Beauty and personal care · County · Oregon
Spas and skin care studios in Marion County, OR
Competitor counts, household spending and official business counts for spas and skin care studios in Marion County, OR, set against other counties and the U.S.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #966 of 1,769 scored counties
#16 of 27 scored counties in Oregon
- Listings
- 145
- 16 chain locations (11%)
- Official establishments
- 30
- +50.0% since 2019
- Household spending a year
- $125.4M
- On personal care products and services · $989 a household
- Spending per listing
- $865K
- In line with the U.S.
- Listings per 10k households
- 11.4
- In line with the U.S.
- Population, 2025
- 355,777
- +2.7% since 2020
See the spas and skin care studios around any address in Marion County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 145 spas and skin care studios in Marion County. 16 of them (11%) are chain locations, against 10% across the U.S. That is 11.4 per 10,000 households, in line with the U.S. rate of 11.5.
Household spending on personal care products and services in Marion County comes to about $125.4M a year: $989 per household, 2% below the U.S. average. That is about $865K of household spending for each studio on map listings, in line with the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
The official count of businesses with payroll classed as other personal care services in Marion County was 30 in 2023, up 50.0% from 2019. That is one for every 4,229 households, against one for every 4,055 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $253K have gone to businesses classed as other personal care services in Marion County.
Population estimates put the population change in Marion County from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in Marion County is 48 (lower middle), #966 of 1,769 scored counties and #16 of 27 scored counties in Oregon.
How Marion County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marion County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.4 | 11.0 | 11.5 |
| Spending per listing | $865K | $945K | $876K |
| Households per official establishment | 4,229 | 3,444 | 4,055 |
| Official establishment growth, 2019–2023 | +50.0% | +38.6% | +29.8% |
| Population growth, 2020–2025 | +2.7% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $989 | $1,036 | $1,005 |
| Median household income | $77,351 | $83,011 | $80,734 |
| Groundwork market score | 48 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20 → 30+50.0% over the period
- Employees, 2023
- 195
- Annual payroll, 2023
- $4.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 14516 chain locations
- Listings at the U.S. rate for this spending
- 143The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $253K
SBA-backed loans to businesses classed as other personal care services in Marion County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marion County
- Population, 2025 estimate
- 355,777+2.7% since 2020
- Households
- 126,870
- Median age
- 38.5
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 1,181 sq. mi.
- People per square mile
- 296
- Median household income
- $77,351+29.7% vs. 2015–2019, before inflation
- Average household income
- $100,449
- Median home value
- $416,400
- Jobs located here
- 170,733
- Daytime population
- 368,513Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marion County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for spas and skin care studios, numbered among those based in Oregon, with Marion County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbia County, OR | 82 | 9 | 4.3 | $2.4M | +2.6% | #49 of 1,769 |
| 2Crook County, OR | 80 | 8 | 7.4 | $1.4M | +10.6% | #66 of 1,769 |
| 3Jefferson County, OR | 72 | 6 | 6.8 | $1.4M | +4.7% | #177 of 1,769 |
| 4Linn County, OR | 72 | 34 | 6.7 | $1.4M | +3.0% | #178 of 1,769 |
| 5Polk County, OR | 69 | 22 | 6.7 | $1.6M | +2.3% | #245 of 1,769 |
| 6Yamhill County, OR | 68 | 31 | 7.9 | $1.3M | +2.2% | #278 of 1,769 |
| 7Douglas County, OR | 66 | 26 | 5.5 | $1.6M | +0.6% | #326 of 1,769 |
| 8Benton County, OR | 65 | 30 | 7.8 | $1.3M | +4.4% | #368 of 1,769 |
| 9Umatilla County, OR | 60 | 19 | 6.6 | $1.4M | +1.5% | #519 of 1,769 |
| 10Lincoln County, OR | 55 | 17 | 7.4 | $1.2M | +0.3% | #693 of 1,769 |
| 16Marion County, OR | 48 | 145 | 11.4 | $865K | +2.7% | #966 of 1,769 |
Other business types in Marion County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons59
- Barbershops52
- Nail salons61
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Marion County, OR?
Marion County has 145 spas and skin care studios on map listings as of September 2026. 16 of them (11%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 30 businesses with payroll classed as other personal care services in 2023, up 50.0% from 2019.
How much do households in Marion County, OR spend on personal care products and services?
About $125.4M a year, or $989 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 145 spas and skin care studios on map listings, it comes to $865K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 126,870 households in Marion County and national spending patterns by income.
How does Marion County, OR compare with the U.S. for spas and skin care studios?
Marion County has 11.4 spas and skin care studios per 10,000 households, in line with the U.S. rate of 11.5. Spending per studio is $865K, in line with the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Marion County would have about 143, against 145 on map listings. There is one business with payroll in the industry for every 4,229 households, against one for every 4,055 across the U.S. The official count rose 50.0% from 2019 to 2023, against +29.8% for the U.S.
How fast is Marion County, OR growing?
Population estimates put Marion County at 355,777 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 126,870 households. Median household income in Marion County is $77,351, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marion County scores 48 for spas and skin care studios (lower middle), #966 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marion County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Marion County
Screening a site or an acquisition in Marion County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.