Beauty and personal care · County · Minnesota
Spas and skin care studios in Rice County, MN
Competitor counts, household spending and official business counts for spas and skin care studios in Rice County, MN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 85 out of 100: High
Ranked #32 of 1,769 scored counties
#4 of 46 scored counties in Minnesota
- Listings
- 12
- 1 chain location (8%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $24.3M
- On personal care products and services · $1,033 a household
- Spending per listing
- $2M
- 2.3 times the U.S.
- Listings per 10k households
- 5.1
- 56% below the U.S.
- Population, 2025
- 69,939
- +4.2% since 2020
See the spas and skin care studios around any address in Rice County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For spas and skin care studios, Rice County has a Groundwork market score of 85 (high): #32 of 1,769 scored counties and #4 of 46 scored counties in Minnesota. That puts it in the top 10% of counties for spas and skin care studios.
Map listings as of September 2026 show 12 spas and skin care studios in Rice County. One of them (8%) is a chain location, against 10% across the U.S. That comes to 5.1 for every 10,000 households, 56% below the U.S. rate of 11.5.
Households in Rice County spend about $24.3M a year on personal care products and services, or $1,033 per household, 3% above the U.S. average. That works out to $2M per studio, 2.3 times the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as other personal care services in Rice County: counts under 3 aren’t published. Between 2020 and 2025, the population of Rice County grew 4.2%, faster than the U.S. (+3.1%).
How Rice County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rice County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.1 | 8.6 | 11.5 |
| Spending per listing | $2M | $1.3M | $876K |
| Households per official establishment | n/a | 4,517 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +20.8% | +29.8% |
| Population growth, 2020–2025 | +4.2% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $1,033 | $1,091 | $1,005 |
| Median household income | $83,181 | $89,062 | $80,734 |
| Groundwork market score | 85 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 121 chain location
- Listings at the U.S. rate for this spending
- 28The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Rice County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rice County
- Population, 2025 estimate
- 69,939+4.2% since 2020
- Households
- 23,493
- Median age
- 38.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 496 sq. mi.
- People per square mile
- 137
- Median household income
- $83,181+21.3% vs. 2015–2019, before inflation
- Average household income
- $104,276
- Median home value
- $320,200
- Jobs located here
- 25,685
- Daytime population
- 60,549Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rice County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for spas and skin care studios, numbered among those based in Minnesota, with Rice County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sherburne County, MN | 91 | 12 | 3.4 | $3.4M | +6.8% | #5 of 1,769 |
| 2Clay County, MN | 86 | 10 | 3.8 | $2.7M | +3.6% | #21 of 1,769 |
| 3Wright County, MN | 86 | 31 | 5.7 | $2M | +11.1% | #25 of 1,769 |
| 4Rice County, MN | 85 | 12 | 5.1 | $2M | +4.2% | #32 of 1,769 |
| 5Le Sueur County, MN | 84 | 6 | 5.2 | $2.1M | +2.9% | #37 of 1,769 |
| 6Scott County, MN | 82 | 29 | 5.3 | $2.4M | +5.1% | #48 of 1,769 |
| 7Carver County, MN | 81 | 33 | 8.0 | $1.6M | +6.6% | #56 of 1,769 |
| 8Cass County, MN | 79 | 6 | 4.7 | $2M | +4.2% | #69 of 1,769 |
| 9Dodge County, MN | 79 | 5 | 6.2 | $1.8M | +2.3% | #74 of 1,769 |
| 10Anoka County, MN | 78 | 83 | 6.0 | $1.9M | +4.7% | #88 of 1,769 |
Other business types in Rice County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas72
- Hair salons72
- Barbershops86
- Nail salons69
- Spas and skin care85
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Rice County, MN?
There are 12 spas and skin care studios on map listings in Rice County as of September 2026. One of them (8%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Rice County: counts under 3 are left out.
How much do households in Rice County, MN spend on personal care products and services?
About $24.3M a year, or $1,033 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 12 spas and skin care studios on map listings, it comes to $2M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 23,493 households in Rice County and national spending patterns by income.
How does Rice County, MN compare with the U.S. for spas and skin care studios?
Rice County has 5.1 spas and skin care studios per 10,000 households, 56% below the U.S. rate of 11.5. Spending per studio is $2M, 2.3 times the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Rice County would have about 28, against 12 on map listings.
How fast is Rice County, MN growing?
Population estimates put Rice County at 69,939 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 23,493 households. Median household income in Rice County is $83,181, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rice County scores 85 for spas and skin care studios (high), #32 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rice County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Rice County
Screening a site or an acquisition in Rice County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.