Beauty and personal care · County · Ohio
Hair salons in Morrow County, OH
Competitor counts, household spending and official business counts for hair salons in Morrow County, OH, set against other counties and the U.S.
Groundwork market score · out of 100
Score 86 out of 100: High
Ranked #27 of 2,339 scored counties
#2 of 86 scored counties in Ohio
- Listings
- 11
- 3 chain locations (27%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $13.3M
- On personal care products and services · $987 a household
- Spending per listing
- $1.2M
- 2.8 times the U.S.
- Listings per 10k households
- 8.2
- 65% below the U.S.
- Population, 2025
- 36,305
- +3.7% since 2020
See the hair salons around any address in Morrow County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morrow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for hair salons in Morrow County is 86 (high), #27 of 2,339 scored counties and #2 of 86 scored counties in Ohio. That puts it in the top 10% of counties for hair salons.
As of September 2026, map listings count 11 hair salons in Morrow County. Of those, 3 are chain locations, or 27%, against 14% across the U.S. Per 10,000 households, that is 8.2, 65% below the U.S. rate of 23.4.
Household spending on personal care products and services in Morrow County comes to about $13.3M a year: $987 per household, 2% below the U.S. average. Spread across 11 hair salons, that is $1.2M per salon, 2.8 times the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as beauty salons in Morrow County: counts under 3 aren’t published. Population estimates put the population change in Morrow County from 2020 to 2025 at +3.7%, faster than the U.S. (+3.1%).
How Morrow County compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morrow County | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.2 | 21.0 | 23.4 |
| Spending per listing | $1.2M | $465K | $430K |
| Households per official establishment | n/a | 1,789 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −1.9% | +6.0% |
| Population growth, 2020–2025 | +3.7% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $987 | $976 | $1,005 |
| Median household income | $75,283 | $71,389 | $80,734 |
| Groundwork market score | 86 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 69Businesses with no payroll
- Map listings, September 2026
- 113 chain locations
- Listings at the U.S. rate for this spending
- 31The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Morrow County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morrow County
- Population, 2025 estimate
- 36,305+3.7% since 2020
- Households
- 13,463
- Median age
- 43.3
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.3
- Land area
- 406 sq. mi.
- People per square mile
- 87
- Median household income
- $75,283+26.6% vs. 2015–2019, before inflation
- Average household income
- $94,154
- Median home value
- $222,300
- Jobs located here
- 6,230
- Daytime population
- 27,246Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morrow County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Morrow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Ohio
Every Ohio market ranked →The highest-scoring counties in Ohio for hair salons, numbered among those based in Ohio, with Morrow County marked.
Top counties in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, OH | 88 | 27 | 11.1 | $1.1M | +16.5% | #19 of 2,339 |
| 2Morrow County, OH | 86 | 11 | 8.2 | $1.2M | +3.7% | #27 of 2,339 |
| 3Pickaway County, OH | 83 | 38 | 17.4 | $567K | +7.4% | #56 of 2,339 |
| 4Fairfield County, OH | 81 | 111 | 18.4 | $587K | +6.5% | #71 of 2,339 |
| 5Madison County, OH | 78 | 32 | 20.4 | $514K | +7.1% | #109 of 2,339 |
| 6Holmes County, OH | 75 | 16 | 11.9 | $853K | +1.7% | #151 of 2,339 |
| 7Warren County, OH | 75 | 147 | 16.0 | $763K | +5.7% | #153 of 2,339 |
| 8Clermont County, OH | 74 | 133 | 15.7 | $674K | +3.9% | #175 of 2,339 |
| 9Delaware County, OH | 74 | 188 | 22.8 | $587K | +12.5% | #182 of 2,339 |
| 10Preble County, OH | 73 | 21 | 12.6 | $731K | −0.8% | #200 of 2,339 |
Other business types in Morrow County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Morrow County, OH?
Morrow County has 11 hair salons on map listings as of September 2026. 3 of them (27%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Morrow County: counts under 3 are left out. Official counts also show 69 one-person businesses without payroll.
How much do households in Morrow County, OH spend on personal care products and services?
About $13.3M a year, or $987 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 11 hair salons on map listings, it comes to $1.2M per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 13,463 households in Morrow County and national spending patterns by income.
How does Morrow County, OH compare with the U.S. for hair salons?
Morrow County has 8.2 hair salons per 10,000 households, 65% below the U.S. rate of 23.4. Spending per salon is $1.2M, 2.8 times the U.S. figure of $430K. At the national ratio of hair salons to household spending, Morrow County would have about 31, against 11 on map listings.
How fast is Morrow County, OH growing?
Population estimates put Morrow County at 36,305 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 13,463 households. The median household income in Morrow County is $75,283 a year, 7% below the U.S. median of $80,734. That rose 26.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morrow County scores 86 for hair salons (high), #27 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morrow County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Morrow County
Screening a site or an acquisition in Morrow County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morrow County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.