Beauty and personal care · County · Maryland
Spas and skin care studios in Baltimore County, MD
How Baltimore County, MD compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #927 of 1,769 scored counties
#16 of 23 scored counties in Maryland
- Listings
- 375
- 43 chain locations (11%)
- Official establishments
- 59
- +15.7% since 2019
- Household spending a year
- $335.9M
- On personal care products and services · $1,009 a household
- Spending per listing
- $896K
- 2% above the U.S.
- Listings per 10k households
- 11.3
- 2% below the U.S.
- Population, 2025
- 847,650
- −0.7% since 2020
See the spas and skin care studios around any address in Baltimore County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Baltimore County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,009 per household (in line with the U.S. average), households in Baltimore County spend about $335.9M a year on personal care products and services. That is about $896K of household spending for each studio on map listings, 2% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 375 spas and skin care studios on map listings in Baltimore County as of September 2026. 43 of them (11%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 11.3, 2% below the U.S. rate of 11.5.
Official counts show 59 businesses with payroll classed as other personal care services in Baltimore County in 2023, up 15.7% from 2019. That is one for every 5,641 households, against one for every 4,055 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $647K have gone to businesses classed as other personal care services in Baltimore County.
Population estimates put the population change in Baltimore County from 2020 to 2025 at −0.7%, against +3.1% for the U.S. Baltimore County scores 49 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #927 of 1,769 scored counties and #16 of 23 scored counties in Maryland.
How Baltimore County compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Baltimore County | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.3 | 9.6 | 11.5 |
| Spending per listing | $896K | $1.1M | $876K |
| Households per official establishment | 5,641 | 5,274 | 4,055 |
| Official establishment growth, 2019–2023 | +15.7% | +43.6% | +29.8% |
| Population growth, 2020–2025 | −0.7% | +1.4% | +3.1% |
| Spending per household on personal care products and services | $1,009 | $1,072 | $1,005 |
| Median household income | $91,768 | $103,678 | $80,734 |
| Groundwork market score | 49 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 51 → 59+15.7% over the period
- Employees, 2023
- 406
- Annual payroll, 2023
- $12.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 37543 chain locations
- Listings at the U.S. rate for this spending
- 384The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $647K
SBA-backed loans to businesses classed as other personal care services in Baltimore County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Baltimore County
- Population, 2025 estimate
- 847,650−0.7% since 2020
- Households
- 332,801
- Median age
- 41.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.7
- Land area
- 598 sq. mi.
- People per square mile
- 1,422
- Median household income
- $91,768+19.4% vs. 2015–2019, before inflation
- Average household income
- $122,863
- Median home value
- $349,300
- Jobs located here
- 385,518
- Daytime population
- 833,745Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Baltimore County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Baltimore County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Maryland
Every Maryland market ranked →The highest-scoring counties in Maryland for spas and skin care studios, numbered among those based in Maryland, with Baltimore County marked.
Top counties in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Mary’s County, MD | 82 | 16 | 3.8 | $3M | +2.4% | #46 of 1,769 |
| 2Charles County, MD | 74 | 49 | 8.0 | $1.4M | +5.9% | #145 of 1,769 |
| 3Cecil County, MD | 70 | 20 | 4.9 | $2M | +3.2% | #207 of 1,769 |
| 4Washington County, MD | 70 | 39 | 6.5 | $1.4M | +2.0% | #226 of 1,769 |
| 5Kent County, MD | 67 | 5 | 5.9 | $1.6M | +2.3% | #298 of 1,769 |
| 6Carroll County, MD | 67 | 54 | 8.4 | $1.4M | +2.2% | #305 of 1,769 |
| 7Harford County, MD | 66 | 98 | 9.6 | $1.1M | +2.0% | #340 of 1,769 |
| 8Prince George’s County, MD | 66 | 346 | 9.9 | $1.1M | +0.5% | #343 of 1,769 |
| 9Montgomery County, MD | 65 | 382 | 9.8 | $1.2M | +1.3% | #372 of 1,769 |
| 10Calvert County, MD | 63 | 31 | 9.3 | $1.3M | +1.7% | #417 of 1,769 |
| 16Baltimore County, MD | 49 | 375 | 11.3 | $896K | −0.7% | #927 of 1,769 |
Other business types in Baltimore County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas35
- Hair salons40
- Barbershops48
- Nail salons37
- Spas and skin care49
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Baltimore County, MD?
As of September 2026, map listings count 375 spas and skin care studios in Baltimore County. 43 of them (11%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 59 businesses with payroll classed as other personal care services in 2023, up 15.7% from 2019.
How much do households in Baltimore County, MD spend on personal care products and services?
About $335.9M a year, or $1,009 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 375 spas and skin care studios on map listings, it comes to $896K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 332,801 households in Baltimore County and national spending patterns by income.
How does Baltimore County, MD compare with the U.S. for spas and skin care studios?
Baltimore County has 11.3 spas and skin care studios per 10,000 households, 2% below the U.S. rate of 11.5. Spending per studio is $896K, 2% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Baltimore County would have about 384, against 375 on map listings. There is one business with payroll in the industry for every 5,641 households, against one for every 4,055 across the U.S. The official count rose 15.7% from 2019 to 2023, against +29.8% for the U.S.
How fast is Baltimore County, MD growing?
Population estimates put Baltimore County at 847,650 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 332,801 households. The median household income in Baltimore County is $91,768 a year, 14% above the U.S. median of $80,734. That rose 19.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Baltimore County scores 49 for spas and skin care studios (lower middle), #927 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Baltimore County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Baltimore County
Screening a site or an acquisition in Baltimore County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Baltimore County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.