Beauty and personal care · Metro area · Nebraska
Spas and skin care studios in the Omaha, NE-IA metro area
How the Omaha, NE-IA metro area compares with other metro areas and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #79 of 387 scored metro areas
#2 of 3 scored metro areas based in Nebraska
- Listings
- 375
- 61 chain locations (16%)
- Official establishments
- 108
- +23.3% since 2019
- Household spending a year
- $414.5M
- On personal care products and services · $1,063 a household
- Spending per listing
- $1.1M
- 26% above the U.S.
- Listings per 10k households
- 9.6
- 17% below the U.S.
- Population, 2025
- 1,009,836
- +4.2% since 2020
See the spas and skin care studios around any address in the Omaha metro area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Omaha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Omaha metro area comes to about $414.5M a year: $1,063 per household, 6% above the U.S. average. That works out to $1.1M per studio, 26% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
The Omaha metro area has 375 spas and skin care studios on map listings as of September 2026. Chain locations make up 16% of them, against 10% across the U.S. Per 10,000 households, that is 9.6, 17% below the U.S. rate of 11.5.
In 2023, official counts showed 108 businesses with payroll in the Omaha metro area classed as other personal care services, up 23.3% from 2019. That is one for every 3,609 households, against one for every 4,055 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $1.6M have gone to businesses classed as other personal care services in the Omaha metro area.
Population estimates put the population change in the Omaha metro area from 2020 to 2025 at +4.2%, faster than the U.S. (+3.1%). The Omaha metro area scores 62 (upper middle) on the Groundwork market score for spas and skin care studios, ranking #79 of 387 scored metro areas and #2 of 3 scored metro areas based in Nebraska. That puts it in the top quarter of metro areas.
How the Omaha metro area compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Omaha metro area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.6 | 9.2 | 11.5 |
| Spending per listing | $1.1M | $1.1M | $876K |
| Households per official establishment | 3,609 | 3,728 | 4,055 |
| Official establishment growth, 2019–2023 | +23.3% | +28.9% | +29.8% |
| Population growth, 2020–2025 | +4.2% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $1,063 | $1,004 | $1,005 |
| Median household income | $84,829 | $76,475 | $80,734 |
| Groundwork market score | 62 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 108+23.3% over the period
- Employees, 2023
- 796
- Annual payroll, 2023
- $22.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 37561 chain locations
- Listings at the U.S. rate for this spending
- 473The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $1.6M
SBA-backed loans to businesses classed as other personal care services in the Omaha metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Omaha metro area
- Population, 2025 estimate
- 1,009,836+4.2% since 2020
- Households
- 389,812
- Median age
- 37.7
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 4,346 sq. mi.
- People per square mile
- 226
- Median household income
- $84,829+25.0% vs. 2015–2019, before inflation
- Average household income
- $113,627
- Median home value
- $268,600
- Jobs located here
- 507,201
- Daytime population
- 999,164Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Omaha metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Omaha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Nebraska
Every Nebraska market ranked →The highest-scoring metro areas in Nebraska for spas and skin care studios, numbered among those based in Nebraska (a market based in another state is listed without a number), with the Omaha metro area marked.
Top metro areas in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Grand Island, NE | 65 | 17 | 5.6 | $1.7M | +1.5% | #54 of 387 |
| 2Omaha, NE-IA | 62 | 375 | 9.6 | $1.1M | +4.2% | #79 of 387 |
| Sioux City, IA-NE-SD | 55 | 54 | 9.7 | $999K | +1.0% | #147 of 387 |
| 3Lincoln, NE | 39 | 160 | 11.4 | $872K | +3.3% | #295 of 387 |
Other business types in the Omaha metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas67
- Hair salons62
- Barbershops75
- Nail salons82
- Spas and skin care62
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Omaha, NE-IA metro area?
Map listings as of September 2026 show 375 spas and skin care studios in the Omaha metro area. 61 of them (16%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 108 businesses with payroll classed as other personal care services in 2023, up 23.3% from 2019.
How much do households in the Omaha, NE-IA metro area spend on personal care products and services?
About $414.5M a year, or $1,063 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 375 spas and skin care studios on map listings, it comes to $1.1M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 389,812 households in the Omaha metro area and national spending patterns by income.
How does the Omaha, NE-IA metro area compare with the U.S. for spas and skin care studios?
The Omaha metro area has 9.6 spas and skin care studios per 10,000 households, 17% below the U.S. rate of 11.5. Spending per studio is $1.1M, 26% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Omaha metro area would have about 473, against 375 on map listings. There is one business with payroll in the industry for every 3,609 households, against one for every 4,055 across the U.S. The official count rose 23.3% from 2019 to 2023, against +29.8% for the U.S.
How fast is the Omaha, NE-IA metro area growing?
Population estimates put the Omaha metro area at 1,009,836 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 389,812 households. The median household income in the Omaha metro area is $84,829 a year, 5% above the U.S. median of $80,734. That rose 25.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Omaha metro area scores 62 for spas and skin care studios (upper middle), #79 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Omaha metro area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Omaha metro area
Screening a site or an acquisition in the Omaha metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Omaha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.