Beauty and personal care · Small-town market · Oklahoma
Spas and skin care studios in the Woodward, OK area
How the Woodward, OK area compares with other small-town markets and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 13 out of 100: Low
Ranked #500 of 504 scored small-town markets
#17 of 17 scored small-town markets based in Oklahoma
- Listings
- 11
- 2 chain locations (18%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.5M
- On personal care products and services · $816 a household
- Spending per listing
- $588K
- 33% below the U.S.
- Listings per 10k households
- 13.9
- 21% above the U.S.
- Population, 2025
- 19,827
- −2.8% since 2020
See the spas and skin care studios around any address in the Woodward area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Woodward area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for spas and skin care studios in the Woodward area is 13 (low), #500 of 504 scored small-town markets and #17 of 17 scored small-town markets based in Oklahoma. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 11 spas and skin care studios in the Woodward area. 2 of them (18%) are chain locations, against 10% across the U.S. That is 13.9 per 10,000 households, 21% above the U.S. rate of 11.5.
At $816 per household (19% below the U.S. average), households in the Woodward area spend about $6.5M a year on personal care products and services. Spread across 11 spas and skin care studios, that is $588K per studio, 33% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as other personal care services in the Woodward area: counts under 3 aren’t published. Between 2020 and 2025, the population of the Woodward area declined 2.8%, against +3.1% for the U.S.
How the Woodward area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Woodward area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.9 | 11.2 | 11.5 |
| Spending per listing | $588K | $748K | $876K |
| Households per official establishment | n/a | 6,250 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +23.8% | +29.8% |
| Population growth, 2020–2025 | −2.8% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $816 | $841 | $1,005 |
| Median household income | $61,417 | $65,039 | $80,734 |
| Groundwork market score | 13 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 112 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in the Woodward area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Woodward area
- Population, 2025 estimate
- 19,827−2.8% since 2020
- Households
- 7,925
- Median age
- 37.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 1,243 sq. mi.
- People per square mile
- 16
- Median household income
- $61,417
- Average household income
- $81,705
- Median home value
- $169,000
- Jobs located here
- 8,020
- Daytime population
- 19,265Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Woodward area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Woodward area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Oklahoma
Every Oklahoma market ranked →The highest-scoring small-town markets in Oklahoma for spas and skin care studios, numbered among those based in Oklahoma, with the Woodward area marked.
Top small-town markets in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ada, OK | 59 | 8 | 5.3 | $1.5M | +1.2% | #149 of 504 |
| 2Shawnee, OK | 58 | 18 | 6.7 | $1.2M | +3.5% | #166 of 504 |
| 3Duncan, OK | 52 | 13 | 7.4 | $1.1M | +3.4% | #225 of 504 |
| 4Tahlequah, OK | 47 | 14 | 7.5 | $1M | +4.5% | #285 of 504 |
| 5Bartlesville, OK | 44 | 23 | 11.0 | $754K | +2.7% | #325 of 504 |
| 6Stillwater, OK | 43 | 26 | 8.0 | $952K | +2.8% | #332 of 504 |
| 7Durant, OK | 43 | 20 | 10.9 | $719K | +10.9% | #341 of 504 |
| 8Altus, OK | 38 | 8 | 8.2 | $998K | +0.1% | #386 of 504 |
| 9Ardmore, OK | 34 | 35 | 18.4 | $439K | +1.8% | #424 of 504 |
| 10Ponca City, OK | 29 | 15 | 8.9 | $881K | −0.3% | #455 of 504 |
| 17Woodward, OK | 13 | 11 | 13.9 | $588K | −2.8% | #500 of 504 |
Other business types in the Woodward area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas29
- Hair salons13
- Barbershops17
- Nail salons21
- Spas and skin care13
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Woodward, OK area?
There are 11 spas and skin care studios on map listings in the Woodward area as of September 2026. 2 of them (18%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in the Woodward area: counts under 3 are left out.
How much do households in the Woodward, OK area spend on personal care products and services?
About $6.5M a year, or $816 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 11 spas and skin care studios on map listings, it comes to $588K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 7,925 households in the Woodward area and national spending patterns by income.
How does the Woodward, OK area compare with the U.S. for spas and skin care studios?
The Woodward area has 13.9 spas and skin care studios per 10,000 households, 21% above the U.S. rate of 11.5. Spending per studio is $588K, 33% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, the Woodward area would have about 7, against 11 on map listings.
How fast is the Woodward, OK area growing?
Population estimates put the Woodward area at 19,827 people in 2025, down 2.8% since 2020, against +3.1% for the U.S. It has 7,925 households. Median household income in the Woodward area is $61,417, 24% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Woodward area scores 13 for spas and skin care studios (low), #500 of 504 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Woodward area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Woodward area
Screening a site or an acquisition in the Woodward area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Woodward area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.