Groundwork

Beauty and personal care · County · Ohio

Hair salons in Ashtabula County, OH

Competitor counts, household spending and official business counts for hair salons in Ashtabula County, OH, set against other counties and the U.S.

Groundwork market score · out of 100

Score 52 out of 100: Upper middle

Ranked #1,055 of 2,339 scored counties
#45 of 86 scored counties in Ohio

Listings
66
11 chain locations (17%)
Official establishments
17
−15.0% since 2019
Household spending a year
$33.8M
On personal care products and services · $862 a household
Spending per listing
$512K
19% above the U.S.
Listings per 10k households
16.8
28% below the U.S.
Population, 2025
96,713
−0.8% since 2020

See the hair salons around any address in Ashtabula County

The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ashtabula County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 66 hair salons in Ashtabula County. Chain locations make up 17% of them, against 14% across the U.S. That comes to 16.8 for every 10,000 households, 28% below the U.S. rate of 23.4.

Household spending on personal care products and services in Ashtabula County comes to about $33.8M a year: $862 per household, 14% below the U.S. average. That is about $512K of household spending for each salon on map listings, 19% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.

Official counts show 17 businesses with payroll classed as beauty salons in Ashtabula County in 2023, down 15.0% from 2019. That is one for every 2,309 households, against one for every 1,535 across the U.S. Another 123 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $494K have gone to businesses classed as beauty salons in Ashtabula County.

Between 2020 and 2025, the population of Ashtabula County declined 0.8%, against +3.1% for the U.S. The Groundwork market score for hair salons in Ashtabula County is 52 (upper middle), #1,055 of 2,339 scored counties and #45 of 86 scored counties in Ohio.

How Ashtabula County compares

The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Hair salons in Ashtabula County, OH compared with Ohio and the U.S.
MeasureAshtabula CountyOhioU.S.
Listings per 10k households16.821.023.4
Spending per listing$512K$465K$430K
Households per official establishment2,3091,7891,535
Official establishment growth, 2019–2023−15.0%−1.9%+6.0%
Population growth, 2020–2025−0.8%+0.9%+3.1%
Spending per household on personal care products and services$862$976$1,005
Median household income$57,728$71,389$80,734
Groundwork market score5248

Official counts and lending

Businesses

Official establishments, 2019 to 2023
20 → 17−15.0% over the period
Employees, 2023
80
Annual payroll, 2023
$2.1M
One-person businesses, 2023
123Businesses with no payroll
Map listings, September 2026
6611 chain locations
Listings at the U.S. rate for this spending
79The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$494K

SBA-backed loans to businesses classed as beauty salons in Ashtabula County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Ashtabula County

Population, 2025 estimate
96,713−0.8% since 2020
Households
39,245
Median age
42.6
Homes lived in by their owners
76%
Vehicles per household
1.8
Land area
702 sq. mi.
People per square mile
138
Median household income
$57,728+23.6% vs. 2015–2019, before inflation
Average household income
$75,486
Median home value
$159,500
Jobs located here
28,465
Daytime population
87,281Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Ashtabula County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.

Or open the report at the center of Ashtabula County. Signed out, you see a blurred preview; on an account, each report is one action.

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Hair salons across Ohio

Every Ohio market ranked →

The highest-scoring counties in Ohio for hair salons, numbered among those based in Ohio, with Ashtabula County marked.

Top counties in Ohio

Counties in Ohio ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Union County, OH882711.1$1.1M+16.5%#19 of 2,339
2Morrow County, OH86118.2$1.2M+3.7%#27 of 2,339
3Pickaway County, OH833817.4$567K+7.4%#56 of 2,339
4Fairfield County, OH8111118.4$587K+6.5%#71 of 2,339
5Madison County, OH783220.4$514K+7.1%#109 of 2,339
6Holmes County, OH751611.9$853K+1.7%#151 of 2,339
7Warren County, OH7514716.0$763K+5.7%#153 of 2,339
8Clermont County, OH7413315.7$674K+3.9%#175 of 2,339
9Delaware County, OH7418822.8$587K+12.5%#182 of 2,339
10Preble County, OH732112.6$731K−0.8%#200 of 2,339
45Ashtabula County, OH526616.8$512K−0.8%#1,055 of 2,339

Other business types in Ashtabula County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many hair salons are in Ashtabula County, OH?

There are 66 hair salons on map listings in Ashtabula County as of September 2026. 11 of them (17%) are chain locations. The listings count hair and beauty salons. Official counts show 17 businesses with payroll classed as beauty salons in 2023, down 15.0% from 2019. Official counts list 123 one-person businesses without payroll.

How much do households in Ashtabula County, OH spend on personal care products and services?

About $33.8M a year, or $862 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 66 hair salons on map listings, it comes to $512K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 39,245 households in Ashtabula County and national spending patterns by income.

How does Ashtabula County, OH compare with the U.S. for hair salons?

Ashtabula County has 16.8 hair salons per 10,000 households, 28% below the U.S. rate of 23.4. Spending per salon is $512K, 19% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Ashtabula County would have about 79, against 66 on map listings. There is one business with payroll in the industry for every 2,309 households, against one for every 1,535 across the U.S. The official count fell 15.0% from 2019 to 2023, against +6.0% for the U.S.

How fast is Ashtabula County, OH growing?

Population estimates put Ashtabula County at 96,713 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 39,245 households. The median household income in Ashtabula County is $57,728 a year, 28% below the U.S. median of $80,734. That rose 23.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ashtabula County scores 52 for hair salons (upper middle), #1,055 of 2,339 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Ashtabula County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for hair salons · All 56 business types in Ashtabula County

Screening a site or an acquisition in Ashtabula County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Ashtabula County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.