Beauty and personal care · Small-town market · Ohio
Hair salons in the Wapakoneta, OH area
The hair salons in the Wapakoneta, OH area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #286 of 538 scored small-town markets
#18 of 29 scored small-town markets based in Ohio
- Listings
- 46
- 10 chain locations (22%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $18.8M
- On personal care products and services · $995 a household
- Spending per listing
- $410K
- 5% below the U.S.
- Listings per 10k households
- 24.3
- 4% above the U.S.
- Population, 2025
- 45,909
- −1.2% since 2020
See the hair salons around any address in the Wapakoneta area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wapakoneta area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 46 hair salons in the Wapakoneta area. Of those, 10 are chain locations, or 22%, against 14% across the U.S. That is 24.3 per 10,000 households, 4% above the U.S. rate of 23.4.
At $995 per household (in line with the U.S. average), households in the Wapakoneta area spend about $18.8M a year on personal care products and services. Spread across 46 hair salons, that is $410K per salon, 5% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 9 businesses with payroll in the Wapakoneta area classed as beauty salons. That is one for every 2,104 households, against one for every 1,535 across the U.S. Official counts also show 96 one-person businesses without payroll.
Population estimates put the population change in the Wapakoneta area from 2020 to 2025 at −1.2%, against +3.1% for the U.S. The Groundwork market score for hair salons in the Wapakoneta area is 49 (lower middle), #286 of 538 scored small-town markets and #18 of 29 scored small-town markets based in Ohio.
How the Wapakoneta area compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wapakoneta area | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.3 | 21.0 | 23.4 |
| Spending per listing | $410K | $465K | $430K |
| Households per official establishment | 2,104 | 1,789 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −1.9% | +6.0% |
| Population growth, 2020–2025 | −1.2% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $995 | $976 | $1,005 |
| Median household income | $78,660 | $71,389 | $80,734 |
| Groundwork market score | 49 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 68
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- 96Businesses with no payroll
- Map listings, September 2026
- 4610 chain locations
- Listings at the U.S. rate for this spending
- 44The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Wapakoneta area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Wapakoneta area
- Population, 2025 estimate
- 45,909−1.2% since 2020
- Households
- 18,940
- Median age
- 41.5
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 401 sq. mi.
- People per square mile
- 115
- Median household income
- $78,660+22.8% vs. 2015–2019, before inflation
- Average household income
- $94,188
- Median home value
- $189,800
- Jobs located here
- 21,728
- Daytime population
- 44,759Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wapakoneta area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Wapakoneta area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Ohio
Every Ohio market ranked →The highest-scoring small-town markets in Ohio for hair salons, numbered among those based in Ohio, with the Wapakoneta area marked.
Top small-town markets in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Urbana, OH | 75 | 22 | 14.1 | $681K | +0.2% | #26 of 538 |
| 2Wooster, OH | 71 | 78 | 17.6 | $548K | −0.1% | #50 of 538 |
| 3Wilmington, OH | 69 | 32 | 19.1 | $494K | +0.6% | #64 of 538 |
| 4Bellefontaine, OH | 67 | 38 | 19.4 | $489K | +0.4% | #78 of 538 |
| 5Ashland, OH | 65 | 31 | 15.0 | $608K | +0.1% | #89 of 538 |
| 6Mount Vernon, OH | 63 | 50 | 21.3 | $458K | +1.9% | #123 of 538 |
| 7Sidney, OH | 62 | 35 | 18.5 | $528K | −0.2% | #126 of 538 |
| 8Athens, OH | 59 | 36 | 15.6 | $551K | +1.3% | #158 of 538 |
| 9Coshocton, OH | 59 | 24 | 16.2 | $521K | +1.6% | #160 of 538 |
| 10Marion, OH | 56 | 43 | 17.4 | $498K | −0.4% | #197 of 538 |
| 18Wapakoneta, OH | 49 | 46 | 24.3 | $410K | −1.2% | #286 of 538 |
Other business types in the Wapakoneta area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons49
- Barbershops66
- Nail salons74
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Wapakoneta, OH area?
The Wapakoneta area has 46 hair salons on map listings as of September 2026. 10 of them (22%) are chain locations. The listings count hair and beauty salons. Official counts show 9 businesses with payroll classed as beauty salons in 2023. Another 96 one-person businesses have no payroll, by official counts.
How much do households in the Wapakoneta, OH area spend on personal care products and services?
About $18.8M a year, or $995 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 46 hair salons on map listings, it comes to $410K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 18,940 households in the Wapakoneta area and national spending patterns by income.
How does the Wapakoneta, OH area compare with the U.S. for hair salons?
The Wapakoneta area has 24.3 hair salons per 10,000 households, 4% above the U.S. rate of 23.4. Spending per salon is $410K, 5% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Wapakoneta area would have about 44, against 46 on map listings. There is one business with payroll in the industry for every 2,104 households, against one for every 1,535 across the U.S.
How fast is the Wapakoneta, OH area growing?
Population estimates put the Wapakoneta area at 45,909 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 18,940 households. The median household income in the Wapakoneta area is $78,660 a year, 3% below the U.S. median of $80,734. That rose 22.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wapakoneta area scores 49 for hair salons (lower middle), #286 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wapakoneta area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Wapakoneta area
Screening a site or an acquisition in the Wapakoneta area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wapakoneta area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.