.9% | #157 of 2,339 |
| 6Hickman County, TN | 74 | 9 | 9.5 | $867K | +5.0% | #166 of 2,339 |
| 7Blount County, TN | 74 | 91 | 16.4 | $554K | +6.0% | #190 of 2,339 |
| 8Roane County, TN | 73 | 32 | 14.0 | $616K | +7.0% | #207 of 2,339 |
| 9Jefferson County, TN | 73 | 35 | 16.0 | $520K | +9.3% | #215 of 2,339 |
| 10Morgan County, TN | 72 | 7 | 9.7 | $827K | +5.3% | #225 of 2,339 |
| 38Williamson County, TN | 52 | 278 | 30.1 | $407K | +9.0% | #1,082 of 2,339 |
Other business types in Williamson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas43
- Hair salons52
- Barbershops67
- Nail salons62
- Spas and skin care38
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Williamson County, TN?
There are 278 hair salons on map listings in Williamson County as of September 2026. 55 of them (20%) are chain locations. The listings count hair and beauty salons. Official counts show 97 businesses with payroll classed as beauty salons in 2023, up 15.5% from 2019. Another 454 one-person businesses have no payroll, by official counts.
How much do households in Williamson County, TN spend on personal care products and services?
About $113.3M a year, or $1,228 per household. That is 22% above the U.S. average (an index of 122, where 100 is the U.S. average). Spread across the 278 hair salons on map listings, it comes to $407K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 92,214 households in Williamson County and national spending patterns by income.
How does Williamson County, TN compare with the U.S. for hair salons?
Williamson County has 30.1 hair salons per 10,000 households, 29% above the U.S. rate of 23.4. Spending per salon is $407K, 5% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Williamson County would have about 263, against 278 on map listings. There is one business with payroll in the industry for every 951 households, against one for every 1,535 across the U.S. The official count rose 15.5% from 2019 to 2023, against +6.0% for the U.S.
How fast is Williamson County, TN growing?
Population estimates put Williamson County at 272,061 people in 2025, up 9.0% since 2020, faster than the U.S. (+3.1%). It has 92,214 households. The median household income in Williamson County is $135,594 a year, 68% above the U.S. median of $80,734. That rose 20.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Williamson County scores 52 for hair salons (upper middle), #1,082 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Williamson County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Williamson County
Screening a site or an acquisition in Williamson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Williamson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.