Beauty and personal care · Metro area · Arkansas
Spas and skin care studios in the Fort Smith, AR-OK metro area
How the Fort Smith, AR-OK metro area compares with other metro areas and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #343 of 387 scored metro areas
#3 of 5 scored metro areas based in Arkansas
- Listings
- 105
- 12 chain locations (11%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $72M
- On personal care products and services · $791 a household
- Spending per listing
- $686K
- 22% below the U.S.
- Listings per 10k households
- 11.5
- In line with the U.S.
- Population, 2025
- 234,140
- +3.1% since 2020
See the spas and skin care studios around any address in the Fort Smith metro area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fort Smith metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Fort Smith metro area scores 34 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #343 of 387 scored metro areas and #3 of 5 scored metro areas based in Arkansas. That puts it in the bottom quarter of metro areas.
As of September 2026, map listings count 105 spas and skin care studios in the Fort Smith metro area. Chain locations make up 11% of them, against 10% across the U.S. That is 11.5 per 10,000 households, in line with the U.S. rate of 11.5.
Households in the Fort Smith metro area spend about $72M a year on personal care products and services, or $791 per household, 21% below the U.S. average. That works out to $686K per studio, 22% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 16 businesses with payroll in the Fort Smith metro area classed as other personal care services. That is one for every 5,687 households, against one for every 4,055 across the U.S. Between 2020 and 2025, the population of the Fort Smith metro area grew 3.1%, in step with the U.S. (+3.1%).
How the Fort Smith metro area compares
The same measures for Arkansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fort Smith metro area | Arkansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.5 | 9.5 | 11.5 |
| Spending per listing | $686K | $858K | $876K |
| Households per official establishment | 5,687 | 6,000 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +28.9% | +29.8% |
| Population growth, 2020–2025 | +3.1% | +3.3% | +3.1% |
| Spending per household on personal care products and services | $791 | $815 | $1,005 |
| Median household income | $58,468 | $60,773 | $80,734 |
| Groundwork market score | 34 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 91
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 10512 chain locations
- Listings at the U.S. rate for this spending
- 82The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in the Fort Smith metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Fort Smith metro area
- Population, 2025 estimate
- 234,140+3.1% since 2020
- Households
- 90,992
- Median age
- 39.2
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 1,800 sq. mi.
- People per square mile
- 128
- Median household income
- $58,468
- Average household income
- $82,344
- Median home value
- $171,200
- Jobs located here
- 98,120
- Daytime population
- 234,865Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fort Smith metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Fort Smith metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Arkansas
Every Arkansas market ranked →The highest-scoring metro areas in Arkansas for spas and skin care studios, numbered among those based in Arkansas (a market based in another state is listed without a number), with the Fort Smith metro area marked.
Top metro areas in Arkansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fayetteville-Springdale-Rogers, AR | 52 | 231 | 10.7 | $885K | +13.1% | #176 of 387 |
| Memphis, TN-MS-AR | 43 | 493 | 9.4 | $915K | −0.3% | #252 of 387 |
| 2Little Rock-North Little Rock-Conway, AR | 37 | 341 | 10.9 | $783K | +3.8% | #315 of 387 |
| 3Fort Smith, AR-OK | 34 | 105 | 11.5 | $686K | +3.1% | #343 of 387 |
| Texarkana, TX-AR | 31 | 67 | 11.9 | $654K | −0.4% | #359 of 387 |
| 4Jonesboro, AR | 25 | 69 | 13.0 | $614K | +3.6% | #379 of 387 |
| 5Hot Springs, AR | 6 | 70 | 16.0 | $486K | −0.6% | #387 of 387 |
Other business types in the Fort Smith metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas34
- Hair salons35
- Barbershops29
- Nail salons32
- Spas and skin care34
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Fort Smith, AR-OK metro area?
The Fort Smith metro area has 105 spas and skin care studios on map listings as of September 2026. 12 of them (11%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 16 businesses with payroll classed as other personal care services in 2023.
How much do households in the Fort Smith, AR-OK metro area spend on personal care products and services?
About $72M a year, or $791 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 105 spas and skin care studios on map listings, it comes to $686K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 90,992 households in the Fort Smith metro area and national spending patterns by income.
How does the Fort Smith, AR-OK metro area compare with the U.S. for spas and skin care studios?
The Fort Smith metro area has 11.5 spas and skin care studios per 10,000 households, in line with the U.S. rate of 11.5. Spending per studio is $686K, 22% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, the Fort Smith metro area would have about 82, against 105 on map listings. There is one business with payroll in the industry for every 5,687 households, against one for every 4,055 across the U.S.
How fast is the Fort Smith, AR-OK metro area growing?
Population estimates put the Fort Smith metro area at 234,140 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 90,992 households. Median household income in the Fort Smith metro area is $58,468, 28% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fort Smith metro area scores 34 for spas and skin care studios (lower middle), #343 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fort Smith metro area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Fort Smith metro area
Screening a site or an acquisition in the Fort Smith metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fort Smith metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.