Beauty and personal care · County · Ohio
Hair salons in Williams County, OH
How Williams County, OH compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,786 of 2,339 scored counties
#74 of 86 scored counties in Ohio
- Listings
- 35
- 9 chain locations (26%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $13.5M
- On personal care products and services · $872 a household
- Spending per listing
- $386K
- 10% below the U.S.
- Listings per 10k households
- 22.6
- 3% below the U.S.
- Population, 2025
- 36,549
- −1.4% since 2020
See the hair salons around any address in Williams County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Williams County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for hair salons in Williams County is 37 (lower middle), #1,786 of 2,339 scored counties and #74 of 86 scored counties in Ohio. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 35 hair salons in Williams County. Chain locations make up 26% of them, against 14% across the U.S. That comes to 22.6 for every 10,000 households, 3% below the U.S. rate of 23.4.
Household spending on personal care products and services in Williams County comes to about $13.5M a year: $872 per household, 13% below the U.S. average. Spread across 35 hair salons, that is $386K per salon, 10% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in Williams County was 7 in 2023. That is one for every 2,211 households, against one for every 1,535 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $7,600 has gone to businesses classed as beauty salons in Williams County. Population estimates show Williams County declined 1.4% from 2020 to 2025, against +3.1% for the U.S.
How Williams County compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Williams County | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.6 | 21.0 | 23.4 |
| Spending per listing | $386K | $465K | $430K |
| Households per official establishment | 2,211 | 1,789 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −1.9% | +6.0% |
| Population growth, 2020–2025 | −1.4% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $872 | $976 | $1,005 |
| Median household income | $61,048 | $71,389 | $80,734 |
| Groundwork market score | 37 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 7
- Employees, 2023
- 22
- Annual payroll, 2023
- $462K
- One-person businesses, 2023
- 96Businesses with no payroll
- Map listings, September 2026
- 359 chain locations
- Listings at the U.S. rate for this spending
- 31The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $7,600
SBA-backed loans to businesses classed as beauty salons in Williams County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Williams County
- Population, 2025 estimate
- 36,549−1.4% since 2020
- Households
- 15,476
- Median age
- 41.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.8
- Land area
- 421 sq. mi.
- People per square mile
- 87
- Median household income
- $61,048+14.8% vs. 2015–2019, before inflation
- Average household income
- $75,921
- Median home value
- $150,000
- Jobs located here
- 16,679
- Daytime population
- 35,422Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Williams County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Williams County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Ohio
Every Ohio market ranked →The highest-scoring counties in Ohio for hair salons, numbered among those based in Ohio, with Williams County marked.
Top counties in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, OH | 88 | 27 | 11.1 | $1.1M | +16.5% | #19 of 2,339 |
| 2Morrow County, OH | 86 | 11 | 8.2 | $1.2M | +3.7% | #27 of 2,339 |
| 3Pickaway County, OH | 83 | 38 | 17.4 | $567K | +7.4% | #56 of 2,339 |
| 4Fairfield County, OH | 81 | 111 | 18.4 | $587K | +6.5% | #71 of 2,339 |
| 5Madison County, OH | 78 | 32 | 20.4 | $514K | +7.1% | #109 of 2,339 |
| 6Holmes County, OH | 75 | 16 | 11.9 | $853K | +1.7% | #151 of 2,339 |
| 7Warren County, OH | 75 | 147 | 16.0 | $763K | +5.7% | #153 of 2,339 |
| 8Clermont County, OH | 74 | 133 | 15.7 | $674K | +3.9% | #175 of 2,339 |
| 9Delaware County, OH | 74 | 188 | 22.8 | $587K | +12.5% | #182 of 2,339 |
| 10Preble County, OH | 73 | 21 | 12.6 | $731K | −0.8% | #200 of 2,339 |
| 74Williams County, OH | 37 | 35 | 22.6 | $386K | −1.4% | #1,786 of 2,339 |
Other business types in Williams County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons37
- Barbershops
- Nail salons
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Williams County, OH?
Williams County has 35 hair salons on map listings as of September 2026. 9 of them (26%) are chain locations. The listings count hair and beauty salons. Official counts show 7 businesses with payroll classed as beauty salons in 2023. Another 96 one-person businesses have no payroll, by official counts.
How much do households in Williams County, OH spend on personal care products and services?
About $13.5M a year, or $872 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 35 hair salons on map listings, it comes to $386K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 15,476 households in Williams County and national spending patterns by income.
How does Williams County, OH compare with the U.S. for hair salons?
Williams County has 22.6 hair salons per 10,000 households, 3% below the U.S. rate of 23.4. Spending per salon is $386K, 10% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Williams County would have about 31, against 35 on map listings. There is one business with payroll in the industry for every 2,211 households, against one for every 1,535 across the U.S.
How fast is Williams County, OH growing?
Population estimates put Williams County at 36,549 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 15,476 households. The median household income in Williams County is $61,048 a year, 24% below the U.S. median of $80,734. That rose 14.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Williams County scores 37 for hair salons (lower middle), #1,786 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Williams County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Williams County
Screening a site or an acquisition in Williams County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Williams County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.