Beauty and personal care · County · Maryland
Spas and skin care studios in Caroline County, MD
How Caroline County, MD compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #515 of 1,769 scored counties
#12 of 23 scored counties in Maryland
- Listings
- 7
- 1 chain location (14%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $10.6M
- On personal care products and services · $850 a household
- Spending per listing
- $1.5M
- 73% above the U.S.
- Listings per 10k households
- 5.6
- 51% below the U.S.
- Population, 2025
- 34,116
- +2.5% since 2020
See the spas and skin care studios around any address in Caroline County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Caroline County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 7 spas and skin care studios in Caroline County. One of them (14%) is a chain location, against 10% across the U.S. That comes to 5.6 for every 10,000 households, 51% below the U.S. rate of 11.5.
Household spending on personal care products and services in Caroline County comes to about $10.6M a year: $850 per household, 15% below the U.S. average. That is about $1.5M of household spending for each studio on map listings, 73% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as other personal care services in Caroline County: counts under 3 aren’t published.
Population estimates show Caroline County grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). For spas and skin care studios, Caroline County has a Groundwork market score of 60 (upper middle): #515 of 1,769 scored counties and #12 of 23 scored counties in Maryland.
How Caroline County compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Caroline County | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.6 | 9.6 | 11.5 |
| Spending per listing | $1.5M | $1.1M | $876K |
| Households per official establishment | n/a | 5,274 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +43.6% | +29.8% |
| Population growth, 2020–2025 | +2.5% | +1.4% | +3.1% |
| Spending per household on personal care products and services | $850 | $1,072 | $1,005 |
| Median household income | $68,457 | $103,678 | $80,734 |
| Groundwork market score | 60 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 71 chain location
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Caroline County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Caroline County
- Population, 2025 estimate
- 34,116+2.5% since 2020
- Households
- 12,495
- Median age
- 40.4
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 319 sq. mi.
- People per square mile
- 105
- Median household income
- $68,457+16.8% vs. 2015–2019, before inflation
- Average household income
- $87,383
- Median home value
- $290,100
- Jobs located here
- 8,855
- Daytime population
- 25,447Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Caroline County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Caroline County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Maryland
Every Maryland market ranked →The highest-scoring counties in Maryland for spas and skin care studios, numbered among those based in Maryland, with Caroline County marked.
Top counties in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Mary’s County, MD | 82 | 16 | 3.8 | $3M | +2.4% | #46 of 1,769 |
| 2Charles County, MD | 74 | 49 | 8.0 | $1.4M | +5.9% | #145 of 1,769 |
| 3Cecil County, MD | 70 | 20 | 4.9 | $2M | +3.2% | #207 of 1,769 |
| 4Washington County, MD | 70 | 39 | 6.5 | $1.4M | +2.0% | #226 of 1,769 |
| 5Kent County, MD | 67 | 5 | 5.9 | $1.6M | +2.3% | #298 of 1,769 |
| 6Carroll County, MD | 67 | 54 | 8.4 | $1.4M | +2.2% | #305 of 1,769 |
| 7Harford County, MD | 66 | 98 | 9.6 | $1.1M | +2.0% | #340 of 1,769 |
| 8Prince George’s County, MD | 66 | 346 | 9.9 | $1.1M | +0.5% | #343 of 1,769 |
| 9Montgomery County, MD | 65 | 382 | 9.8 | $1.2M | +1.3% | #372 of 1,769 |
| 10Calvert County, MD | 63 | 31 | 9.3 | $1.3M | +1.7% | #417 of 1,769 |
| 12Caroline County, MD | 60 | 7 | 5.6 | $1.5M | +2.5% | #515 of 1,769 |
Other business types in Caroline County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons54
- Barbershops
- Nail salons46
- Spas and skin care60
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Caroline County, MD?
Caroline County has 7 spas and skin care studios on map listings as of September 2026. One of them (14%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Caroline County: counts under 3 are left out.
How much do households in Caroline County, MD spend on personal care products and services?
About $10.6M a year, or $850 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 7 spas and skin care studios on map listings, it comes to $1.5M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 12,495 households in Caroline County and national spending patterns by income.
How does Caroline County, MD compare with the U.S. for spas and skin care studios?
Caroline County has 5.6 spas and skin care studios per 10,000 households, 51% below the U.S. rate of 11.5. Spending per studio is $1.5M, 73% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Caroline County would have about 12, against 7 on map listings.
How fast is Caroline County, MD growing?
Population estimates put Caroline County at 34,116 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 12,495 households. Median household income in Caroline County is $68,457, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Caroline County scores 60 for spas and skin care studios (upper middle), #515 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Caroline County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Caroline County
Screening a site or an acquisition in Caroline County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Caroline County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.