Groundwork

Beauty and personal care · County · Maryland

Spas and skin care studios in Harford County, MD

How Harford County, MD compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 66 out of 100: Upper middle

Ranked #340 of 1,769 scored counties
#7 of 23 scored counties in Maryland

Listings
98
15 chain locations (15%)
Official establishments
17
Businesses with payroll, 2023
Household spending a year
$111.4M
On personal care products and services · $1,095 a household
Spending per listing
$1.1M
30% above the U.S.
Listings per 10k households
9.6
17% below the U.S.
Population, 2025
266,446
+2.0% since 2020

See the spas and skin care studios around any address in Harford County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Harford County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Harford County spend about $111.4M a year on personal care products and services, or $1,095 per household, 9% above the U.S. average. That is about $1.1M of household spending for each studio on map listings, 30% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.

Harford County has 98 spas and skin care studios on map listings as of September 2026. Chain locations make up 15% of them, against 10% across the U.S. That is 9.6 per 10,000 households, 17% below the U.S. rate of 11.5.

Official counts show 17 businesses with payroll classed as other personal care services in Harford County in 2023. That is one for every 5,988 households, against one for every 4,055 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $725K have gone to businesses classed as other personal care services in Harford County.

Between 2020 and 2025, the population of Harford County grew 2.0%, slower than the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in Harford County is 66 (upper middle), #340 of 1,769 scored counties and #7 of 23 scored counties in Maryland. That puts it in the top quarter of counties.

How Harford County compares

The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Harford County, MD compared with Maryland and the U.S.
MeasureHarford CountyMarylandU.S.
Listings per 10k households9.69.611.5
Spending per listing$1.1M$1.1M$876K
Households per official establishment5,9885,2744,055
Official establishment growth, 2019–2023n/a+43.6%+29.8%
Population growth, 2020–2025+2.0%+1.4%+3.1%
Spending per household on personal care products and services$1,095$1,072$1,005
Median household income$112,265$103,678$80,734
Groundwork market score6667

Official counts and lending

Businesses

Official establishments, 2019 to 2023
18 → 17
Employees, 2023
133
Annual payroll, 2023
$4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
9815 chain locations
Listings at the U.S. rate for this spending
127The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
5
Amount
$725K

SBA-backed loans to businesses classed as other personal care services in Harford County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Harford County

Population, 2025 estimate
266,446+2.0% since 2020
Households
101,795
Median age
41.6
Homes lived in by their owners
80%
Vehicles per household
1.9
Land area
437 sq. mi.
People per square mile
603
Median household income
$112,265+25.9% vs. 2015–2019, before inflation
Average household income
$133,186
Median home value
$386,400
Jobs located here
87,506
Daytime population
226,500Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Harford County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Harford County. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across Maryland

Every Maryland market ranked →

The highest-scoring counties in Maryland for spas and skin care studios, numbered among those based in Maryland, with Harford County marked.

Top counties in Maryland

Counties in Maryland ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1St. Mary’s County, MD82163.8$3M+2.4%#46 of 1,769
2Charles County, MD74498.0$1.4M+5.9%#145 of 1,769
3Cecil County, MD70204.9$2M+3.2%#207 of 1,769
4Washington County, MD70396.5$1.4M+2.0%#226 of 1,769
5Kent County, MD6755.9$1.6M+2.3%#298 of 1,769
6Carroll County, MD67548.4$1.4M+2.2%#305 of 1,769
7Harford County, MD66989.6$1.1M+2.0%#340 of 1,769
8Prince George’s County, MD663469.9$1.1M+0.5%#343 of 1,769
9Montgomery County, MD653829.8$1.2M+1.3%#372 of 1,769
10Calvert County, MD63319.3$1.3M+1.7%#417 of 1,769

Other business types in Harford County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in Harford County, MD?

Map listings as of September 2026 show 98 spas and skin care studios in Harford County. 15 of them (15%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 17 businesses with payroll classed as other personal care services in 2023.

How much do households in Harford County, MD spend on personal care products and services?

About $111.4M a year, or $1,095 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 98 spas and skin care studios on map listings, it comes to $1.1M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 101,795 households in Harford County and national spending patterns by income.

How does Harford County, MD compare with the U.S. for spas and skin care studios?

Harford County has 9.6 spas and skin care studios per 10,000 households, 17% below the U.S. rate of 11.5. Spending per studio is $1.1M, 30% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Harford County would have about 127, against 98 on map listings. There is one business with payroll in the industry for every 5,988 households, against one for every 4,055 across the U.S.

How fast is Harford County, MD growing?

Population estimates put Harford County at 266,446 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 101,795 households. The median household income in Harford County is $112,265 a year, 39% above the U.S. median of $80,734. That rose 25.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Harford County scores 66 for spas and skin care studios (upper middle), #340 of 1,769 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Harford County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Harford County

Screening a site or an acquisition in Harford County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Harford County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.