Beauty and personal care · County · Minnesota
Spas and skin care studios in Crow Wing County, MN
Competitor counts, household spending and official business counts for spas and skin care studios in Crow Wing County, MN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #752 of 1,769 scored counties
#31 of 46 scored counties in Minnesota
- Listings
- 37
- 3 chain locations (8%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $28.7M
- On personal care products and services · $976 a household
- Spending per listing
- $775K
- 11% below the U.S.
- Listings per 10k households
- 12.6
- 10% above the U.S.
- Population, 2025
- 69,132
- +4.3% since 2020
See the spas and skin care studios around any address in Crow Wing County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Crow Wing County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $976 per household (3% below the U.S. average), households in Crow Wing County spend about $28.7M a year on personal care products and services. That works out to $775K per studio, 11% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 37 spas and skin care studios on map listings in Crow Wing County as of September 2026. Chain locations make up 8% of them, against 10% across the U.S. That is 12.6 per 10,000 households, 10% above the U.S. rate of 11.5.
Official counts show 5 businesses with payroll classed as other personal care services in Crow Wing County in 2023. That is one for every 5,880 households, against one for every 4,055 across the U.S.
Population estimates put the population change in Crow Wing County from 2020 to 2025 at +4.3%, faster than the U.S. (+3.1%). Crow Wing County scores 54 (upper middle) on the Groundwork market score for spas and skin care studios, ranking #752 of 1,769 scored counties and #31 of 46 scored counties in Minnesota.
How Crow Wing County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Crow Wing County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.6 | 8.6 | 11.5 |
| Spending per listing | $775K | $1.3M | $876K |
| Households per official establishment | 5,880 | 4,517 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +20.8% | +29.8% |
| Population growth, 2020–2025 | +4.3% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $976 | $1,091 | $1,005 |
| Median household income | $72,589 | $89,062 | $80,734 |
| Groundwork market score | 54 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 5
- Employees, 2023
- 37
- Annual payroll, 2023
- $632K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 373 chain locations
- Listings at the U.S. rate for this spending
- 33The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Crow Wing County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Crow Wing County
- Population, 2025 estimate
- 69,132+4.3% since 2020
- Households
- 29,402
- Median age
- 46.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 999 sq. mi.
- People per square mile
- 68
- Median household income
- $72,589+28.4% vs. 2015–2019, before inflation
- Average household income
- $95,168
- Median home value
- $306,800
- Jobs located here
- 29,423
- Daytime population
- 66,579Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Crow Wing County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Crow Wing County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for spas and skin care studios, numbered among those based in Minnesota, with Crow Wing County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sherburne County, MN | 91 | 12 | 3.4 | $3.4M | +6.8% | #5 of 1,769 |
| 2Clay County, MN | 86 | 10 | 3.8 | $2.7M | +3.6% | #21 of 1,769 |
| 3Wright County, MN | 86 | 31 | 5.7 | $2M | +11.1% | #25 of 1,769 |
| 4Rice County, MN | 85 | 12 | 5.1 | $2M | +4.2% | #32 of 1,769 |
| 5Le Sueur County, MN | 84 | 6 | 5.2 | $2.1M | +2.9% | #37 of 1,769 |
| 6Scott County, MN | 82 | 29 | 5.3 | $2.4M | +5.1% | #48 of 1,769 |
| 7Carver County, MN | 81 | 33 | 8.0 | $1.6M | +6.6% | #56 of 1,769 |
| 8Cass County, MN | 79 | 6 | 4.7 | $2M | +4.2% | #69 of 1,769 |
| 9Dodge County, MN | 79 | 5 | 6.2 | $1.8M | +2.3% | #74 of 1,769 |
| 10Anoka County, MN | 78 | 83 | 6.0 | $1.9M | +4.7% | #88 of 1,769 |
| 31Crow Wing County, MN | 54 | 37 | 12.6 | $775K | +4.3% | #752 of 1,769 |
Other business types in Crow Wing County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons46
- Barbershops81
- Nail salons67
- Spas and skin care54
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Crow Wing County, MN?
As of September 2026, map listings count 37 spas and skin care studios in Crow Wing County. 3 of them (8%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 5 businesses with payroll classed as other personal care services in 2023.
How much do households in Crow Wing County, MN spend on personal care products and services?
About $28.7M a year, or $976 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 37 spas and skin care studios on map listings, it comes to $775K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 29,402 households in Crow Wing County and national spending patterns by income.
How does Crow Wing County, MN compare with the U.S. for spas and skin care studios?
Crow Wing County has 12.6 spas and skin care studios per 10,000 households, 10% above the U.S. rate of 11.5. Spending per studio is $775K, 11% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Crow Wing County would have about 33, against 37 on map listings. There is one business with payroll in the industry for every 5,880 households, against one for every 4,055 across the U.S.
How fast is Crow Wing County, MN growing?
Population estimates put Crow Wing County at 69,132 people in 2025, up 4.3% since 2020, faster than the U.S. (+3.1%). It has 29,402 households. The median household income in Crow Wing County is $72,589 a year, 10% below the U.S. median of $80,734. That rose 28.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Crow Wing County scores 54 for spas and skin care studios (upper middle), #752 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Crow Wing County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Crow Wing County
Screening a site or an acquisition in Crow Wing County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Crow Wing County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.