Beauty and personal care · County · Nebraska
Spas and skin care studios in Saunders County, NE
How Saunders County, NE compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $9.6M
- On personal care products and services · $1,080 a household
- Spending per listing
- $2.4M
- 2.7 times the U.S.
- Listings per 10k households
- 4.5
- 61% below the U.S.
- Population, 2025
- 23,702
- +6.0% since 2020
See the spas and skin care studios around any address in Saunders County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Saunders County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Saunders County comes to about $9.6M a year: $1,080 per household, 7% above the U.S. average. That is about $2.4M of household spending for each studio on map listings, 2.7 times the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 4 spas and skin care studios on map listings in Saunders County as of September 2026. That is 4.5 per 10,000 households, 61% below the U.S. rate of 11.5.
Official counts don’t publish a figure for other personal care services in Saunders County, since they leave out counts under 3.
Population estimates put the population change in Saunders County from 2020 to 2025 at +6.0%, faster than the U.S. (+3.1%). With 4 spas and skin care studios on map listings, Saunders County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Saunders County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Saunders County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.5 | 9.2 | 11.5 |
| Spending per listing | $2.4M | $1.1M | $876K |
| Households per official establishment | n/a | 3,728 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +28.9% | +29.8% |
| Population growth, 2020–2025 | +6.0% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $1,080 | $1,004 | $1,005 |
| Median household income | $94,066 | $76,475 | $80,734 |
| Groundwork market score | Not scored | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 40 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Saunders County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Saunders County
- Population, 2025 estimate
- 23,702+6.0% since 2020
- Households
- 8,899
- Median age
- 40.8
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.3
- Land area
- 749 sq. mi.
- People per square mile
- 31
- Median household income
- $94,066+37.0% vs. 2015–2019, before inflation
- Average household income
- $111,182
- Median home value
- $271,700
- Jobs located here
- 5,794
- Daytime population
- 16,853Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Saunders County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Saunders County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for spas and skin care studios, numbered among those based in Nebraska, with Saunders County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sarpy County, NE | 85 | 49 | 6.6 | $1.8M | +9.0% | #34 of 1,769 |
| 2Platte County, NE | 64 | 5 | 3.7 | $2.6M | +3.9% | #380 of 1,769 |
| 3Dawson County, NE | 64 | 6 | 6.6 | $1.5M | +1.5% | #389 of 1,769 |
| 4Gage County, NE | 63 | 5 | 5.4 | $1.7M | +0.2% | #410 of 1,769 |
| 5Hall County, NE | 62 | 16 | 6.5 | $1.4M | +1.4% | #447 of 1,769 |
| 6Dakota County, NE | 61 | 5 | 6.7 | $1.4M | +0.7% | #480 of 1,769 |
| 7Lincoln County, NE | 60 | 5 | 3.4 | $2.7M | −3.6% | #506 of 1,769 |
| 8Washington County, NE | 60 | 6 | 7.1 | $1.5M | +1.8% | #513 of 1,769 |
| 9Dodge County, NE | 60 | 12 | 7.9 | $1.2M | +2.6% | #523 of 1,769 |
| 10Adams County, NE | 56 | 9 | 6.9 | $1.4M | −0.3% | #650 of 1,769 |
| Saunders County, NE | Not scored | 4 | 4.5 | $2.4M | +6.0% |
Other business types in Saunders County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas89
- Hair salons86
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Saunders County, NE?
As of September 2026, map listings count 4 spas and skin care studios in Saunders County. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Saunders County: counts under 3 are left out.
How much do households in Saunders County, NE spend on personal care products and services?
About $9.6M a year, or $1,080 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 4 spas and skin care studios on map listings, it comes to $2.4M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 8,899 households in Saunders County and national spending patterns by income.
How does Saunders County, NE compare with the U.S. for spas and skin care studios?
Saunders County has 4.5 spas and skin care studios per 10,000 households, 61% below the U.S. rate of 11.5. Spending per studio is $2.4M, 2.7 times the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Saunders County would have about 11, against 4 on map listings.
How fast is Saunders County, NE growing?
Population estimates put Saunders County at 23,702 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 8,899 households. The median household income in Saunders County is $94,066 a year, 17% above the U.S. median of $80,734. That rose 37.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Saunders County has no market score for spas and skin care studios: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Saunders County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Saunders County
Screening a site or an acquisition in Saunders County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Saunders County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.