Beauty and personal care · County · Nebraska
Spas and skin care studios in Douglas County, NE
Competitor counts, household spending and official business counts for spas and skin care studios in Douglas County, NE, set against other counties and the U.S.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #1,143 of 1,769 scored counties
#13 of 19 scored counties in Nebraska
- Listings
- 292
- 46 chain locations (16%)
- Official establishments
- 90
- +18.4% since 2019
- Household spending a year
- $249.8M
- On personal care products and services · $1,048 a household
- Spending per listing
- $855K
- 2% below the U.S.
- Listings per 10k households
- 12.2
- 6% above the U.S.
- Population, 2025
- 606,460
- +3.6% since 2020
See the spas and skin care studios around any address in Douglas County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 292 spas and skin care studios in Douglas County. Of those, 46 are chain locations, or 16%, against 10% across the U.S. That comes to 12.2 for every 10,000 households, 6% above the U.S. rate of 11.5.
At $1,048 per household (4% above the U.S. average), households in Douglas County spend about $249.8M a year on personal care products and services. Spread across 292 spas and skin care studios, that is $855K per studio, 2% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 90 businesses with payroll in Douglas County classed as other personal care services, up 18.4% from 2019. That is one for every 2,649 households, against one for every 4,055 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $1.5M have gone to businesses classed as other personal care services in Douglas County.
Between 2020 and 2025, the population of Douglas County grew 3.6%, faster than the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in Douglas County is 43 (lower middle), #1,143 of 1,769 scored counties and #13 of 19 scored counties in Nebraska.
How Douglas County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Douglas County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.2 | 9.2 | 11.5 |
| Spending per listing | $855K | $1.1M | $876K |
| Households per official establishment | 2,649 | 3,728 | 4,055 |
| Official establishment growth, 2019–2023 | +18.4% | +28.9% | +29.8% |
| Population growth, 2020–2025 | +3.6% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $1,048 | $1,004 | $1,005 |
| Median household income | $80,391 | $76,475 | $80,734 |
| Groundwork market score | 43 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 76 → 90+18.4% over the period
- Employees, 2023
- 649
- Annual payroll, 2023
- $19.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 29246 chain locations
- Listings at the U.S. rate for this spending
- 285The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $1.5M
SBA-backed loans to businesses classed as other personal care services in Douglas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Douglas County
- Population, 2025 estimate
- 606,460+3.6% since 2020
- Households
- 238,430
- Median age
- 36.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.7
- Land area
- 327 sq. mi.
- People per square mile
- 1,809
- Median household income
- $80,391+24.4% vs. 2015–2019, before inflation
- Average household income
- $114,185
- Median home value
- $266,100
- Jobs located here
- 360,817
- Daytime population
- 660,547Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Douglas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for spas and skin care studios, numbered among those based in Nebraska, with Douglas County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sarpy County, NE | 85 | 49 | 6.6 | $1.8M | +9.0% | #34 of 1,769 |
| 2Platte County, NE | 64 | 5 | 3.7 | $2.6M | +3.9% | #380 of 1,769 |
| 3Dawson County, NE | 64 | 6 | 6.6 | $1.5M | +1.5% | #389 of 1,769 |
| 4Gage County, NE | 63 | 5 | 5.4 | $1.7M | +0.2% | #410 of 1,769 |
| 5Hall County, NE | 62 | 16 | 6.5 | $1.4M | +1.4% | #447 of 1,769 |
| 6Dakota County, NE | 61 | 5 | 6.7 | $1.4M | +0.7% | #480 of 1,769 |
| 7Lincoln County, NE | 60 | 5 | 3.4 | $2.7M | −3.6% | #506 of 1,769 |
| 8Washington County, NE | 60 | 6 | 7.1 | $1.5M | +1.8% | #513 of 1,769 |
| 9Dodge County, NE | 60 | 12 | 7.9 | $1.2M | +2.6% | #523 of 1,769 |
| 10Adams County, NE | 56 | 9 | 6.9 | $1.4M | −0.3% | #650 of 1,769 |
| 13Douglas County, NE | 43 | 292 | 12.2 | $855K | +3.6% | #1,143 of 1,769 |
Other business types in Douglas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons49
- Barbershops62
- Nail salons75
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Douglas County, NE?
There are 292 spas and skin care studios on map listings in Douglas County as of September 2026. 46 of them (16%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 90 businesses with payroll classed as other personal care services in 2023, up 18.4% from 2019.
How much do households in Douglas County, NE spend on personal care products and services?
About $249.8M a year, or $1,048 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 292 spas and skin care studios on map listings, it comes to $855K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 238,430 households in Douglas County and national spending patterns by income.
How does Douglas County, NE compare with the U.S. for spas and skin care studios?
Douglas County has 12.2 spas and skin care studios per 10,000 households, 6% above the U.S. rate of 11.5. Spending per studio is $855K, 2% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Douglas County would have about 285, against 292 on map listings. There is one business with payroll in the industry for every 2,649 households, against one for every 4,055 across the U.S. The official count rose 18.4% from 2019 to 2023, against +29.8% for the U.S.
How fast is Douglas County, NE growing?
Population estimates put Douglas County at 606,460 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 238,430 households. Median household income in Douglas County is $80,391, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Douglas County scores 43 for spas and skin care studios (lower middle), #1,143 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Douglas County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Douglas County
Screening a site or an acquisition in Douglas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.