Groundwork

Beauty and personal care · County · Ohio

Hair salons in Ashland County, OH

The hair salons in Ashland County, OH, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 62 out of 100: Upper middle

Ranked #573 of 2,339 scored counties
#27 of 86 scored counties in Ohio

Listings
31
8 chain locations (26%)
Official establishments
9
Businesses with payroll, 2023
Household spending a year
$18.9M
On personal care products and services · $910 a household
Spending per listing
$608K
41% above the U.S.
Listings per 10k households
15.0
36% below the U.S.
Population, 2025
52,523
+0.1% since 2020

See the hair salons around any address in Ashland County

The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ashland County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 31 hair salons in Ashland County. 8 of them (26%) are chain locations, against 14% across the U.S. That is 15.0 per 10,000 households, 36% below the U.S. rate of 23.4.

Household spending on personal care products and services in Ashland County comes to about $18.9M a year: $910 per household, 9% below the U.S. average. Spread across 31 hair salons, that is $608K per salon, 41% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.

Official counts show 9 businesses with payroll classed as beauty salons in Ashland County in 2023. That is one for every 2,302 households, against one for every 1,535 across the U.S. Official counts list 102 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $139K has gone to businesses classed as beauty salons in Ashland County.

Population estimates put the population change in Ashland County from 2020 to 2025 at +0.1%, slower than the U.S. (+3.1%). For hair salons, Ashland County has a Groundwork market score of 62 (upper middle): #573 of 2,339 scored counties and #27 of 86 scored counties in Ohio. That puts it in the top quarter of counties.

How Ashland County compares

The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Hair salons in Ashland County, OH compared with Ohio and the U.S.
MeasureAshland CountyOhioU.S.
Listings per 10k households15.021.023.4
Spending per listing$608K$465K$430K
Households per official establishment2,3021,7891,535
Official establishment growth, 2019–2023n/a−1.9%+6.0%
Population growth, 2020–2025+0.1%+0.9%+3.1%
Spending per household on personal care products and services$910$976$1,005
Median household income$69,860$71,389$80,734
Groundwork market score6248

Official counts and lending

Businesses

Official establishments, 2019 to 2023
14 → 9
Employees, 2023
55
Annual payroll, 2023
$1.4M
One-person businesses, 2023
102Businesses with no payroll
Map listings, September 2026
318 chain locations
Listings at the U.S. rate for this spending
44The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$139K

SBA-backed loans to businesses classed as beauty salons in Ashland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Ashland County

Population, 2025 estimate
52,523+0.1% since 2020
Households
20,720
Median age
42.2
Homes lived in by their owners
78%
Vehicles per household
2.0
Land area
423 sq. mi.
People per square mile
124
Median household income
$69,860+32.3% vs. 2015–2019, before inflation
Average household income
$82,890
Median home value
$186,800
Jobs located here
18,646
Daytime population
47,965Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Ashland County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.

Or open the report at the center of Ashland County. Signed out, you see a blurred preview; on an account, each report is one action.

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Hair salons across Ohio

Every Ohio market ranked →

The highest-scoring counties in Ohio for hair salons, numbered among those based in Ohio, with Ashland County marked.

Top counties in Ohio

Counties in Ohio ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Union County, OH882711.1$1.1M+16.5%#19 of 2,339
2Morrow County, OH86118.2$1.2M+3.7%#27 of 2,339
3Pickaway County, OH833817.4$567K+7.4%#56 of 2,339
4Fairfield County, OH8111118.4$587K+6.5%#71 of 2,339
5Madison County, OH783220.4$514K+7.1%#109 of 2,339
6Holmes County, OH751611.9$853K+1.7%#151 of 2,339
7Warren County, OH7514716.0$763K+5.7%#153 of 2,339
8Clermont County, OH7413315.7$674K+3.9%#175 of 2,339
9Delaware County, OH7418822.8$587K+12.5%#182 of 2,339
10Preble County, OH732112.6$731K−0.8%#200 of 2,339
27Ashland County, OH623115.0$608K+0.1%#573 of 2,339

Other business types in Ashland County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many hair salons are in Ashland County, OH?

Ashland County has 31 hair salons on map listings as of September 2026. 8 of them (26%) are chain locations. The listings count hair and beauty salons. Official counts show 9 businesses with payroll classed as beauty salons in 2023. Official counts also show 102 one-person businesses without payroll.

How much do households in Ashland County, OH spend on personal care products and services?

About $18.9M a year, or $910 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 31 hair salons on map listings, it comes to $608K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 20,720 households in Ashland County and national spending patterns by income.

How does Ashland County, OH compare with the U.S. for hair salons?

Ashland County has 15.0 hair salons per 10,000 households, 36% below the U.S. rate of 23.4. Spending per salon is $608K, 41% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Ashland County would have about 44, against 31 on map listings. There is one business with payroll in the industry for every 2,302 households, against one for every 1,535 across the U.S.

How fast is Ashland County, OH growing?

Population estimates put Ashland County at 52,523 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 20,720 households. The median household income in Ashland County is $69,860 a year, 13% below the U.S. median of $80,734. That rose 32.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ashland County scores 62 for hair salons (upper middle), #573 of 2,339 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Ashland County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for hair salons · All 56 business types in Ashland County

Screening a site or an acquisition in Ashland County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Ashland County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.