Beauty and personal care · County · Ohio
Hair salons in Van Wert County, OH
The hair salons in Van Wert County, OH, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #1,687 of 2,339 scored counties
#69 of 86 scored counties in Ohio
- Listings
- 27
- 7 chain locations (26%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $10.6M
- On personal care products and services · $917 a household
- Spending per listing
- $392K
- 9% below the U.S.
- Listings per 10k households
- 23.4
- In line with the U.S.
- Population, 2025
- 29,013
- +0.3% since 2020
See the hair salons around any address in Van Wert County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Van Wert County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $917 per household (9% below the U.S. average), households in Van Wert County spend about $10.6M a year on personal care products and services. That is about $392K of household spending for each salon on map listings, 9% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 27 hair salons on map listings in Van Wert County as of September 2026. Chain locations make up 26% of them, against 14% across the U.S. That comes to 23.4 for every 10,000 households, in line with the U.S. rate of 23.4.
Official counts show 7 businesses with payroll classed as beauty salons in Van Wert County in 2023. That is one for every 1,650 households, against one for every 1,535 across the U.S. Official counts also show 81 one-person businesses without payroll.
Population estimates put the population change in Van Wert County from 2020 to 2025 at +0.3%, slower than the U.S. (+3.1%). Van Wert County scores 39 (lower middle) on the Groundwork market score for hair salons, ranking #1,687 of 2,339 scored counties and #69 of 86 scored counties in Ohio.
How Van Wert County compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Van Wert County | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.4 | 21.0 | 23.4 |
| Spending per listing | $392K | $465K | $430K |
| Households per official establishment | 1,650 | 1,789 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −1.9% | +6.0% |
| Population growth, 2020–2025 | +0.3% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $917 | $976 | $1,005 |
| Median household income | $67,917 | $71,389 | $80,734 |
| Groundwork market score | 39 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 7
- Employees, 2023
- 33
- Annual payroll, 2023
- $542K
- One-person businesses, 2023
- 81Businesses with no payroll
- Map listings, September 2026
- 277 chain locations
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Van Wert County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Van Wert County
- Population, 2025 estimate
- 29,013+0.3% since 2020
- Households
- 11,549
- Median age
- 41.7
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.0
- Land area
- 409 sq. mi.
- People per square mile
- 70
- Median household income
- $67,917+25.2% vs. 2015–2019, before inflation
- Average household income
- $82,591
- Median home value
- $152,000
- Jobs located here
- 11,293
- Daytime population
- 25,207Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Van Wert County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Van Wert County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Ohio
Every Ohio market ranked →The highest-scoring counties in Ohio for hair salons, numbered among those based in Ohio, with Van Wert County marked.
Top counties in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, OH | 88 | 27 | 11.1 | $1.1M | +16.5% | #19 of 2,339 |
| 2Morrow County, OH | 86 | 11 | 8.2 | $1.2M | +3.7% | #27 of 2,339 |
| 3Pickaway County, OH | 83 | 38 | 17.4 | $567K | +7.4% | #56 of 2,339 |
| 4Fairfield County, OH | 81 | 111 | 18.4 | $587K | +6.5% | #71 of 2,339 |
| 5Madison County, OH | 78 | 32 | 20.4 | $514K | +7.1% | #109 of 2,339 |
| 6Holmes County, OH | 75 | 16 | 11.9 | $853K | +1.7% | #151 of 2,339 |
| 7Warren County, OH | 75 | 147 | 16.0 | $763K | +5.7% | #153 of 2,339 |
| 8Clermont County, OH | 74 | 133 | 15.7 | $674K | +3.9% | #175 of 2,339 |
| 9Delaware County, OH | 74 | 188 | 22.8 | $587K | +12.5% | #182 of 2,339 |
| 10Preble County, OH | 73 | 21 | 12.6 | $731K | −0.8% | #200 of 2,339 |
| 69Van Wert County, OH | 39 | 27 | 23.4 | $392K | +0.3% | #1,687 of 2,339 |
Other business types in Van Wert County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons39
- Barbershops
- Nail salons
- Spas and skin care67
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Van Wert County, OH?
As of September 2026, map listings count 27 hair salons in Van Wert County. 7 of them (26%) are chain locations. The listings count hair and beauty salons. Official counts show 7 businesses with payroll classed as beauty salons in 2023. Another 81 one-person businesses have no payroll, by official counts.
How much do households in Van Wert County, OH spend on personal care products and services?
About $10.6M a year, or $917 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 27 hair salons on map listings, it comes to $392K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 11,549 households in Van Wert County and national spending patterns by income.
How does Van Wert County, OH compare with the U.S. for hair salons?
Van Wert County has 23.4 hair salons per 10,000 households, in line with the U.S. rate of 23.4. Spending per salon is $392K, 9% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Van Wert County would have about 25, against 27 on map listings. There is one business with payroll in the industry for every 1,650 households, against one for every 1,535 across the U.S.
How fast is Van Wert County, OH growing?
Population estimates put Van Wert County at 29,013 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 11,549 households. Median household income in Van Wert County is $67,917, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Van Wert County scores 39 for hair salons (lower middle), #1,687 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Van Wert County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Van Wert County
Screening a site or an acquisition in Van Wert County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Van Wert County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.