Beauty and personal care · County · Ohio
Hair salons in Hocking County, OH
How Hocking County, OH compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #760 of 2,339 scored counties
#32 of 86 scored counties in Ohio
- Listings
- 15
- 6 chain locations (40%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $10.2M
- On personal care products and services · $885 a household
- Spending per listing
- $682K
- 59% above the U.S.
- Listings per 10k households
- 13.0
- 44% below the U.S.
- Population, 2025
- 27,512
- −1.9% since 2020
See the hair salons around any address in Hocking County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hocking County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Hocking County comes to about $10.2M a year: $885 per household, 12% below the U.S. average. That is about $682K of household spending for each salon on map listings, 59% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 15 hair salons on map listings in Hocking County as of September 2026. Chain locations make up 40% of them, against 14% across the U.S. That comes to 13.0 for every 10,000 households, 44% below the U.S. rate of 23.4.
Official counts don’t publish a figure for beauty salons in Hocking County, since they leave out counts under 3. Official counts list 54 one-person businesses without payroll.
Between 2020 and 2025, the population of Hocking County declined 1.9%, against +3.1% for the U.S. For hair salons, Hocking County has a Groundwork market score of 58 (upper middle): #760 of 2,339 scored counties and #32 of 86 scored counties in Ohio.
How Hocking County compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hocking County | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.0 | 21.0 | 23.4 |
| Spending per listing | $682K | $465K | $430K |
| Households per official establishment | n/a | 1,789 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −1.9% | +6.0% |
| Population growth, 2020–2025 | −1.9% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $885 | $976 | $1,005 |
| Median household income | $62,960 | $71,389 | $80,734 |
| Groundwork market score | 58 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 54Businesses with no payroll
- Map listings, September 2026
- 156 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Hocking County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hocking County
- Population, 2025 estimate
- 27,512−1.9% since 2020
- Households
- 11,568
- Median age
- 42.5
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.1
- Land area
- 421 sq. mi.
- People per square mile
- 66
- Median household income
- $62,960+20.2% vs. 2015–2019, before inflation
- Average household income
- $78,336
- Median home value
- $186,400
- Jobs located here
- 6,934
- Daytime population
- 24,501Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hocking County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Hocking County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Ohio
Every Ohio market ranked →The highest-scoring counties in Ohio for hair salons, numbered among those based in Ohio, with Hocking County marked.
Top counties in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, OH | 88 | 27 | 11.1 | $1.1M | +16.5% | #19 of 2,339 |
| 2Morrow County, OH | 86 | 11 | 8.2 | $1.2M | +3.7% | #27 of 2,339 |
| 3Pickaway County, OH | 83 | 38 | 17.4 | $567K | +7.4% | #56 of 2,339 |
| 4Fairfield County, OH | 81 | 111 | 18.4 | $587K | +6.5% | #71 of 2,339 |
| 5Madison County, OH | 78 | 32 | 20.4 | $514K | +7.1% | #109 of 2,339 |
| 6Holmes County, OH | 75 | 16 | 11.9 | $853K | +1.7% | #151 of 2,339 |
| 7Warren County, OH | 75 | 147 | 16.0 | $763K | +5.7% | #153 of 2,339 |
| 8Clermont County, OH | 74 | 133 | 15.7 | $674K | +3.9% | #175 of 2,339 |
| 9Delaware County, OH | 74 | 188 | 22.8 | $587K | +12.5% | #182 of 2,339 |
| 10Preble County, OH | 73 | 21 | 12.6 | $731K | −0.8% | #200 of 2,339 |
| 32Hocking County, OH | 58 | 15 | 13.0 | $682K | −1.9% | #760 of 2,339 |
Other business types in Hocking County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Hocking County, OH?
As of September 2026, map listings count 15 hair salons in Hocking County. 6 of them (40%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Hocking County: counts under 3 are left out. Official counts also show 54 one-person businesses without payroll.
How much do households in Hocking County, OH spend on personal care products and services?
About $10.2M a year, or $885 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 15 hair salons on map listings, it comes to $682K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 11,568 households in Hocking County and national spending patterns by income.
How does Hocking County, OH compare with the U.S. for hair salons?
Hocking County has 13.0 hair salons per 10,000 households, 44% below the U.S. rate of 23.4. Spending per salon is $682K, 59% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Hocking County would have about 24, against 15 on map listings.
How fast is Hocking County, OH growing?
Population estimates put Hocking County at 27,512 people in 2025, down 1.9% since 2020, against +3.1% for the U.S. It has 11,568 households. Median household income in Hocking County is $62,960, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hocking County scores 58 for hair salons (upper middle), #760 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hocking County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Hocking County
Screening a site or an acquisition in Hocking County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hocking County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.