Beauty and personal care · Small-town market · Oregon
Spas and skin care studios in the Astoria, OR area
Competitor counts, household spending and official business counts for spas and skin care studios in the Astoria, OR area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #468 of 504 scored small-town markets
#11 of 11 scored small-town markets based in Oregon
- Listings
- 25
- 1 chain location (4%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $17.2M
- On personal care products and services · $955 a household
- Spending per listing
- $687K
- 22% below the U.S.
- Listings per 10k households
- 13.9
- 21% above the U.S.
- Population, 2025
- 40,926
- −0.6% since 2020
See the spas and skin care studios around any address in the Astoria area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Astoria area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for spas and skin care studios in the Astoria area is 26 (lower middle), #468 of 504 scored small-town markets and #11 of 11 scored small-town markets based in Oregon. That puts it in the bottom quarter of small-town markets.
Households in the Astoria area spend about $17.2M a year on personal care products and services, or $955 per household, 5% below the U.S. average. That is about $687K of household spending for each studio on map listings, 22% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
The Astoria area has 25 spas and skin care studios on map listings as of September 2026. One of them (4%) is a chain location, against 10% across the U.S. That is 13.9 per 10,000 households, 21% above the U.S. rate of 11.5.
In 2023, official counts showed 9 businesses with payroll in the Astoria area classed as other personal care services. That is one for every 1,998 households, against one for every 4,055 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $30K have gone to businesses classed as other personal care services in the Astoria area. Between 2020 and 2025, the population of the Astoria area declined 0.6%, against +3.1% for the U.S.
How the Astoria area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Astoria area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.9 | 11.0 | 11.5 |
| Spending per listing | $687K | $945K | $876K |
| Households per official establishment | 1,998 | 3,444 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +38.6% | +29.8% |
| Population growth, 2020–2025 | −0.6% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $955 | $1,036 | $1,005 |
| Median household income | $71,822 | $83,011 | $80,734 |
| Groundwork market score | 26 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 26
- Annual payroll, 2023
- $484K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 251 chain location
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $30K
SBA-backed loans to businesses classed as other personal care services in the Astoria area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Astoria area
- Population, 2025 estimate
- 40,926−0.6% since 2020
- Households
- 17,984
- Median age
- 45.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.8
- Land area
- 828 sq. mi.
- People per square mile
- 50
- Median household income
- $71,822+30.9% vs. 2015–2019, before inflation
- Average household income
- $97,117
- Median home value
- $468,300
- Jobs located here
- 17,288
- Daytime population
- 38,525Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Astoria area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Astoria area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Oregon
Every Oregon market ranked →The highest-scoring small-town markets in Oregon for spas and skin care studios, numbered among those based in Oregon, with the Astoria area marked.
Top small-town markets in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hermiston-Pendleton, OR | 71 | 19 | 5.8 | $1.6M | +1.8% | #56 of 504 |
| 2Roseburg, OR | 68 | 26 | 5.5 | $1.6M | +0.6% | #76 of 504 |
| 3Newport, OR | 55 | 17 | 7.4 | $1.2M | +0.3% | #197 of 504 |
| 4Brookings, OR | 52 | 7 | 6.3 | $1.4M | −3.8% | #219 of 504 |
| 5Coos Bay-North Bend, OR | 52 | 18 | 6.3 | $1.4M | −1.5% | #221 of 504 |
| 6Klamath Falls, OR | 51 | 25 | 8.6 | $991K | +0.9% | #238 of 504 |
| 7Ontario, OR-ID | 50 | 19 | 9.5 | $918K | +5.0% | #253 of 504 |
| 8The Dalles, OR | 49 | 8 | 7.6 | $1.2M | −1.1% | #257 of 504 |
| 9La Grande, OR | 37 | 11 | 10.1 | $900K | −1.0% | #398 of 504 |
| 10Hood River, OR | 30 | 17 | 19.0 | $581K | −0.7% | #450 of 504 |
| 11Astoria, OR | 26 | 25 | 13.9 | $687K | −0.6% | #468 of 504 |
Other business types in the Astoria area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas37
- Hair salons55
- Barbershops39
- Nail salons71
- Spas and skin care26
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Astoria, OR area?
Map listings as of September 2026 show 25 spas and skin care studios in the Astoria area. One of them (4%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 9 businesses with payroll classed as other personal care services in 2023.
How much do households in the Astoria, OR area spend on personal care products and services?
About $17.2M a year, or $955 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 25 spas and skin care studios on map listings, it comes to $687K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 17,984 households in the Astoria area and national spending patterns by income.
How does the Astoria, OR area compare with the U.S. for spas and skin care studios?
The Astoria area has 13.9 spas and skin care studios per 10,000 households, 21% above the U.S. rate of 11.5. Spending per studio is $687K, 22% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Astoria area would have about 20, against 25 on map listings. There is one business with payroll in the industry for every 1,998 households, against one for every 4,055 across the U.S.
How fast is the Astoria, OR area growing?
Population estimates put the Astoria area at 40,926 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 17,984 households. The median household income in the Astoria area is $71,822 a year, 11% below the U.S. median of $80,734. That rose 30.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Astoria area scores 26 for spas and skin care studios (lower middle), #468 of 504 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Astoria area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Astoria area
Screening a site or an acquisition in the Astoria area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Astoria area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.