Groundwork

Beauty and personal care · County · Ohio

Hair salons in Stark County, OH

The hair salons in Stark County, OH, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 40 out of 100: Lower middle

Ranked #1,640 of 2,339 scored counties
#68 of 86 scored counties in Ohio

Listings
359
66 chain locations (18%)
Official establishments
97
−4.9% since 2019
Household spending a year
$145.3M
On personal care products and services · $931 a household
Spending per listing
$405K
6% below the U.S.
Listings per 10k households
23.0
2% below the U.S.
Population, 2025
373,771
−0.2% since 2020

See the hair salons around any address in Stark County

The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Stark County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 359 hair salons in Stark County. Chain locations make up 18% of them, against 14% across the U.S. That comes to 23.0 for every 10,000 households, 2% below the U.S. rate of 23.4.

Households in Stark County spend about $145.3M a year on personal care products and services, or $931 per household, 7% below the U.S. average. That is about $405K of household spending for each salon on map listings, 6% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.

In 2023, official counts showed 97 businesses with payroll in Stark County classed as beauty salons, down 4.9% from 2019. That is one for every 1,608 households, against one for every 1,535 across the U.S. Official counts list 953 one-person businesses without payroll. Since fiscal 2022, 6 SBA-backed loans worth $486K have gone to businesses classed as beauty salons in Stark County.

Population estimates show Stark County declined 0.2% from 2020 to 2025, against +3.1% for the U.S. Stark County scores 40 (lower middle) on the Groundwork market score for hair salons, ranking #1,640 of 2,339 scored counties and #68 of 86 scored counties in Ohio.

How Stark County compares

The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Hair salons in Stark County, OH compared with Ohio and the U.S.
MeasureStark CountyOhioU.S.
Listings per 10k households23.021.023.4
Spending per listing$405K$465K$430K
Households per official establishment1,6081,7891,535
Official establishment growth, 2019–2023−4.9%−1.9%+6.0%
Population growth, 2020–2025−0.2%+0.9%+3.1%
Spending per household on personal care products and services$931$976$1,005
Median household income$67,934$71,389$80,734
Groundwork market score4048

Official counts and lending

Businesses

Official establishments, 2019 to 2023
102 → 97−4.9% over the period
Employees, 2023
510
Annual payroll, 2023
$14.5M
One-person businesses, 2023
953Businesses with no payroll
Map listings, September 2026
35966 chain locations
Listings at the U.S. rate for this spending
338The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
6
Amount
$486K

SBA-backed loans to businesses classed as beauty salons in Stark County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Stark County

Population, 2025 estimate
373,771−0.2% since 2020
Households
155,955
Median age
42.3
Homes lived in by their owners
69%
Vehicles per household
1.8
Land area
575 sq. mi.
People per square mile
650
Median household income
$67,934+26.1% vs. 2015–2019, before inflation
Average household income
$86,996
Median home value
$186,400
Jobs located here
161,831
Daytime population
363,748Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Stark County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.

Or open the report at the center of Stark County. Signed out, you see a blurred preview; on an account, each report is one action.

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Hair salons across Ohio

Every Ohio market ranked →

The highest-scoring counties in Ohio for hair salons, numbered among those based in Ohio, with Stark County marked.

Top counties in Ohio

Counties in Ohio ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Union County, OH882711.1$1.1M+16.5%#19 of 2,339
2Morrow County, OH86118.2$1.2M+3.7%#27 of 2,339
3Pickaway County, OH833817.4$567K+7.4%#56 of 2,339
4Fairfield County, OH8111118.4$587K+6.5%#71 of 2,339
5Madison County, OH783220.4$514K+7.1%#109 of 2,339
6Holmes County, OH751611.9$853K+1.7%#151 of 2,339
7Warren County, OH7514716.0$763K+5.7%#153 of 2,339
8Clermont County, OH7413315.7$674K+3.9%#175 of 2,339
9Delaware County, OH7418822.8$587K+12.5%#182 of 2,339
10Preble County, OH732112.6$731K−0.8%#200 of 2,339
68Stark County, OH4035923.0$405K−0.2%#1,640 of 2,339

Other business types in Stark County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many hair salons are in Stark County, OH?

There are 359 hair salons on map listings in Stark County as of September 2026. 66 of them (18%) are chain locations. The listings count hair and beauty salons. Official counts show 97 businesses with payroll classed as beauty salons in 2023, down 4.9% from 2019. Official counts also show 953 one-person businesses without payroll.

How much do households in Stark County, OH spend on personal care products and services?

About $145.3M a year, or $931 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 359 hair salons on map listings, it comes to $405K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 155,955 households in Stark County and national spending patterns by income.

How does Stark County, OH compare with the U.S. for hair salons?

Stark County has 23.0 hair salons per 10,000 households, 2% below the U.S. rate of 23.4. Spending per salon is $405K, 6% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Stark County would have about 338, against 359 on map listings. There is one business with payroll in the industry for every 1,608 households, against one for every 1,535 across the U.S. The official count fell 4.9% from 2019 to 2023, against +6.0% for the U.S.

How fast is Stark County, OH growing?

Population estimates put Stark County at 373,771 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 155,955 households. The median household income in Stark County is $67,934 a year, 16% below the U.S. median of $80,734. That rose 26.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Stark County scores 40 for hair salons (lower middle), #1,640 of 2,339 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Stark County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for hair salons · All 56 business types in Stark County

Screening a site or an acquisition in Stark County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Stark County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.