Beauty and personal care · County · Ohio
Hair salons in Defiance County, OH
How Defiance County, OH compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #1,746 of 2,339 scored counties
#72 of 86 scored counties in Ohio
- Listings
- 45
- 13 chain locations (29%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $14.4M
- On personal care products and services · $939 a household
- Spending per listing
- $320K
- 26% below the U.S.
- Listings per 10k households
- 29.4
- 26% above the U.S.
- Population, 2025
- 38,292
- +0.1% since 2020
See the hair salons around any address in Defiance County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Defiance County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Defiance County spend about $14.4M a year on personal care products and services, or $939 per household, 7% below the U.S. average. That works out to $320K per salon, 26% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Defiance County has 45 hair salons on map listings as of September 2026. 13 of them (29%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 29.4, 26% above the U.S. rate of 23.4.
In 2023, official counts showed 7 businesses with payroll in Defiance County classed as beauty salons. That is one for every 2,190 households, against one for every 1,535 across the U.S. Another 127 one-person businesses have no payroll, by official counts. Since fiscal 2022, 5 SBA-backed loans worth $353K have gone to businesses classed as beauty salons in Defiance County.
Population estimates put the population change in Defiance County from 2020 to 2025 at +0.1%, slower than the U.S. (+3.1%). Defiance County scores 38 (lower middle) on the Groundwork market score for hair salons, ranking #1,746 of 2,339 scored counties and #72 of 86 scored counties in Ohio.
How Defiance County compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Defiance County | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 29.4 | 21.0 | 23.4 |
| Spending per listing | $320K | $465K | $430K |
| Households per official establishment | 2,190 | 1,789 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −1.9% | +6.0% |
| Population growth, 2020–2025 | +0.1% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $939 | $976 | $1,005 |
| Median household income | $73,064 | $71,389 | $80,734 |
| Groundwork market score | 38 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 7
- Employees, 2023
- 71
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- 127Businesses with no payroll
- Map listings, September 2026
- 4513 chain locations
- Listings at the U.S. rate for this spending
- 33The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $353K
SBA-backed loans to businesses classed as beauty salons in Defiance County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Defiance County
- Population, 2025 estimate
- 38,292+0.1% since 2020
- Households
- 15,327
- Median age
- 40.9
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 411 sq. mi.
- People per square mile
- 93
- Median household income
- $73,064+21.9% vs. 2015–2019, before inflation
- Average household income
- $88,073
- Median home value
- $163,200
- Jobs located here
- 14,922
- Daytime population
- 36,059Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Defiance County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Defiance County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Ohio
Every Ohio market ranked →The highest-scoring counties in Ohio for hair salons, numbered among those based in Ohio, with Defiance County marked.
Top counties in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, OH | 88 | 27 | 11.1 | $1.1M | +16.5% | #19 of 2,339 |
| 2Morrow County, OH | 86 | 11 | 8.2 | $1.2M | +3.7% | #27 of 2,339 |
| 3Pickaway County, OH | 83 | 38 | 17.4 | $567K | +7.4% | #56 of 2,339 |
| 4Fairfield County, OH | 81 | 111 | 18.4 | $587K | +6.5% | #71 of 2,339 |
| 5Madison County, OH | 78 | 32 | 20.4 | $514K | +7.1% | #109 of 2,339 |
| 6Holmes County, OH | 75 | 16 | 11.9 | $853K | +1.7% | #151 of 2,339 |
| 7Warren County, OH | 75 | 147 | 16.0 | $763K | +5.7% | #153 of 2,339 |
| 8Clermont County, OH | 74 | 133 | 15.7 | $674K | +3.9% | #175 of 2,339 |
| 9Delaware County, OH | 74 | 188 | 22.8 | $587K | +12.5% | #182 of 2,339 |
| 10Preble County, OH | 73 | 21 | 12.6 | $731K | −0.8% | #200 of 2,339 |
| 72Defiance County, OH | 38 | 45 | 29.4 | $320K | +0.1% | #1,746 of 2,339 |
Other business types in Defiance County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas39
- Hair salons38
- Barbershops61
- Nail salons58
- Spas and skin care41
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Defiance County, OH?
Map listings as of September 2026 show 45 hair salons in Defiance County. 13 of them (29%) are chain locations. The listings count hair and beauty salons. Official counts show 7 businesses with payroll classed as beauty salons in 2023. Official counts list 127 one-person businesses without payroll.
How much do households in Defiance County, OH spend on personal care products and services?
About $14.4M a year, or $939 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 45 hair salons on map listings, it comes to $320K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 15,327 households in Defiance County and national spending patterns by income.
How does Defiance County, OH compare with the U.S. for hair salons?
Defiance County has 29.4 hair salons per 10,000 households, 26% above the U.S. rate of 23.4. Spending per salon is $320K, 26% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Defiance County would have about 33, against 45 on map listings. There is one business with payroll in the industry for every 2,190 households, against one for every 1,535 across the U.S.
How fast is Defiance County, OH growing?
Population estimates put Defiance County at 38,292 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 15,327 households. Median household income in Defiance County is $73,064, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Defiance County scores 38 for hair salons (lower middle), #1,746 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Defiance County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Defiance County
Screening a site or an acquisition in Defiance County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Defiance County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.