Beauty and personal care · Small-town market · Maryland
Spas and skin care studios in the Cumberland, MD-WV area
The spas and skin care studios in the Cumberland, MD-WV area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #298 of 504 scored small-town markets
#2 of 4 scored small-town markets based in Maryland
- Listings
- 30
- 3 chain locations (10%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $30.5M
- On personal care products and services · $792 a household
- Spending per listing
- $1M
- 16% above the U.S.
- Listings per 10k households
- 7.8
- 32% below the U.S.
- Population, 2025
- 93,640
- −1.3% since 2020
See the spas and skin care studios around any address in the Cumberland area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Cumberland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Cumberland area comes to about $30.5M a year: $792 per household, 21% below the U.S. average. That works out to $1M per studio, 16% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
The Cumberland area has 30 spas and skin care studios on map listings as of September 2026. Chain locations make up 10% of them, against 10% across the U.S. That is 7.8 per 10,000 households, 32% below the U.S. rate of 11.5.
In 2023, official counts showed 4 businesses with payroll in the Cumberland area classed as other personal care services. That is one for every 9,626 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $10K has gone to businesses classed as other personal care services in the Cumberland area.
Population estimates put the population change in the Cumberland area from 2020 to 2025 at −1.3%, against +3.1% for the U.S. The Groundwork market score for spas and skin care studios in the Cumberland area is 46 (lower middle), #298 of 504 scored small-town markets and #2 of 4 scored small-town markets based in Maryland.
How the Cumberland area compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cumberland area | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.8 | 9.6 | 11.5 |
| Spending per listing | $1M | $1.1M | $876K |
| Households per official establishment | 9,626 | 5,274 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +43.6% | +29.8% |
| Population growth, 2020–2025 | −1.3% | +1.4% | +3.1% |
| Spending per household on personal care products and services | $792 | $1,072 | $1,005 |
| Median household income | $62,091 | $103,678 | $80,734 |
| Groundwork market score | 46 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 33
- Annual payroll, 2023
- $704K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 303 chain locations
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $10K
SBA-backed loans to businesses classed as other personal care services in the Cumberland area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Cumberland area
- Population, 2025 estimate
- 93,640−1.3% since 2020
- Households
- 38,502
- Median age
- 43.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.8
- Land area
- 750 sq. mi.
- People per square mile
- 126
- Median household income
- $62,091+31.2% vs. 2015–2019, before inflation
- Average household income
- $79,556
- Median home value
- $161,600
- Jobs located here
- 34,329
- Daytime population
- 91,951Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Cumberland area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Cumberland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Maryland
Every Maryland market ranked →The highest-scoring small-town markets in Maryland for spas and skin care studios, numbered among those based in Maryland, with the Cumberland area marked.
Top small-town markets in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cambridge, MD | 50 | 11 | 8.1 | $1M | +3.4% | #250 of 504 |
| 2Cumberland, MD-WV | 46 | 30 | 7.8 | $1M | −1.3% | #298 of 504 |
| 3Easton, MD | 40 | 26 | 15.8 | $620K | +2.0% | #376 of 504 |
| 4Ocean Pines, MD | 38 | 33 | 13.7 | $703K | +3.7% | #389 of 504 |
Other business types in the Cumberland area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas29
- Hair salons27
- Barbershops51
- Nail salons44
- Spas and skin care46
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Cumberland, MD-WV area?
Map listings as of September 2026 show 30 spas and skin care studios in the Cumberland area. 3 of them (10%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 4 businesses with payroll classed as other personal care services in 2023.
How much do households in the Cumberland, MD-WV area spend on personal care products and services?
About $30.5M a year, or $792 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 30 spas and skin care studios on map listings, it comes to $1M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 38,502 households in the Cumberland area and national spending patterns by income.
How does the Cumberland, MD-WV area compare with the U.S. for spas and skin care studios?
The Cumberland area has 7.8 spas and skin care studios per 10,000 households, 32% below the U.S. rate of 11.5. Spending per studio is $1M, 16% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Cumberland area would have about 35, against 30 on map listings. There is one business with payroll in the industry for every 9,626 households, against one for every 4,055 across the U.S.
How fast is the Cumberland, MD-WV area growing?
Population estimates put the Cumberland area at 93,640 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 38,502 households. The median household income in the Cumberland area is $62,091 a year, 23% below the U.S. median of $80,734. That rose 31.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Cumberland area scores 46 for spas and skin care studios (lower middle), #298 of 504 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Cumberland area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Cumberland area
Screening a site or an acquisition in the Cumberland area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Cumberland area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.