Beauty and personal care · County · Nebraska
Spas and skin care studios in Buffalo County, NE
How Buffalo County, NE compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #1,325 of 1,769 scored counties
#16 of 19 scored counties in Nebraska
- Listings
- 23
- 3 chain locations (13%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $19.6M
- On personal care products and services · $979 a household
- Spending per listing
- $850K
- 3% below the U.S.
- Listings per 10k households
- 11.5
- In line with the U.S.
- Population, 2025
- 51,172
- +1.9% since 2020
See the spas and skin care studios around any address in Buffalo County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Buffalo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 23 spas and skin care studios in Buffalo County. 3 of them (13%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 11.5, in line with the U.S. rate of 11.5.
Household spending on personal care products and services in Buffalo County comes to about $19.6M a year: $979 per household, 3% below the U.S. average. That works out to $850K per studio, 3% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 7 businesses with payroll classed as other personal care services in Buffalo County in 2023. That is one for every 2,855 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $94K has gone to businesses classed as other personal care services in Buffalo County.
Population estimates put the population change in Buffalo County from 2020 to 2025 at +1.9%, slower than the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in Buffalo County is 38 (lower middle), #1,325 of 1,769 scored counties and #16 of 19 scored counties in Nebraska.
How Buffalo County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Buffalo County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.5 | 9.2 | 11.5 |
| Spending per listing | $850K | $1.1M | $876K |
| Households per official establishment | 2,855 | 3,728 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +28.9% | +29.8% |
| Population growth, 2020–2025 | +1.9% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $979 | $1,004 | $1,005 |
| Median household income | $75,911 | $76,475 | $80,734 |
| Groundwork market score | 38 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 57
- Annual payroll, 2023
- $464K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 233 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $94K
SBA-backed loans to businesses classed as other personal care services in Buffalo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Buffalo County
- Population, 2025 estimate
- 51,172+1.9% since 2020
- Households
- 19,984
- Median age
- 36.3
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 968 sq. mi.
- People per square mile
- 52
- Median household income
- $75,911+27.7% vs. 2015–2019, before inflation
- Average household income
- $94,897
- Median home value
- $246,400
- Jobs located here
- 27,301
- Daytime population
- 53,561Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Buffalo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Buffalo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for spas and skin care studios, numbered among those based in Nebraska, with Buffalo County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sarpy County, NE | 85 | 49 | 6.6 | $1.8M | +9.0% | #34 of 1,769 |
| 2Platte County, NE | 64 | 5 | 3.7 | $2.6M | +3.9% | #380 of 1,769 |
| 3Dawson County, NE | 64 | 6 | 6.6 | $1.5M | +1.5% | #389 of 1,769 |
| 4Gage County, NE | 63 | 5 | 5.4 | $1.7M | +0.2% | #410 of 1,769 |
| 5Hall County, NE | 62 | 16 | 6.5 | $1.4M | +1.4% | #447 of 1,769 |
| 6Dakota County, NE | 61 | 5 | 6.7 | $1.4M | +0.7% | #480 of 1,769 |
| 7Lincoln County, NE | 60 | 5 | 3.4 | $2.7M | −3.6% | #506 of 1,769 |
| 8Washington County, NE | 60 | 6 | 7.1 | $1.5M | +1.8% | #513 of 1,769 |
| 9Dodge County, NE | 60 | 12 | 7.9 | $1.2M | +2.6% | #523 of 1,769 |
| 10Adams County, NE | 56 | 9 | 6.9 | $1.4M | −0.3% | #650 of 1,769 |
| 16Buffalo County, NE | 38 | 23 | 11.5 | $850K | +1.9% | #1,325 of 1,769 |
Other business types in Buffalo County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas37
- Hair salons34
- Barbershops72
- Nail salons63
- Spas and skin care38
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Buffalo County, NE?
There are 23 spas and skin care studios on map listings in Buffalo County as of September 2026. 3 of them (13%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 7 businesses with payroll classed as other personal care services in 2023.
How much do households in Buffalo County, NE spend on personal care products and services?
About $19.6M a year, or $979 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 23 spas and skin care studios on map listings, it comes to $850K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 19,984 households in Buffalo County and national spending patterns by income.
How does Buffalo County, NE compare with the U.S. for spas and skin care studios?
Buffalo County has 11.5 spas and skin care studios per 10,000 households, in line with the U.S. rate of 11.5. Spending per studio is $850K, 3% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Buffalo County would have about 22, against 23 on map listings. There is one business with payroll in the industry for every 2,855 households, against one for every 4,055 across the U.S.
How fast is Buffalo County, NE growing?
Population estimates put Buffalo County at 51,172 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 19,984 households. Median household income in Buffalo County is $75,911, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Buffalo County scores 38 for spas and skin care studios (lower middle), #1,325 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Buffalo County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Buffalo County
Screening a site or an acquisition in Buffalo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Buffalo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.