Beauty and personal care · County · Oklahoma
Spas and skin care studios in Payne County, OK
Competitor counts, household spending and official business counts for spas and skin care studios in Payne County, OK, set against other counties and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,091 of 1,769 scored counties
#19 of 42 scored counties in Oklahoma
- Listings
- 26
- 3 chain locations (12%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $24.7M
- On personal care products and services · $759 a household
- Spending per listing
- $952K
- 9% above the U.S.
- Listings per 10k households
- 8.0
- 30% below the U.S.
- Population, 2025
- 83,889
- +2.8% since 2020
See the spas and skin care studios around any address in Payne County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Payne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $759 per household (24% below the U.S. average), households in Payne County spend about $24.7M a year on personal care products and services. That is about $952K of household spending for each studio on map listings, 9% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 26 spas and skin care studios on map listings in Payne County as of September 2026. Chain locations make up 12% of them, against 10% across the U.S. Per 10,000 households, that is 8.0, 30% below the U.S. rate of 11.5.
In 2023, official counts showed 6 businesses with payroll in Payne County classed as other personal care services. That is one for every 5,435 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $226K has gone to businesses classed as other personal care services in Payne County.
Population estimates put the population change in Payne County from 2020 to 2025 at +2.8%, in step with the U.S. (+3.1%). Payne County scores 44 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #1,091 of 1,769 scored counties and #19 of 42 scored counties in Oklahoma.
How Payne County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Payne County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.0 | 11.2 | 11.5 |
| Spending per listing | $952K | $748K | $876K |
| Households per official establishment | 5,435 | 6,250 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +23.8% | +29.8% |
| Population growth, 2020–2025 | +2.8% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $759 | $841 | $1,005 |
| Median household income | $49,809 | $65,039 | $80,734 |
| Groundwork market score | 44 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 6
- Employees, 2023
- 12
- Annual payroll, 2023
- $512K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 263 chain locations
- Listings at the U.S. rate for this spending
- 28The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $226K
SBA-backed loans to businesses classed as other personal care services in Payne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Payne County
- Population, 2025 estimate
- 83,889+2.8% since 2020
- Households
- 32,609
- Median age
- 32.9
- Homes lived in by their owners
- 51%
- Vehicles per household
- 1.8
- Land area
- 685 sq. mi.
- People per square mile
- 121
- Median household income
- $49,809+19.7% vs. 2015–2019, before inflation
- Average household income
- $75,380
- Median home value
- $223,300
- Jobs located here
- 35,589
- Daytime population
- 83,345Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Payne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Payne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for spas and skin care studios, numbered among those based in Oklahoma, with Payne County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wagoner County, OK | 85 | 11 | 3.5 | $2.6M | +14.6% | #31 of 1,769 |
| 2Logan County, OK | 84 | 6 | 3.4 | $2.8M | +11.5% | #35 of 1,769 |
| 3Rogers County, OK | 76 | 22 | 6.0 | $1.5M | +7.1% | #111 of 1,769 |
| 4Canadian County, OK | 75 | 51 | 8.8 | $1.1M | +20.4% | #130 of 1,769 |
| 5Grady County, OK | 68 | 13 | 6.3 | $1.4M | +7.7% | #275 of 1,769 |
| 6Osage County, OK | 66 | 6 | 3.5 | $2.4M | +2.2% | #315 of 1,769 |
| 7Creek County, OK | 65 | 14 | 5.0 | $1.7M | +4.4% | #355 of 1,769 |
| 8McClain County, OK | 64 | 15 | 9.1 | $1M | +18.4% | #401 of 1,769 |
| 9Sequoyah County, OK | 60 | 7 | 4.5 | $1.6M | +4.1% | #510 of 1,769 |
| 10Okmulgee County, OK | 59 | 5 | 3.5 | $2.2M | +1.5% | #537 of 1,769 |
| 19Payne County, OK | 44 | 26 | 8.0 | $952K | +2.8% | #1,091 of 1,769 |
Other business types in Payne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas35
- Hair salons40
- Barbershops43
- Nail salons37
- Spas and skin care44
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Payne County, OK?
As of September 2026, map listings count 26 spas and skin care studios in Payne County. 3 of them (12%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 6 businesses with payroll classed as other personal care services in 2023.
How much do households in Payne County, OK spend on personal care products and services?
About $24.7M a year, or $759 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 26 spas and skin care studios on map listings, it comes to $952K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 32,609 households in Payne County and national spending patterns by income.
How does Payne County, OK compare with the U.S. for spas and skin care studios?
Payne County has 8.0 spas and skin care studios per 10,000 households, 30% below the U.S. rate of 11.5. Spending per studio is $952K, 9% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Payne County would have about 28, against 26 on map listings. There is one business with payroll in the industry for every 5,435 households, against one for every 4,055 across the U.S.
How fast is Payne County, OK growing?
Population estimates put Payne County at 83,889 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 32,609 households. The median household income in Payne County is $49,809 a year, 38% below the U.S. median of $80,734. That rose 19.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Payne County scores 44 for spas and skin care studios (lower middle), #1,091 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Payne County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Payne County
Screening a site or an acquisition in Payne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Payne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.