Beauty and personal care · County · Nebraska
Spas and skin care studios in Wayne County, NE
How Wayne County, NE compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 5
- 1 chain location (20%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3.4M
- On personal care products and services · $911 a household
- Spending per listing
- $684K
- 22% below the U.S.
- Listings per 10k households
- 13.3
- 16% above the U.S.
- Population, 2025
- 10,020
- +3.3% since 2020
See the spas and skin care studios around any address in Wayne County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $911 per household (9% below the U.S. average), households in Wayne County spend about $3.4M a year on personal care products and services. Spread across 5 spas and skin care studios, that is $684K per studio, 22% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Wayne County has 5 spas and skin care studios on map listings as of September 2026. One of them (20%) is a chain location, against 10% across the U.S. Per 10,000 households, that is 13.3, 16% above the U.S. rate of 11.5.
Official counts don’t publish a figure for other personal care services in Wayne County, since they leave out counts under 3.
Population estimates show Wayne County grew 3.3% from 2020 to 2025, in step with the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Wayne County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wayne County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.3 | 9.2 | 11.5 |
| Spending per listing | $684K | $1.1M | $876K |
| Households per official establishment | n/a | 3,728 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +28.9% | +29.8% |
| Population growth, 2020–2025 | +3.3% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $911 | $1,004 | $1,005 |
| Median household income | $66,215 | $76,475 | $80,734 |
| Groundwork market score | Not scored | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 51 chain location
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wayne County
- Population, 2025 estimate
- 10,020+3.3% since 2020
- Households
- 3,753
- Median age
- 35.1
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.3
- Land area
- 443 sq. mi.
- People per square mile
- 22
- Median household income
- $66,215
- Average household income
- $83,400
- Median home value
- $221,600
- Jobs located here
- 5,123
- Daytime population
- 10,606Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for spas and skin care studios, numbered among those based in Nebraska, with Wayne County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sarpy County, NE | 85 | 49 | 6.6 | $1.8M | +9.0% | #34 of 1,769 |
| 2Platte County, NE | 64 | 5 | 3.7 | $2.6M | +3.9% | #380 of 1,769 |
| 3Dawson County, NE | 64 | 6 | 6.6 | $1.5M | +1.5% | #389 of 1,769 |
| 4Gage County, NE | 63 | 5 | 5.4 | $1.7M | +0.2% | #410 of 1,769 |
| 5Hall County, NE | 62 | 16 | 6.5 | $1.4M | +1.4% | #447 of 1,769 |
| 6Dakota County, NE | 61 | 5 | 6.7 | $1.4M | +0.7% | #480 of 1,769 |
| 7Lincoln County, NE | 60 | 5 | 3.4 | $2.7M | −3.6% | #506 of 1,769 |
| 8Washington County, NE | 60 | 6 | 7.1 | $1.5M | +1.8% | #513 of 1,769 |
| 9Dodge County, NE | 60 | 12 | 7.9 | $1.2M | +2.6% | #523 of 1,769 |
| 10Adams County, NE | 56 | 9 | 6.9 | $1.4M | −0.3% | #650 of 1,769 |
| Wayne County, NE | Not scored | 5 | 13.3 | $684K | +3.3% |
Other business types in Wayne County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas
- Hair salons
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Wayne County, NE?
Map listings as of September 2026 show 5 spas and skin care studios in Wayne County. One of them (20%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Wayne County: counts under 3 are left out.
How much do households in Wayne County, NE spend on personal care products and services?
About $3.4M a year, or $911 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 5 spas and skin care studios on map listings, it comes to $684K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 3,753 households in Wayne County and national spending patterns by income.
How does Wayne County, NE compare with the U.S. for spas and skin care studios?
Wayne County has 13.3 spas and skin care studios per 10,000 households, 16% above the U.S. rate of 11.5. Spending per studio is $684K, 22% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Wayne County would have about 4, against 5 on map listings.
How fast is Wayne County, NE growing?
Population estimates put Wayne County at 10,020 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 3,753 households. The median household income in Wayne County is $66,215 a year, 18% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Wayne County
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.