Beauty and personal care · County · Minnesota
Spas and skin care studios in Stearns County, MN
The spas and skin care studios in Stearns County, MN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #783 of 1,769 scored counties
#33 of 46 scored counties in Minnesota
- Listings
- 66
- 8 chain locations (12%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $61.1M
- On personal care products and services · $995 a household
- Spending per listing
- $925K
- 6% above the U.S.
- Listings per 10k households
- 10.7
- 7% below the U.S.
- Population, 2025
- 164,110
- +3.6% since 2020
See the spas and skin care studios around any address in Stearns County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Stearns County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $995 per household (in line with the U.S. average), households in Stearns County spend about $61.1M a year on personal care products and services. That works out to $925K per studio, 6% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 66 spas and skin care studios on map listings in Stearns County as of September 2026. Chain locations make up 12% of them, against 10% across the U.S. That comes to 10.7 for every 10,000 households, 7% below the U.S. rate of 11.5.
Official counts show 14 businesses with payroll classed as other personal care services in Stearns County in 2023. That is one for every 4,386 households, against one for every 4,055 across the U.S.
Population estimates put the population change in Stearns County from 2020 to 2025 at +3.6%, faster than the U.S. (+3.1%). Stearns County scores 53 (upper middle) on the Groundwork market score for spas and skin care studios, ranking #783 of 1,769 scored counties and #33 of 46 scored counties in Minnesota.
How Stearns County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Stearns County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.7 | 8.6 | 11.5 |
| Spending per listing | $925K | $1.3M | $876K |
| Households per official establishment | 4,386 | 4,517 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +20.8% | +29.8% |
| Population growth, 2020–2025 | +3.6% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $995 | $1,091 | $1,005 |
| Median household income | $77,066 | $89,062 | $80,734 |
| Groundwork market score | 53 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12 → 14
- Employees, 2023
- 113
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 668 chain locations
- Listings at the U.S. rate for this spending
- 70The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Stearns County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Stearns County
- Population, 2025 estimate
- 164,110+3.6% since 2020
- Households
- 61,403
- Median age
- 37.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 1,343 sq. mi.
- People per square mile
- 120
- Median household income
- $77,066+22.7% vs. 2015–2019, before inflation
- Average household income
- $98,367
- Median home value
- $273,400
- Jobs located here
- 83,579
- Daytime population
- 169,051Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Stearns County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Stearns County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for spas and skin care studios, numbered among those based in Minnesota, with Stearns County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sherburne County, MN | 91 | 12 | 3.4 | $3.4M | +6.8% | #5 of 1,769 |
| 2Clay County, MN | 86 | 10 | 3.8 | $2.7M | +3.6% | #21 of 1,769 |
| 3Wright County, MN | 86 | 31 | 5.7 | $2M | +11.1% | #25 of 1,769 |
| 4Rice County, MN | 85 | 12 | 5.1 | $2M | +4.2% | #32 of 1,769 |
| 5Le Sueur County, MN | 84 | 6 | 5.2 | $2.1M | +2.9% | #37 of 1,769 |
| 6Scott County, MN | 82 | 29 | 5.3 | $2.4M | +5.1% | #48 of 1,769 |
| 7Carver County, MN | 81 | 33 | 8.0 | $1.6M | +6.6% | #56 of 1,769 |
| 8Cass County, MN | 79 | 6 | 4.7 | $2M | +4.2% | #69 of 1,769 |
| 9Dodge County, MN | 79 | 5 | 6.2 | $1.8M | +2.3% | #74 of 1,769 |
| 10Anoka County, MN | 78 | 83 | 6.0 | $1.9M | +4.7% | #88 of 1,769 |
| 33Stearns County, MN | 53 | 66 | 10.7 | $925K | +3.6% | #783 of 1,769 |
Other business types in Stearns County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons47
- Barbershops68
- Nail salons51
- Spas and skin care53
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Stearns County, MN?
As of September 2026, map listings count 66 spas and skin care studios in Stearns County. 8 of them (12%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 14 businesses with payroll classed as other personal care services in 2023.
How much do households in Stearns County, MN spend on personal care products and services?
About $61.1M a year, or $995 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 66 spas and skin care studios on map listings, it comes to $925K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 61,403 households in Stearns County and national spending patterns by income.
How does Stearns County, MN compare with the U.S. for spas and skin care studios?
Stearns County has 10.7 spas and skin care studios per 10,000 households, 7% below the U.S. rate of 11.5. Spending per studio is $925K, 6% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Stearns County would have about 70, against 66 on map listings. There is one business with payroll in the industry for every 4,386 households, against one for every 4,055 across the U.S.
How fast is Stearns County, MN growing?
Population estimates put Stearns County at 164,110 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 61,403 households. The median household income in Stearns County is $77,066 a year, 5% below the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Stearns County scores 53 for spas and skin care studios (upper middle), #783 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Stearns County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Stearns County
Screening a site or an acquisition in Stearns County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Stearns County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.