Beauty and personal care · Small-town market · Ohio
Hair salons in the Norwalk, OH area
Competitor counts, household spending and official business counts for hair salons in the Norwalk, OH area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #274 of 538 scored small-town markets
#16 of 29 scored small-town markets based in Ohio
- Listings
- 44
- 11 chain locations (25%)
- Official establishments
- 16
- −20.0% since 2019
- Household spending a year
- $21.5M
- On personal care products and services · $915 a household
- Spending per listing
- $489K
- 14% above the U.S.
- Listings per 10k households
- 18.7
- 20% below the U.S.
- Population, 2025
- 58,250
- −0.4% since 2020
See the hair salons around any address in the Norwalk area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Norwalk area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $915 per household (9% below the U.S. average), households in the Norwalk area spend about $21.5M a year on personal care products and services. That works out to $489K per salon, 14% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The Norwalk area has 44 hair salons on map listings as of September 2026. Chain locations make up 25% of them, against 14% across the U.S. That comes to 18.7 for every 10,000 households, 20% below the U.S. rate of 23.4.
In 2023, official counts showed 16 businesses with payroll in the Norwalk area classed as beauty salons, down 20.0% from 2019. That is one for every 1,468 households, against one for every 1,535 across the U.S. Official counts also show 88 one-person businesses without payroll.
Population estimates show the Norwalk area declined 0.4% from 2020 to 2025, against +3.1% for the U.S. For hair salons, the Norwalk area has a Groundwork market score of 50 (upper middle): #274 of 538 scored small-town markets and #16 of 29 scored small-town markets based in Ohio.
How the Norwalk area compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Norwalk area | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.7 | 21.0 | 23.4 |
| Spending per listing | $489K | $465K | $430K |
| Households per official establishment | 1,468 | 1,789 | 1,535 |
| Official establishment growth, 2019–2023 | −20.0% | −1.9% | +6.0% |
| Population growth, 2020–2025 | −0.4% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $915 | $976 | $1,005 |
| Median household income | $67,878 | $71,389 | $80,734 |
| Groundwork market score | 50 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16−20.0% over the period
- Employees, 2023
- 146
- Annual payroll, 2023
- $3.5M
- One-person businesses, 2023
- 88Businesses with no payroll
- Map listings, September 2026
- 4411 chain locations
- Listings at the U.S. rate for this spending
- 50The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Norwalk area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Norwalk area
- Population, 2025 estimate
- 58,250−0.4% since 2020
- Households
- 23,490
- Median age
- 40.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 492 sq. mi.
- People per square mile
- 118
- Median household income
- $67,878+29.1% vs. 2015–2019, before inflation
- Average household income
- $81,729
- Median home value
- $166,000
- Jobs located here
- 21,670
- Daytime population
- 52,948Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Norwalk area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Norwalk area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Ohio
Every Ohio market ranked →The highest-scoring small-town markets in Ohio for hair salons, numbered among those based in Ohio, with the Norwalk area marked.
Top small-town markets in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Urbana, OH | 75 | 22 | 14.1 | $681K | +0.2% | #26 of 538 |
| 2Wooster, OH | 71 | 78 | 17.6 | $548K | −0.1% | #50 of 538 |
| 3Wilmington, OH | 69 | 32 | 19.1 | $494K | +0.6% | #64 of 538 |
| 4Bellefontaine, OH | 67 | 38 | 19.4 | $489K | +0.4% | #78 of 538 |
| 5Ashland, OH | 65 | 31 | 15.0 | $608K | +0.1% | #89 of 538 |
| 6Mount Vernon, OH | 63 | 50 | 21.3 | $458K | +1.9% | #123 of 538 |
| 7Sidney, OH | 62 | 35 | 18.5 | $528K | −0.2% | #126 of 538 |
| 8Athens, OH | 59 | 36 | 15.6 | $551K | +1.3% | #158 of 538 |
| 9Coshocton, OH | 59 | 24 | 16.2 | $521K | +1.6% | #160 of 538 |
| 10Marion, OH | 56 | 43 | 17.4 | $498K | −0.4% | #197 of 538 |
| 16Norwalk, OH | 50 | 44 | 18.7 | $489K | −0.4% | #274 of 538 |
Other business types in the Norwalk area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons50
- Barbershops68
- Nail salons
- Spas and skin care71
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Norwalk, OH area?
Map listings as of September 2026 show 44 hair salons in the Norwalk area. 11 of them (25%) are chain locations. The listings count hair and beauty salons. Official counts show 16 businesses with payroll classed as beauty salons in 2023, down 20.0% from 2019. Another 88 one-person businesses have no payroll, by official counts.
How much do households in the Norwalk, OH area spend on personal care products and services?
About $21.5M a year, or $915 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 44 hair salons on map listings, it comes to $489K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 23,490 households in the Norwalk area and national spending patterns by income.
How does the Norwalk, OH area compare with the U.S. for hair salons?
The Norwalk area has 18.7 hair salons per 10,000 households, 20% below the U.S. rate of 23.4. Spending per salon is $489K, 14% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Norwalk area would have about 50, against 44 on map listings. There is one business with payroll in the industry for every 1,468 households, against one for every 1,535 across the U.S. The official count fell 20.0% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Norwalk, OH area growing?
Population estimates put the Norwalk area at 58,250 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 23,490 households. Median household income in the Norwalk area is $67,878, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Norwalk area scores 50 for hair salons (upper middle), #274 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Norwalk area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Norwalk area
Screening a site or an acquisition in the Norwalk area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Norwalk area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.