Groundwork

Beauty and personal care · Small-town market · Ohio

Hair salons in the Tiffin, OH area

Competitor counts, household spending and official business counts for hair salons in the Tiffin, OH area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 35 out of 100: Lower middle

Ranked #433 of 538 scored small-town markets
#26 of 29 scored small-town markets based in Ohio

Listings
51
11 chain locations (22%)
Official establishments
15
Businesses with payroll, 2023
Household spending a year
$20.1M
On personal care products and services · $903 a household
Spending per listing
$394K
8% below the U.S.
Listings per 10k households
22.9
2% below the U.S.
Population, 2025
54,522
−1.0% since 2020

See the hair salons around any address in the Tiffin area

The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Tiffin area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Tiffin area scores 35 (lower middle) on the Groundwork market score for hair salons, ranking #433 of 538 scored small-town markets and #26 of 29 scored small-town markets based in Ohio. That puts it in the bottom quarter of small-town markets.

Household spending on personal care products and services in the Tiffin area comes to about $20.1M a year: $903 per household, 10% below the U.S. average. That is about $394K of household spending for each salon on map listings, 8% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.

There are 51 hair salons on map listings in the Tiffin area as of September 2026. Chain locations make up 22% of them, against 14% across the U.S. That is 22.9 per 10,000 households, 2% below the U.S. rate of 23.4.

Official counts show 15 businesses with payroll classed as beauty salons in the Tiffin area in 2023. That is one for every 1,485 households, against one for every 1,535 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $76K has gone to businesses classed as beauty salons in the Tiffin area. Population estimates show the Tiffin area declined 1.0% from 2020 to 2025, against +3.1% for the U.S.

How the Tiffin area compares

The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Hair salons in Tiffin, OH area compared with Ohio and the U.S.
MeasureTiffin areaOhioU.S.
Listings per 10k households22.921.023.4
Spending per listing$394K$465K$430K
Households per official establishment1,4851,7891,535
Official establishment growth, 2019–2023n/a−1.9%+6.0%
Population growth, 2020–2025−1.0%+0.9%+3.1%
Spending per household on personal care products and services$903$976$1,005
Median household income$66,025$71,389$80,734
Groundwork market score3548

Official counts and lending

Businesses

Official establishments, 2019 to 2023
15
Employees, 2023
81
Annual payroll, 2023
$1.8M
One-person businesses, 2023
88Businesses with no payroll
Map listings, September 2026
5111 chain locations
Listings at the U.S. rate for this spending
47The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$76K

SBA-backed loans to businesses classed as beauty salons in the Tiffin area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Tiffin area

Population, 2025 estimate
54,522−1.0% since 2020
Households
22,279
Median age
41.1
Homes lived in by their owners
73%
Vehicles per household
1.9
Land area
551 sq. mi.
People per square mile
99
Median household income
$66,025+25.8% vs. 2015–2019, before inflation
Average household income
$82,475
Median home value
$154,700
Jobs located here
18,247
Daytime population
47,872Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Tiffin area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.

Or open the report at the center of the Tiffin area. Signed out, you see a blurred preview; on an account, each report is one action.

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Hair salons across Ohio

Every Ohio market ranked →

The highest-scoring small-town markets in Ohio for hair salons, numbered among those based in Ohio, with the Tiffin area marked.

Top small-town markets in Ohio

Small-town markets in Ohio ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Urbana, OH752214.1$681K+0.2%#26 of 538
2Wooster, OH717817.6$548K−0.1%#50 of 538
3Wilmington, OH693219.1$494K+0.6%#64 of 538
4Bellefontaine, OH673819.4$489K+0.4%#78 of 538
5Ashland, OH653115.0$608K+0.1%#89 of 538
6Mount Vernon, OH635021.3$458K+1.9%#123 of 538
7Sidney, OH623518.5$528K−0.2%#126 of 538
8Athens, OH593615.6$551K+1.3%#158 of 538
9Coshocton, OH592416.2$521K+1.6%#160 of 538
10Marion, OH564317.4$498K−0.4%#197 of 538
26Tiffin, OH355122.9$394K−1.0%#433 of 538

Other business types in the Tiffin area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many hair salons are in the Tiffin, OH area?

As of September 2026, map listings count 51 hair salons in the Tiffin area. 11 of them (22%) are chain locations. The listings count hair and beauty salons. Official counts show 15 businesses with payroll classed as beauty salons in 2023. Another 88 one-person businesses have no payroll, by official counts.

How much do households in the Tiffin, OH area spend on personal care products and services?

About $20.1M a year, or $903 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 51 hair salons on map listings, it comes to $394K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 22,279 households in the Tiffin area and national spending patterns by income.

How does the Tiffin, OH area compare with the U.S. for hair salons?

The Tiffin area has 22.9 hair salons per 10,000 households, 2% below the U.S. rate of 23.4. Spending per salon is $394K, 8% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Tiffin area would have about 47, against 51 on map listings. There is one business with payroll in the industry for every 1,485 households, against one for every 1,535 across the U.S.

How fast is the Tiffin, OH area growing?

Population estimates put the Tiffin area at 54,522 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 22,279 households. Median household income in the Tiffin area is $66,025, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Tiffin area scores 35 for hair salons (lower middle), #433 of 538 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Tiffin area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for hair salons · All 56 business types in the Tiffin area

Screening a site or an acquisition in the Tiffin area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Tiffin area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.