Beauty and personal care · County · Ohio
Hair salons in Wayne County, OH
Competitor counts, household spending and official business counts for hair salons in Wayne County, OH, set against other counties and the U.S.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #423 of 2,339 scored counties
#20 of 86 scored counties in Ohio
- Listings
- 78
- 11 chain locations (14%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $42.7M
- On personal care products and services · $963 a household
- Spending per listing
- $548K
- 27% above the U.S.
- Listings per 10k households
- 17.6
- 25% below the U.S.
- Population, 2025
- 116,758
- −0.1% since 2020
See the hair salons around any address in Wayne County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Wayne County spend about $42.7M a year on personal care products and services, or $963 per household, 4% below the U.S. average. That is about $548K of household spending for each salon on map listings, 27% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 78 hair salons on map listings in Wayne County as of September 2026. Of those, 11 are chain locations, or 14%, against 14% across the U.S. That comes to 17.6 for every 10,000 households, 25% below the U.S. rate of 23.4.
Official counts show 14 businesses with payroll classed as beauty salons in Wayne County in 2023. That is one for every 3,169 households, against one for every 1,535 across the U.S. Another 252 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $18K has gone to businesses classed as beauty salons in Wayne County.
Population estimates show Wayne County declined 0.1% from 2020 to 2025, against +3.1% for the U.S. Wayne County scores 66 (upper middle) on the Groundwork market score for hair salons, ranking #423 of 2,339 scored counties and #20 of 86 scored counties in Ohio. That puts it in the top quarter of counties.
How Wayne County compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wayne County | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.6 | 21.0 | 23.4 |
| Spending per listing | $548K | $465K | $430K |
| Households per official establishment | 3,169 | 1,789 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −1.9% | +6.0% |
| Population growth, 2020–2025 | −0.1% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $963 | $976 | $1,005 |
| Median household income | $73,574 | $71,389 | $80,734 |
| Groundwork market score | 66 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18 → 14
- Employees, 2023
- 73
- Annual payroll, 2023
- $1.8M
- One-person businesses, 2023
- 252Businesses with no payroll
- Map listings, September 2026
- 7811 chain locations
- Listings at the U.S. rate for this spending
- 99The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $18K
SBA-backed loans to businesses classed as beauty salons in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wayne County
- Population, 2025 estimate
- 116,758−0.1% since 2020
- Households
- 44,365
- Median age
- 39.4
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 555 sq. mi.
- People per square mile
- 210
- Median household income
- $73,574+26.2% vs. 2015–2019, before inflation
- Average household income
- $91,644
- Median home value
- $222,100
- Jobs located here
- 48,576
- Daytime population
- 113,893Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Ohio
Every Ohio market ranked →The highest-scoring counties in Ohio for hair salons, numbered among those based in Ohio, with Wayne County marked.
Top counties in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, OH | 88 | 27 | 11.1 | $1.1M | +16.5% | #19 of 2,339 |
| 2Morrow County, OH | 86 | 11 | 8.2 | $1.2M | +3.7% | #27 of 2,339 |
| 3Pickaway County, OH | 83 | 38 | 17.4 | $567K | +7.4% | #56 of 2,339 |
| 4Fairfield County, OH | 81 | 111 | 18.4 | $587K | +6.5% | #71 of 2,339 |
| 5Madison County, OH | 78 | 32 | 20.4 | $514K | +7.1% | #109 of 2,339 |
| 6Holmes County, OH | 75 | 16 | 11.9 | $853K | +1.7% | #151 of 2,339 |
| 7Warren County, OH | 75 | 147 | 16.0 | $763K | +5.7% | #153 of 2,339 |
| 8Clermont County, OH | 74 | 133 | 15.7 | $674K | +3.9% | #175 of 2,339 |
| 9Delaware County, OH | 74 | 188 | 22.8 | $587K | +12.5% | #182 of 2,339 |
| 10Preble County, OH | 73 | 21 | 12.6 | $731K | −0.8% | #200 of 2,339 |
| 20Wayne County, OH | 66 | 78 | 17.6 | $548K | −0.1% | #423 of 2,339 |
Other business types in Wayne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas66
- Hair salons66
- Barbershops59
- Nail salons70
- Spas and skin care68
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Wayne County, OH?
As of September 2026, map listings count 78 hair salons in Wayne County. 11 of them (14%) are chain locations. The listings count hair and beauty salons. Official counts show 14 businesses with payroll classed as beauty salons in 2023. Official counts list 252 one-person businesses without payroll.
How much do households in Wayne County, OH spend on personal care products and services?
About $42.7M a year, or $963 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 78 hair salons on map listings, it comes to $548K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 44,365 households in Wayne County and national spending patterns by income.
How does Wayne County, OH compare with the U.S. for hair salons?
Wayne County has 17.6 hair salons per 10,000 households, 25% below the U.S. rate of 23.4. Spending per salon is $548K, 27% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Wayne County would have about 99, against 78 on map listings. There is one business with payroll in the industry for every 3,169 households, against one for every 1,535 across the U.S.
How fast is Wayne County, OH growing?
Population estimates put Wayne County at 116,758 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 44,365 households. Median household income in Wayne County is $73,574, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wayne County scores 66 for hair salons (upper middle), #423 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Wayne County
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.