Groundwork

Beauty and personal care · County · Nebraska

Spas and skin care studios in Scotts Bluff County, NE

The spas and skin care studios in Scotts Bluff County, NE, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 42 out of 100: Lower middle

Ranked #1,173 of 1,769 scored counties
#14 of 19 scored counties in Nebraska

Listings
12
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$13.5M
On personal care products and services · $893 a household
Spending per listing
$1.1M
28% above the U.S.
Listings per 10k households
8.0
30% below the U.S.
Population, 2025
35,586
−1.3% since 2020

See the spas and skin care studios around any address in Scotts Bluff County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Scotts Bluff County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $893 per household (11% below the U.S. average), households in Scotts Bluff County spend about $13.5M a year on personal care products and services. That is about $1.1M of household spending for each studio on map listings, 28% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.

Scotts Bluff County has 12 spas and skin care studios on map listings as of September 2026. None of them are chain locations, against 10% across the U.S. Per 10,000 households, that is 8.0, 30% below the U.S. rate of 11.5.

Official counts don’t publish a figure for other personal care services in Scotts Bluff County, since they leave out counts under 3.

Between 2020 and 2025, the population of Scotts Bluff County declined 1.3%, against +3.1% for the U.S. For spas and skin care studios, Scotts Bluff County has a Groundwork market score of 42 (lower middle): #1,173 of 1,769 scored counties and #14 of 19 scored counties in Nebraska.

How Scotts Bluff County compares

The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Scotts Bluff County, NE compared with Nebraska and the U.S.
MeasureScotts Bluff CountyNebraskaU.S.
Listings per 10k households8.09.211.5
Spending per listing$1.1M$1.1M$876K
Households per official establishmentn/a3,7284,055
Official establishment growth, 2019–2023n/a+28.9%+29.8%
Population growth, 2020–2025−1.3%+2.8%+3.1%
Spending per household on personal care products and services$893$1,004$1,005
Median household income$63,614$76,475$80,734
Groundwork market score4254

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
120 chain locations
Listings at the U.S. rate for this spending
15The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in Scotts Bluff County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Scotts Bluff County

Population, 2025 estimate
35,586−1.3% since 2020
Households
15,078
Median age
40.8
Homes lived in by their owners
69%
Vehicles per household
2.0
Land area
740 sq. mi.
People per square mile
48
Median household income
$63,614+27.9% vs. 2015–2019, before inflation
Average household income
$82,943
Median home value
$168,500
Jobs located here
16,332
Daytime population
35,840Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Scotts Bluff County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Scotts Bluff County. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across Nebraska

Every Nebraska market ranked →

The highest-scoring counties in Nebraska for spas and skin care studios, numbered among those based in Nebraska, with Scotts Bluff County marked.

Top counties in Nebraska

Counties in Nebraska ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sarpy County, NE85496.6$1.8M+9.0%#34 of 1,769
2Platte County, NE6453.7$2.6M+3.9%#380 of 1,769
3Dawson County, NE6466.6$1.5M+1.5%#389 of 1,769
4Gage County, NE6355.4$1.7M+0.2%#410 of 1,769
5Hall County, NE62166.5$1.4M+1.4%#447 of 1,769
6Dakota County, NE6156.7$1.4M+0.7%#480 of 1,769
7Lincoln County, NE6053.4$2.7M−3.6%#506 of 1,769
8Washington County, NE6067.1$1.5M+1.8%#513 of 1,769
9Dodge County, NE60127.9$1.2M+2.6%#523 of 1,769
10Adams County, NE5696.9$1.4M−0.3%#650 of 1,769
14Scotts Bluff County, NE42128.0$1.1M−1.3%#1,173 of 1,769

Other business types in Scotts Bluff County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in Scotts Bluff County, NE?

Map listings as of September 2026 show 12 spas and skin care studios in Scotts Bluff County. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Scotts Bluff County: counts under 3 are left out.

How much do households in Scotts Bluff County, NE spend on personal care products and services?

About $13.5M a year, or $893 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 12 spas and skin care studios on map listings, it comes to $1.1M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 15,078 households in Scotts Bluff County and national spending patterns by income.

How does Scotts Bluff County, NE compare with the U.S. for spas and skin care studios?

Scotts Bluff County has 8.0 spas and skin care studios per 10,000 households, 30% below the U.S. rate of 11.5. Spending per studio is $1.1M, 28% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Scotts Bluff County would have about 15, against 12 on map listings.

How fast is Scotts Bluff County, NE growing?

Population estimates put Scotts Bluff County at 35,586 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 15,078 households. The median household income in Scotts Bluff County is $63,614 a year, 21% below the U.S. median of $80,734. That rose 27.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Scotts Bluff County scores 42 for spas and skin care studios (lower middle), #1,173 of 1,769 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Scotts Bluff County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Scotts Bluff County

Screening a site or an acquisition in Scotts Bluff County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Scotts Bluff County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.