Beauty and personal care · Metro area · Maryland
Spas and skin care studios in the Hagerstown-Martinsburg, MD-WV metro area
The spas and skin care studios in the Hagerstown-Martinsburg, MD-WV metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 79 out of 100: High
Ranked #5 of 387 scored metro areas
#1 of 4 scored metro areas based in Maryland
- Listings
- 77
- 9 chain locations (12%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $107.4M
- On personal care products and services · $909 a household
- Spending per listing
- $1.4M
- 59% above the U.S.
- Listings per 10k households
- 6.5
- 43% below the U.S.
- Population, 2025
- 315,280
- +7.1% since 2020
See the spas and skin care studios around any address in the Hagerstown-Martinsburg metro area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hagerstown-Martinsburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Hagerstown-Martinsburg metro area scores 79 (high) on the Groundwork market score for spas and skin care studios, ranking #5 of 387 scored metro areas and #1 of 4 scored metro areas based in Maryland. That puts it in the top 10% of metro areas for spas and skin care studios.
Households in the Hagerstown-Martinsburg metro area spend about $107.4M a year on personal care products and services, or $909 per household, 10% below the U.S. average. That is about $1.4M of household spending for each studio on map listings, 59% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
The Hagerstown-Martinsburg metro area has 77 spas and skin care studios on map listings as of September 2026. Chain locations make up 12% of them, against 10% across the U.S. Per 10,000 households, that is 6.5, 43% below the U.S. rate of 11.5.
Official counts show 14 businesses with payroll classed as other personal care services in the Hagerstown-Martinsburg metro area in 2023. That is one for every 8,442 households, against one for every 4,055 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $619K have gone to businesses classed as other personal care services in the Hagerstown-Martinsburg metro area. Population estimates put the population change in the Hagerstown-Martinsburg metro area from 2020 to 2025 at +7.1%, faster than the U.S. (+3.1%).
How the Hagerstown-Martinsburg metro area compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hagerstown-Martinsburg metro area | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.5 | 9.6 | 11.5 |
| Spending per listing | $1.4M | $1.1M | $876K |
| Households per official establishment | 8,442 | 5,274 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +43.6% | +29.8% |
| Population growth, 2020–2025 | +7.1% | +1.4% | +3.1% |
| Spending per household on personal care products and services | $909 | $1,072 | $1,005 |
| Median household income | $78,802 | $103,678 | $80,734 |
| Groundwork market score | 79 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14
- Employees, 2023
- 81
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 779 chain locations
- Listings at the U.S. rate for this spending
- 123The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $619K
SBA-backed loans to businesses classed as other personal care services in the Hagerstown-Martinsburg metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hagerstown-Martinsburg metro area
- Population, 2025 estimate
- 315,280+7.1% since 2020
- Households
- 118,181
- Median age
- 41.0
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 1,008 sq. mi.
- People per square mile
- 300
- Median household income
- $78,802+28.9% vs. 2015–2019, before inflation
- Average household income
- $97,922
- Median home value
- $278,100
- Jobs located here
- 107,689
- Daytime population
- 269,788Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hagerstown-Martinsburg metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Hagerstown-Martinsburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Maryland
Every Maryland market ranked →The highest-scoring metro areas in Maryland for spas and skin care studios, numbered among those based in Maryland (a market based in another state is listed without a number), with the Hagerstown-Martinsburg metro area marked.
Top metro areas in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hagerstown-Martinsburg, MD-WV | 79 | 77 | 6.5 | $1.4M | +7.1% | #5 of 387 |
| 2Lexington Park, MD | 76 | 47 | 6.2 | $1.9M | +2.1% | #12 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 64 | 2,521 | 10.6 | $1.1M | +3.3% | #65 of 387 |
| 3Salisbury, MD | 62 | 37 | 7.6 | $1.2M | +2.9% | #77 of 387 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 61 | 2,201 | 8.9 | $1.2M | +1.4% | #85 of 387 |
| 4Baltimore-Columbia-Towson, MD | 56 | 1,117 | 10.0 | $1.1M | +0.4% | #135 of 387 |
Other business types in the Hagerstown-Martinsburg metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas67
- Hair salons64
- Barbershops65
- Nail salons56
- Spas and skin care79
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Hagerstown-Martinsburg, MD-WV metro area?
Map listings as of September 2026 show 77 spas and skin care studios in the Hagerstown-Martinsburg metro area. 9 of them (12%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 14 businesses with payroll classed as other personal care services in 2023.
How much do households in the Hagerstown-Martinsburg, MD-WV metro area spend on personal care products and services?
About $107.4M a year, or $909 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 77 spas and skin care studios on map listings, it comes to $1.4M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 118,181 households in the Hagerstown-Martinsburg metro area and national spending patterns by income.
How does the Hagerstown-Martinsburg, MD-WV metro area compare with the U.S. for spas and skin care studios?
The Hagerstown-Martinsburg metro area has 6.5 spas and skin care studios per 10,000 households, 43% below the U.S. rate of 11.5. Spending per studio is $1.4M, 59% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Hagerstown-Martinsburg metro area would have about 123, against 77 on map listings. There is one business with payroll in the industry for every 8,442 households, against one for every 4,055 across the U.S.
How fast is the Hagerstown-Martinsburg, MD-WV metro area growing?
Population estimates put the Hagerstown-Martinsburg metro area at 315,280 people in 2025, up 7.1% since 2020, faster than the U.S. (+3.1%). It has 118,181 households. The median household income in the Hagerstown-Martinsburg metro area is $78,802 a year, 2% below the U.S. median of $80,734. That rose 28.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hagerstown-Martinsburg metro area scores 79 for spas and skin care studios (high), #5 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hagerstown-Martinsburg metro area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Hagerstown-Martinsburg metro area
Screening a site or an acquisition in the Hagerstown-Martinsburg metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hagerstown-Martinsburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.