Beauty and personal care · Small-town market · Nebraska
Spas and skin care studios in the Norfolk, NE area
The spas and skin care studios in the Norfolk, NE area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #120 of 504 scored small-town markets
#5 of 9 scored small-town markets based in Nebraska
- Listings
- 14
- 1 chain location (7%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $18.3M
- On personal care products and services · $930 a household
- Spending per listing
- $1.3M
- 49% above the U.S.
- Listings per 10k households
- 7.1
- 38% below the U.S.
- Population, 2025
- 49,228
- +1.1% since 2020
See the spas and skin care studios around any address in the Norfolk area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Norfolk area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 14 spas and skin care studios in the Norfolk area. One of them (7%) is a chain location, against 10% across the U.S. Per 10,000 households, that is 7.1, 38% below the U.S. rate of 11.5.
At $930 per household (7% below the U.S. average), households in the Norfolk area spend about $18.3M a year on personal care products and services. Spread across 14 spas and skin care studios, that is $1.3M per studio, 49% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 3 businesses with payroll in the Norfolk area classed as other personal care services. That is one for every 6,539 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $101K has gone to businesses classed as other personal care services in the Norfolk area.
Between 2020 and 2025, the population of the Norfolk area grew 1.1%, slower than the U.S. (+3.1%). The Norfolk area scores 63 (upper middle) on the Groundwork market score for spas and skin care studios, ranking #120 of 504 scored small-town markets and #5 of 9 scored small-town markets based in Nebraska. That puts it in the top quarter of small-town markets.
How the Norfolk area compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Norfolk area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.1 | 9.2 | 11.5 |
| Spending per listing | $1.3M | $1.1M | $876K |
| Households per official establishment | 6,539 | 3,728 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +28.9% | +29.8% |
| Population growth, 2020–2025 | +1.1% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $930 | $1,004 | $1,005 |
| Median household income | $65,968 | $76,475 | $80,734 |
| Groundwork market score | 63 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 13
- Annual payroll, 2023
- $181K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 141 chain location
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $101K
SBA-backed loans to businesses classed as other personal care services in the Norfolk area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Norfolk area
- Population, 2025 estimate
- 49,228+1.1% since 2020
- Households
- 19,617
- Median age
- 38.9
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.1
- Land area
- 1,574 sq. mi.
- People per square mile
- 31
- Median household income
- $65,968+18.2% vs. 2015–2019, before inflation
- Average household income
- $88,357
- Median home value
- $204,700
- Jobs located here
- 24,757
- Daytime population
- 48,024Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Norfolk area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Norfolk area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Nebraska
Every Nebraska market ranked →The highest-scoring small-town markets in Nebraska for spas and skin care studios, numbered among those based in Nebraska, with the Norfolk area marked.
Top small-town markets in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, NE | 73 | 5 | 2.9 | $3.4M | +3.8% | #34 of 504 |
| 2Lexington, NE | 73 | 6 | 6.0 | $1.6M | +1.1% | #39 of 504 |
| 3Beatrice, NE | 69 | 5 | 5.4 | $1.7M | +0.2% | #68 of 504 |
| 4North Platte, NE | 64 | 5 | 3.3 | $2.8M | −3.6% | #105 of 504 |
| 5Norfolk, NE | 63 | 14 | 7.1 | $1.3M | +1.1% | #120 of 504 |
| 6Hastings, NE | 62 | 11 | 6.4 | $1.5M | −0.2% | #128 of 504 |
| 7Fremont, NE | 61 | 12 | 7.9 | $1.2M | +2.6% | #139 of 504 |
| 8Kearney, NE | 47 | 23 | 10.1 | $973K | +1.9% | #286 of 504 |
| 9Scottsbluff, NE | 46 | 12 | 7.8 | $1.1M | −1.2% | #296 of 504 |
Other business types in the Norfolk area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas61
- Hair salons55
- Barbershops
- Nail salons63
- Spas and skin care63
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Norfolk, NE area?
There are 14 spas and skin care studios on map listings in the Norfolk area as of September 2026. One of them (7%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 3 businesses with payroll classed as other personal care services in 2023.
How much do households in the Norfolk, NE area spend on personal care products and services?
About $18.3M a year, or $930 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 14 spas and skin care studios on map listings, it comes to $1.3M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 19,617 households in the Norfolk area and national spending patterns by income.
How does the Norfolk, NE area compare with the U.S. for spas and skin care studios?
The Norfolk area has 7.1 spas and skin care studios per 10,000 households, 38% below the U.S. rate of 11.5. Spending per studio is $1.3M, 49% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, the Norfolk area would have about 21, against 14 on map listings. There is one business with payroll in the industry for every 6,539 households, against one for every 4,055 across the U.S.
How fast is the Norfolk, NE area growing?
Population estimates put the Norfolk area at 49,228 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 19,617 households. Median household income in the Norfolk area is $65,968, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Norfolk area scores 63 for spas and skin care studios (upper middle), #120 of 504 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Norfolk area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Norfolk area
Screening a site or an acquisition in the Norfolk area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Norfolk area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.