Beauty and personal care · County · Oklahoma
Spas and skin care studios in Marshall County, OK
The spas and skin care studios in Marshall County, OK, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #1,507 of 1,769 scored counties
#26 of 42 scored counties in Oklahoma
- Listings
- 7
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $4.7M
- On personal care products and services · $778 a household
- Spending per listing
- $665K
- 24% below the U.S.
- Listings per 10k households
- 11.7
- 2% above the U.S.
- Population, 2025
- 16,255
- +6.0% since 2020
See the spas and skin care studios around any address in Marshall County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for spas and skin care studios in Marshall County is 31 (lower middle), #1,507 of 1,769 scored counties and #26 of 42 scored counties in Oklahoma. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 7 spas and skin care studios in Marshall County. None of them are chain locations, against 10% across the U.S. That is 11.7 per 10,000 households, 2% above the U.S. rate of 11.5.
Households in Marshall County spend about $4.7M a year on personal care products and services, or $778 per household, 23% below the U.S. average. That is about $665K of household spending for each studio on map listings, 24% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as other personal care services in Marshall County: counts under 3 aren’t published. Between 2020 and 2025, the population of Marshall County grew 6.0%, faster than the U.S. (+3.1%).
How Marshall County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.7 | 11.2 | 11.5 |
| Spending per listing | $665K | $748K | $876K |
| Households per official establishment | n/a | 6,250 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +23.8% | +29.8% |
| Population growth, 2020–2025 | +6.0% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $778 | $841 | $1,005 |
| Median household income | $57,245 | $65,039 | $80,734 |
| Groundwork market score | 31 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 70 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marshall County
- Population, 2025 estimate
- 16,255+6.0% since 2020
- Households
- 5,982
- Median age
- 44.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 372 sq. mi.
- People per square mile
- 43
- Median household income
- $57,245+25.1% vs. 2015–2019, before inflation
- Average household income
- $74,592
- Median home value
- $164,500
- Jobs located here
- 4,515
- Daytime population
- 13,675Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for spas and skin care studios, numbered among those based in Oklahoma, with Marshall County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wagoner County, OK | 85 | 11 | 3.5 | $2.6M | +14.6% | #31 of 1,769 |
| 2Logan County, OK | 84 | 6 | 3.4 | $2.8M | +11.5% | #35 of 1,769 |
| 3Rogers County, OK | 76 | 22 | 6.0 | $1.5M | +7.1% | #111 of 1,769 |
| 4Canadian County, OK | 75 | 51 | 8.8 | $1.1M | +20.4% | #130 of 1,769 |
| 5Grady County, OK | 68 | 13 | 6.3 | $1.4M | +7.7% | #275 of 1,769 |
| 6Osage County, OK | 66 | 6 | 3.5 | $2.4M | +2.2% | #315 of 1,769 |
| 7Creek County, OK | 65 | 14 | 5.0 | $1.7M | +4.4% | #355 of 1,769 |
| 8McClain County, OK | 64 | 15 | 9.1 | $1M | +18.4% | #401 of 1,769 |
| 9Sequoyah County, OK | 60 | 7 | 4.5 | $1.6M | +4.1% | #510 of 1,769 |
| 10Okmulgee County, OK | 59 | 5 | 3.5 | $2.2M | +1.5% | #537 of 1,769 |
| 26Marshall County, OK | 31 | 7 | 11.7 | $665K | +6.0% | #1,507 of 1,769 |
Other business types in Marshall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons68
- Barbershops
- Nail salons
- Spas and skin care31
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Marshall County, OK?
There are 7 spas and skin care studios on map listings in Marshall County as of September 2026. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Marshall County: counts under 3 are left out.
How much do households in Marshall County, OK spend on personal care products and services?
About $4.7M a year, or $778 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 7 spas and skin care studios on map listings, it comes to $665K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 5,982 households in Marshall County and national spending patterns by income.
How does Marshall County, OK compare with the U.S. for spas and skin care studios?
Marshall County has 11.7 spas and skin care studios per 10,000 households, 2% above the U.S. rate of 11.5. Spending per studio is $665K, 24% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Marshall County would have about 5, against 7 on map listings.
How fast is Marshall County, OK growing?
Population estimates put Marshall County at 16,255 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 5,982 households. Median household income in Marshall County is $57,245, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County scores 31 for spas and skin care studios (lower middle), #1,507 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.