Groundwork

Beauty and personal care · County · Nebraska

Spas and skin care studios in Lancaster County, NE

How Lancaster County, NE compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #1,286 of 1,769 scored counties
#15 of 19 scored counties in Nebraska

Listings
157
19 chain locations (12%)
Official establishments
61
+32.6% since 2019
Household spending a year
$132.6M
On personal care products and services · $989 a household
Spending per listing
$845K
4% below the U.S.
Listings per 10k households
11.7
2% above the U.S.
Population, 2025
334,049
+3.4% since 2020

See the spas and skin care studios around any address in Lancaster County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lancaster County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 157 spas and skin care studios in Lancaster County. Of those, 19 are chain locations, or 12%, against 10% across the U.S. That is 11.7 per 10,000 households, 2% above the U.S. rate of 11.5.

Household spending on personal care products and services in Lancaster County comes to about $132.6M a year: $989 per household, 2% below the U.S. average. Spread across 157 spas and skin care studios, that is $845K per studio, 4% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.

In 2023, official counts showed 61 businesses with payroll in Lancaster County classed as other personal care services, up 32.6% from 2019. That is one for every 2,199 households, against one for every 4,055 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $274K have gone to businesses classed as other personal care services in Lancaster County.

Population estimates put the population change in Lancaster County from 2020 to 2025 at +3.4%, in step with the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in Lancaster County is 39 (lower middle), #1,286 of 1,769 scored counties and #15 of 19 scored counties in Nebraska.

How Lancaster County compares

The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Lancaster County, NE compared with Nebraska and the U.S.
MeasureLancaster CountyNebraskaU.S.
Listings per 10k households11.79.211.5
Spending per listing$845K$1.1M$876K
Households per official establishment2,1993,7284,055
Official establishment growth, 2019–2023+32.6%+28.9%+29.8%
Population growth, 2020–2025+3.4%+2.8%+3.1%
Spending per household on personal care products and services$989$1,004$1,005
Median household income$74,793$76,475$80,734
Groundwork market score3954

Official counts and lending

Businesses

Official establishments, 2019 to 2023
46 → 61+32.6% over the period
Employees, 2023
269
Annual payroll, 2023
$7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
15719 chain locations
Listings at the U.S. rate for this spending
151The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
5
Amount
$274K

SBA-backed loans to businesses classed as other personal care services in Lancaster County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Lancaster County

Population, 2025 estimate
334,049+3.4% since 2020
Households
134,126
Median age
36.2
Homes lived in by their owners
59%
Vehicles per household
1.9
Land area
838 sq. mi.
People per square mile
390
Median household income
$74,793+23.6% vs. 2015–2019, before inflation
Average household income
$99,420
Median home value
$275,200
Jobs located here
180,543
Daytime population
346,989Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Lancaster County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Lancaster County. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across Nebraska

Every Nebraska market ranked →

The highest-scoring counties in Nebraska for spas and skin care studios, numbered among those based in Nebraska, with Lancaster County marked.

Top counties in Nebraska

Counties in Nebraska ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sarpy County, NE85496.6$1.8M+9.0%#34 of 1,769
2Platte County, NE6453.7$2.6M+3.9%#380 of 1,769
3Dawson County, NE6466.6$1.5M+1.5%#389 of 1,769
4Gage County, NE6355.4$1.7M+0.2%#410 of 1,769
5Hall County, NE62166.5$1.4M+1.4%#447 of 1,769
6Dakota County, NE6156.7$1.4M+0.7%#480 of 1,769
7Lincoln County, NE6053.4$2.7M−3.6%#506 of 1,769
8Washington County, NE6067.1$1.5M+1.8%#513 of 1,769
9Dodge County, NE60127.9$1.2M+2.6%#523 of 1,769
10Adams County, NE5696.9$1.4M−0.3%#650 of 1,769
15Lancaster County, NE3915711.7$845K+3.4%#1,286 of 1,769

Other business types in Lancaster County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in Lancaster County, NE?

Lancaster County has 157 spas and skin care studios on map listings as of September 2026. 19 of them (12%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 61 businesses with payroll classed as other personal care services in 2023, up 32.6% from 2019.

How much do households in Lancaster County, NE spend on personal care products and services?

About $132.6M a year, or $989 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 157 spas and skin care studios on map listings, it comes to $845K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 134,126 households in Lancaster County and national spending patterns by income.

How does Lancaster County, NE compare with the U.S. for spas and skin care studios?

Lancaster County has 11.7 spas and skin care studios per 10,000 households, 2% above the U.S. rate of 11.5. Spending per studio is $845K, 4% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Lancaster County would have about 151, against 157 on map listings. There is one business with payroll in the industry for every 2,199 households, against one for every 4,055 across the U.S. The official count rose 32.6% from 2019 to 2023, against +29.8% for the U.S.

How fast is Lancaster County, NE growing?

Population estimates put Lancaster County at 334,049 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 134,126 households. Median household income in Lancaster County is $74,793, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lancaster County scores 39 for spas and skin care studios (lower middle), #1,286 of 1,769 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Lancaster County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Lancaster County

Screening a site or an acquisition in Lancaster County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Lancaster County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.