Beauty and personal care · County · Minnesota
Spas and skin care studios in Hennepin County, MN
How Hennepin County, MN compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #921 of 1,769 scored counties
#38 of 46 scored counties in Minnesota
- Listings
- 594
- 94 chain locations (16%)
- Official establishments
- 160
- +1.9% since 2019
- Household spending a year
- $626.7M
- On personal care products and services · $1,162 a household
- Spending per listing
- $1.1M
- 20% above the U.S.
- Listings per 10k households
- 11.0
- 4% below the U.S.
- Population, 2025
- 1,284,784
- +0.2% since 2020
See the spas and skin care studios around any address in Hennepin County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hennepin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Hennepin County comes to about $626.7M a year: $1,162 per household, 16% above the U.S. average. That is about $1.1M of household spending for each studio on map listings, 20% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 594 spas and skin care studios on map listings in Hennepin County as of September 2026. Chain locations make up 16% of them, against 10% across the U.S. That is 11.0 per 10,000 households, 4% below the U.S. rate of 11.5.
In 2023, official counts showed 160 businesses with payroll in Hennepin County classed as other personal care services, up 1.9% from 2019. That is one for every 3,372 households, against one for every 4,055 across the U.S. Since fiscal 2022, 33 SBA-backed loans worth $17M have gone to businesses classed as other personal care services in Hennepin County.
Between 2020 and 2025, the population of Hennepin County grew 0.2%, slower than the U.S. (+3.1%). Hennepin County scores 49 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #921 of 1,769 scored counties and #38 of 46 scored counties in Minnesota.
How Hennepin County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hennepin County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.0 | 8.6 | 11.5 |
| Spending per listing | $1.1M | $1.3M | $876K |
| Households per official establishment | 3,372 | 4,517 | 4,055 |
| Official establishment growth, 2019–2023 | +1.9% | +20.8% | +29.8% |
| Population growth, 2020–2025 | +0.2% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $1,162 | $1,091 | $1,005 |
| Median household income | $97,653 | $89,062 | $80,734 |
| Groundwork market score | 49 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 157 → 160+1.9% over the period
- Employees, 2023
- 1,044
- Annual payroll, 2023
- $33.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 59494 chain locations
- Listings at the U.S. rate for this spending
- 716The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 33
- Amount
- $17M
SBA-backed loans to businesses classed as other personal care services in Hennepin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hennepin County
- Population, 2025 estimate
- 1,284,784+0.2% since 2020
- Households
- 539,493
- Median age
- 39.3
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.6
- Land area
- 554 sq. mi.
- People per square mile
- 2,291
- Median household income
- $97,653+24.9% vs. 2015–2019, before inflation
- Average household income
- $138,438
- Median home value
- $392,900
- Jobs located here
- 969,903
- Daytime population
- 1,598,583Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hennepin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Hennepin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for spas and skin care studios, numbered among those based in Minnesota, with Hennepin County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sherburne County, MN | 91 | 12 | 3.4 | $3.4M | +6.8% | #5 of 1,769 |
| 2Clay County, MN | 86 | 10 | 3.8 | $2.7M | +3.6% | #21 of 1,769 |
| 3Wright County, MN | 86 | 31 | 5.7 | $2M | +11.1% | #25 of 1,769 |
| 4Rice County, MN | 85 | 12 | 5.1 | $2M | +4.2% | #32 of 1,769 |
| 5Le Sueur County, MN | 84 | 6 | 5.2 | $2.1M | +2.9% | #37 of 1,769 |
| 6Scott County, MN | 82 | 29 | 5.3 | $2.4M | +5.1% | #48 of 1,769 |
| 7Carver County, MN | 81 | 33 | 8.0 | $1.6M | +6.6% | #56 of 1,769 |
| 8Cass County, MN | 79 | 6 | 4.7 | $2M | +4.2% | #69 of 1,769 |
| 9Dodge County, MN | 79 | 5 | 6.2 | $1.8M | +2.3% | #74 of 1,769 |
| 10Anoka County, MN | 78 | 83 | 6.0 | $1.9M | +4.7% | #88 of 1,769 |
| 38Hennepin County, MN | 49 | 594 | 11.0 | $1.1M | +0.2% | #921 of 1,769 |
Other business types in Hennepin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons57
- Barbershops69
- Nail salons55
- Spas and skin care49
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Hennepin County, MN?
As of September 2026, map listings count 594 spas and skin care studios in Hennepin County. 94 of them (16%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 160 businesses with payroll classed as other personal care services in 2023, up 1.9% from 2019.
How much do households in Hennepin County, MN spend on personal care products and services?
About $626.7M a year, or $1,162 per household. That is 16% above the U.S. average (an index of 116, where 100 is the U.S. average). Spread across the 594 spas and skin care studios on map listings, it comes to $1.1M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 539,493 households in Hennepin County and national spending patterns by income.
How does Hennepin County, MN compare with the U.S. for spas and skin care studios?
Hennepin County has 11.0 spas and skin care studios per 10,000 households, 4% below the U.S. rate of 11.5. Spending per studio is $1.1M, 20% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Hennepin County would have about 716, against 594 on map listings. There is one business with payroll in the industry for every 3,372 households, against one for every 4,055 across the U.S. The official count rose 1.9% from 2019 to 2023, against +29.8% for the U.S.
How fast is Hennepin County, MN growing?
Population estimates put Hennepin County at 1,284,784 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 539,493 households. The median household income in Hennepin County is $97,653 a year, 21% above the U.S. median of $80,734. That rose 24.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hennepin County scores 49 for spas and skin care studios (lower middle), #921 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hennepin County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Hennepin County
Screening a site or an acquisition in Hennepin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hennepin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.