Beauty and personal care · County · Minnesota
Spas and skin care studios in Clay County, MN
Competitor counts, household spending and official business counts for spas and skin care studios in Clay County, MN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 86 out of 100: High
Ranked #21 of 1,769 scored counties
#2 of 46 scored counties in Minnesota
- Listings
- 10
- 1 chain location (10%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $26.6M
- On personal care products and services · $1,005 a household
- Spending per listing
- $2.7M
- 3 times the U.S.
- Listings per 10k households
- 3.8
- 67% below the U.S.
- Population, 2025
- 67,734
- +3.6% since 2020
See the spas and skin care studios around any address in Clay County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For spas and skin care studios, Clay County has a Groundwork market score of 86 (high): #21 of 1,769 scored counties and #2 of 46 scored counties in Minnesota. That puts it in the top 10% of counties for spas and skin care studios.
Map listings as of September 2026 show 10 spas and skin care studios in Clay County. One of them (10%) is a chain location, against 10% across the U.S. That is 3.8 per 10,000 households, 67% below the U.S. rate of 11.5.
At $1,005 per household (in line with the U.S. average), households in Clay County spend about $26.6M a year on personal care products and services. Spread across 10 spas and skin care studios, that is $2.7M per studio, 3 times the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
The official count of businesses with payroll classed as other personal care services in Clay County was 3 in 2023. That is one for every 8,814 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $25K has gone to businesses classed as other personal care services in Clay County. Population estimates put the population change in Clay County from 2020 to 2025 at +3.6%, faster than the U.S. (+3.1%).
How Clay County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Clay County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.8 | 8.6 | 11.5 |
| Spending per listing | $2.7M | $1.3M | $876K |
| Households per official establishment | 8,814 | 4,517 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +20.8% | +29.8% |
| Population growth, 2020–2025 | +3.6% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $1,005 | $1,091 | $1,005 |
| Median household income | $81,172 | $89,062 | $80,734 |
| Groundwork market score | 86 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 3
- Employees, 2023
- 10
- Annual payroll, 2023
- $128K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 101 chain location
- Listings at the U.S. rate for this spending
- 30The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $25K
SBA-backed loans to businesses classed as other personal care services in Clay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Clay County
- Population, 2025 estimate
- 67,734+3.6% since 2020
- Households
- 26,442
- Median age
- 34.9
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 1,045 sq. mi.
- People per square mile
- 63
- Median household income
- $81,172+24.4% vs. 2015–2019, before inflation
- Average household income
- $99,798
- Median home value
- $265,500
- Jobs located here
- 20,888
- Daytime population
- 54,566Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Clay County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for spas and skin care studios, numbered among those based in Minnesota, with Clay County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sherburne County, MN | 91 | 12 | 3.4 | $3.4M | +6.8% | #5 of 1,769 |
| 2Clay County, MN | 86 | 10 | 3.8 | $2.7M | +3.6% | #21 of 1,769 |
| 3Wright County, MN | 86 | 31 | 5.7 | $2M | +11.1% | #25 of 1,769 |
| 4Rice County, MN | 85 | 12 | 5.1 | $2M | +4.2% | #32 of 1,769 |
| 5Le Sueur County, MN | 84 | 6 | 5.2 | $2.1M | +2.9% | #37 of 1,769 |
| 6Scott County, MN | 82 | 29 | 5.3 | $2.4M | +5.1% | #48 of 1,769 |
| 7Carver County, MN | 81 | 33 | 8.0 | $1.6M | +6.6% | #56 of 1,769 |
| 8Cass County, MN | 79 | 6 | 4.7 | $2M | +4.2% | #69 of 1,769 |
| 9Dodge County, MN | 79 | 5 | 6.2 | $1.8M | +2.3% | #74 of 1,769 |
| 10Anoka County, MN | 78 | 83 | 6.0 | $1.9M | +4.7% | #88 of 1,769 |
Other business types in Clay County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas70
- Hair salons68
- Barbershops76
- Nail salons
- Spas and skin care86
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Clay County, MN?
There are 10 spas and skin care studios on map listings in Clay County as of September 2026. One of them (10%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 3 businesses with payroll classed as other personal care services in 2023.
How much do households in Clay County, MN spend on personal care products and services?
About $26.6M a year, or $1,005 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 10 spas and skin care studios on map listings, it comes to $2.7M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 26,442 households in Clay County and national spending patterns by income.
How does Clay County, MN compare with the U.S. for spas and skin care studios?
Clay County has 3.8 spas and skin care studios per 10,000 households, 67% below the U.S. rate of 11.5. Spending per studio is $2.7M, 3 times the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Clay County would have about 30, against 10 on map listings. There is one business with payroll in the industry for every 8,814 households, against one for every 4,055 across the U.S.
How fast is Clay County, MN growing?
Population estimates put Clay County at 67,734 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 26,442 households. Median household income in Clay County is $81,172, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Clay County scores 86 for spas and skin care studios (high), #21 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Clay County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Clay County
Screening a site or an acquisition in Clay County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.