Beauty and personal care · County · Oregon
Spas and skin care studios in Polk County, OR
The spas and skin care studios in Polk County, OR, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #245 of 1,769 scored counties
#5 of 27 scored counties in Oregon
- Listings
- 22
- 5 chain locations (23%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $34.2M
- On personal care products and services · $1,035 a household
- Spending per listing
- $1.6M
- 77% above the U.S.
- Listings per 10k households
- 6.7
- 42% below the U.S.
- Population, 2025
- 90,037
- +2.3% since 2020
See the spas and skin care studios around any address in Polk County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Polk County comes to about $34.2M a year: $1,035 per household, 3% above the U.S. average. That works out to $1.6M per studio, 77% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 22 spas and skin care studios on map listings in Polk County as of September 2026. Of those, 5 are chain locations, or 23%, against 10% across the U.S. That comes to 6.7 for every 10,000 households, 42% below the U.S. rate of 11.5.
The official count of businesses with payroll classed as other personal care services in Polk County was 7 in 2023. That is one for every 4,712 households, against one for every 4,055 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $63K have gone to businesses classed as other personal care services in Polk County.
Population estimates show Polk County grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%). For spas and skin care studios, Polk County has a Groundwork market score of 69 (upper middle): #245 of 1,769 scored counties and #5 of 27 scored counties in Oregon. That puts it in the top quarter of counties.
How Polk County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Polk County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.7 | 11.0 | 11.5 |
| Spending per listing | $1.6M | $945K | $876K |
| Households per official establishment | 4,712 | 3,444 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +38.6% | +29.8% |
| Population growth, 2020–2025 | +2.3% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $1,035 | $1,036 | $1,005 |
| Median household income | $85,118 | $83,011 | $80,734 |
| Groundwork market score | 69 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 7
- Employees, 2023
- 51
- Annual payroll, 2023
- $1.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 225 chain locations
- Listings at the U.S. rate for this spending
- 39The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $63K
SBA-backed loans to businesses classed as other personal care services in Polk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Polk County
- Population, 2025 estimate
- 90,037+2.3% since 2020
- Households
- 32,986
- Median age
- 39.0
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.0
- Land area
- 741 sq. mi.
- People per square mile
- 121
- Median household income
- $85,118+35.8% vs. 2015–2019, before inflation
- Average household income
- $107,909
- Median home value
- $454,700
- Jobs located here
- 21,249
- Daytime population
- 71,489Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Polk County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for spas and skin care studios, numbered among those based in Oregon, with Polk County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbia County, OR | 82 | 9 | 4.3 | $2.4M | +2.6% | #49 of 1,769 |
| 2Crook County, OR | 80 | 8 | 7.4 | $1.4M | +10.6% | #66 of 1,769 |
| 3Jefferson County, OR | 72 | 6 | 6.8 | $1.4M | +4.7% | #177 of 1,769 |
| 4Linn County, OR | 72 | 34 | 6.7 | $1.4M | +3.0% | #178 of 1,769 |
| 5Polk County, OR | 69 | 22 | 6.7 | $1.6M | +2.3% | #245 of 1,769 |
| 6Yamhill County, OR | 68 | 31 | 7.9 | $1.3M | +2.2% | #278 of 1,769 |
| 7Douglas County, OR | 66 | 26 | 5.5 | $1.6M | +0.6% | #326 of 1,769 |
| 8Benton County, OR | 65 | 30 | 7.8 | $1.3M | +4.4% | #368 of 1,769 |
| 9Umatilla County, OR | 60 | 19 | 6.6 | $1.4M | +1.5% | #519 of 1,769 |
| 10Lincoln County, OR | 55 | 17 | 7.4 | $1.2M | +0.3% | #693 of 1,769 |
Other business types in Polk County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas71
- Hair salons77
- Barbershops64
- Nail salons81
- Spas and skin care69
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Polk County, OR?
As of September 2026, map listings count 22 spas and skin care studios in Polk County. 5 of them (23%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 7 businesses with payroll classed as other personal care services in 2023.
How much do households in Polk County, OR spend on personal care products and services?
About $34.2M a year, or $1,035 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 22 spas and skin care studios on map listings, it comes to $1.6M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 32,986 households in Polk County and national spending patterns by income.
How does Polk County, OR compare with the U.S. for spas and skin care studios?
Polk County has 6.7 spas and skin care studios per 10,000 households, 42% below the U.S. rate of 11.5. Spending per studio is $1.6M, 77% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Polk County would have about 39, against 22 on map listings. There is one business with payroll in the industry for every 4,712 households, against one for every 4,055 across the U.S.
How fast is Polk County, OR growing?
Population estimates put Polk County at 90,037 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 32,986 households. The median household income in Polk County is $85,118 a year, 5% above the U.S. median of $80,734. That rose 35.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Polk County scores 69 for spas and skin care studios (upper middle), #245 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Polk County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Polk County
Screening a site or an acquisition in Polk County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.